Under Armour (UAA) Price & Analysis
UAA Stock Chart & Stats
- Day’s Range
- MXN 91.50 - MXN 91.85
- 52-Week Range
- MXN 75.75 - MXN 138.00
- Previous Close
- MXN 90.00
- Volume
- 0
- Average Volume (3M)
- 130
- Market Cap
- MXN 39.72B
- Enterprise Value
- MXN 3.74B
- Total Cash (Recent Filing)
- MXN 395.98M
- Total Debt (Recent Filing)
- MXN 1.38B
- Price to Earnings (P/E)
- ―
- Beta
- 1.32
- Next Earnings
- Nov 06, 2026
- EPS Estimate
- -0.13
- Next Dividend Ex-Date
- N/A
- Dividend Yield
- N/A
Bulls Say, Bears Say
Bulls Say
SKU Rationalization
A sustained reduction in SKU complexity can concentrate investment on stronger franchises, improve product productivity, and reduce operational inefficiency. If execution continues, the program should support cleaner assortments, better inventory discipline, and more focused brand development over several quarters.
Cost Control And Profitability Discipline
Maintaining the operating-income target despite weaker revenue shows management is using expense control and savings to protect profitability. This discipline can provide a durable earnings buffer, although it must ultimately be complemented by renewed sales growth rather than relied on indefinitely.
Product And Athlete Momentum
Successful products selling at full price indicate that Under Armour still has pockets of product-market fit and brand relevance. Broadening these wins across categories could improve demand quality, reduce promotional dependence, and strengthen the company’s competitive position over the medium term.
Bears Say
Persistent Revenue Contraction
The guidance reduction signals that demand weakness is broad enough to affect the company’s near-term planning rather than representing an isolated quarterly issue. Continued contraction would limit operating leverage, reduce resources for brand investment, and make a durable earnings recovery more difficult.
Weak Cash Generation And Higher Leverage
Negative operating and free cash flow mean the business is currently consuming cash instead of funding operations internally. Combined with materially higher leverage, this reduces financial flexibility, constrains investment choices, and increases the consequences of prolonged weakness in earnings or demand.
Non-recurring Margin Support
A meaningful portion of recent and expected margin improvement comes from tariff refunds that are not recurring operating gains. As those benefits fade, underlying pricing, mix, product productivity, and cost savings will need to carry more of the burden of sustaining profitability.
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Under Armour Stock Smart Score
Company Description
Under Armour
Under Armour, Inc. (UAA) specializes in the design, promotion, and distribution of athletic clothing, footwear, and accessories for men, women, and young people. Its apparel collection includes various fits such as compression, fitted, and loose styles. Additionally, the firm produces specialized footwear designed for running, training, basketball, cleated sports, post-exercise recovery, and outdoor activities. The product range extends to accessories like gloves, bags, headwear, and sports masks. Furthermore, Under Armour manages digital platforms, MapMyRun and MapMyRide, offering subscription and advertising services. Products are prominently featured under its core brands, including UNDER ARMOUR, UA, HEATGEAR, COLDGEAR, HOVR, PROTECT THIS HOUSE, I WILL, UA Logo, ARMOUR FLEECE, and ARMOUR BRA. Under Armour distributes its merchandise via extensive wholesale channels, encompassing major national and regional sporting goods chains, independent and specialized retailers, department stores, single-brand Under Armour retail outlets, institutional sports organizations, and athletic leagues and teams, along with independent distributors. Concurrently, it engages in direct-to-consumer sales through its network of 422 company-owned brand and factory house stores, as well as its e-commerce platforms. Its global operations span across the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific region, and Latin America. Founded in 1996, Under Armour, Inc. has its corporate headquarters situated in Baltimore, Maryland.
- Sector
- Consumercyclical
- Industry
- Apparel - Manufacturers
- CEO
- Kevin A. Plank
- Employees
- 14,100
- Website
- www.underarmour.com
- Address
- 101 Performance Drive, Baltimore, MD, 21230, US
Under Armour (UAA) Earnings & Revenues
UAA Earnings Call
Earnings Call SentimentNeutral
The call presented a balanced picture: clear operational progress (cost discipline, SKU rationalization, inventory control, product wins like the Bouncy Tee, and an adjusted operating income beat) contrasted with a deteriorating top-line backdrop driven by softer consumer demand, promotional market dynamics, China execution issues and footwear/category weakness. Management lowered revenue guidance but maintained profitability targets by cutting and reallocating spend, relying in part on non-recurring tariff refunds. Overall, strengths in execution and product momentum are offset by meaningful near-term demand risks.
View all MX:UAA earnings summariesUAA Stock 12 Month Forecast
Average Price Target
Technical Analysis
Overall Consensus
| Indicator | Bullish | Neutral | Bearish |
|---|---|---|---|
| Overall Consensus | 11 | 1 | 9 |
| Technical Analysis | 3 | 1 | 5 |
| Moving Averages | 8 | 0 | 4 |