PUMA SE NPV (PUMN) Price & Analysis
PUMN Stock Chart & Stats
- Day’s Range
- MXN 519.70 - MXN 519.70
- 52-Week Range
- MXN 356.00 - MXN 560.00
- Previous Close
- MXN 519.70
- Volume
- 0
- Average Volume (3M)
- 0
- Market Cap
- MXN 82.25B
- Enterprise Value
- MXN 5.62B
- Total Cash (Recent Filing)
- MXN 372.50M
- Total Debt (Recent Filing)
- MXN 2.66B
- Price to Earnings (P/E)
- ―
- Beta
- 0.14
- Next Earnings
- Feb 24, 2027
- EPS Estimate
- -19.62
- Next Dividend Ex-Date
- N/A
- Dividend Yield
- 2.52%
Bulls Say, Bears Say
Bulls Say
DTC Mix And E-commerce Growth
A rising DTC mix gives PUMA greater control over customer relationships, product presentation, and pricing than wholesale alone. Continued e-commerce growth can support channel economics and brand visibility, while the broader mix shift provides a durable avenue for improving revenue quality.
Growth In Asia-Pacific
Strong APAC performance provides geographic diversification while Europe and the Americas remain pressured. Growth in Greater China and other regional markets, supported by DTC and marketplace expansion, can broaden PUMA’s revenue base and create a foundation for sustained international growth.
Inventory And Cash-flow Improvement
Material inventory and working-capital reductions can improve cash conversion, reduce excess-product exposure, and support a healthier operating model. Positive quarterly free cash flow and the plan to normalize inventory by year-end indicate concrete progress toward rebuilding financial flexibility.
Bears Say
Sharp Profitability Deterioration
The 2025 reversal from profit to operating and net losses shows that PUMA’s cost base is not yet absorbing weaker revenue effectively. Until sales recover and expenses are better aligned with demand, earnings quality and internal funding capacity remain structurally impaired.
Ongoing Sales And Channel Weakness
Persistent sales contraction across major channels indicates that the recovery is not yet broad-based. Wholesale reductions, softer consumer demand, and lower retail traffic may continue to limit operating leverage, making the return to growth dependent on stronger product demand and execution.
Elevated Leverage And Refinancing Needs
Higher leverage reduces PUMA’s cushion while profitability and cash generation remain under pressure. The need to refinance the remaining bridge-loan balance adds execution requirements, and elevated debt can constrain investment and capital-allocation flexibility during the recovery.
PUMA SE NPV News
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PUMA SE NPV Stock Smart Score
Company Description
PUMA SE NPV
PUMA SE, along with its subsidiary entities, specializes in the conception, production, sale, and promotion of footwear, apparel, and accessories. These offerings cater to men, women, and children across a wide global footprint, including Europe, the Middle East, Africa, the Americas, Greater China, and the Asia Pacific region. The company provides a comprehensive array of high-performance athletic gear and sport-influenced lifestyle products, encompassing categories such as football, cricket, handball, rugby, volleyball, running, training and fitness, golf, and motorsports. Furthermore, PUMA grants licenses to independent collaborators for the design, development, manufacturing, and distribution of associated goods like watches, eyewear, protective footwear, and gaming peripherals, exemplified by the Playseat. Its merchandise reaches consumers through PUMA's dedicated retail stores, factory outlets, and digital online storefronts. The principal brand names under which its products are sold are PUMA and Cobra Golf. Established in 1924, the company maintains its main corporate offices in Herzogenaurach, Germany.
- Sector
- Consumercyclical
- Industry
- Apparel - Footwear & Accessories
- CEO
- Arthur Hoeld
- Employees
- 18,488
- Website
- ca.puma.com/ca/en
- Address
- PUMA WAY 1, Herzogenaurach, BV, 91074, DE
PUMA SE NPV (PUMN) Earnings & Revenues
PUMN Company Deck
PUMN Earnings Call
Earnings Call SentimentNeutral
The call had a mixed but cautiously constructive tone. PUMA reported meaningful progress in cash flow, inventory reduction, gross margin, DTC, APAC, strategic categories, brand activation, organizational change, and refinancing. However, these positives were offset by a 6.3% currency-adjusted sales decline, negative EBIT, a materially higher OpEx ratio, regional and product-category weakness, elevated net debt, and continued caution about consumer and retailer demand. The company remains focused on a gradual return to growth in 2027 rather than an immediate recovery.
View all MX:PUMN earnings summariesPUMN Stock 12 Month Forecast
Average Price Target
Technical Analysis
Overall Consensus
| Indicator | Bullish | Neutral | Bearish |
|---|---|---|---|
| Overall Consensus | 13 | 3 | 5 |
| Technical Analysis | 3 | 2 | 4 |
| Moving Averages | 10 | 1 | 1 |