EarningsQ2 2026 Earnings Report
MX:HAS Q2 2026 EPS Results
Actual EPS$21.64
Consensus EPS$19.56
Beat/MissBeat by +$2.08
One Year Ago EPS$21.98
MX:HAS Q2 2026 Revenue Results
Actual Revenue$19.26B
Expected Revenue$18.07B
Beat/MissBeat by +$1.19B
YoY Revenue Growth+16.19%
Earnings Announcement Details
QuarterQ2 2026
Date07/21/2026
TimeBefore Open
Conference CallTuesday, July 21, 2026
MX:HAS Upcoming Earnings
Hasbro's next earnings date is estimated for October 22, 2026, based on past reporting schedules.
Q2 2026 Earnings Call Audio
MX:HAS Q2 2026 Earnings Call
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Q2 2026 Earnings Slide Deck
Q2 2026 Earnings Call Summary
Earnings Call Sentiment|Positive
The call shows a predominantly positive picture: strong top-line growth, particularly from Wizards and Magic, improved cash flow, raised full‑year guidance, successful operational execution (including rapid recovery from a cyber incident), and progress on cost transformation. The company tempered its digital portfolio and took a one‑time $56M impairment for canceled games while committing to a more focused, lower‑spend digital strategy (targeting a ≥25% annual reduction in digital spend by 2028). Near‑term pressures include a Q2 margin hit from the impairment, consumer products profitability headwinds, higher royalties and marketing investment for upcoming game launches, and typical holiday timing risks. On balance, the highlights and upgrades materially outweigh the one‑time and near‑term challenges.Company Guidance
Strong Top-Line and Profit Growth
Q2 net revenue $1.14B, up 16% YoY; first-half net revenue $2.1B, up 15% YoY. Q2 adjusted operating profit $282M, up 14% YoY; first-half adjusted operating profit $569M, up 21% YoY. Q2 adjusted EBITDA $330M, up 9%; H1 adjusted EBITDA $670M, up 16%.
Wizards / Magic Outperformance
Wizards revenue $664M in Q2, up 27% YoY. Magic revenue up >32% in Q2 and >34% in the first half. Marvel Super Heroes set a record for day-one and month-one revenue and became the fastest set to reach $300M in revenue; strong reorders and sell-through reported.
Raised Full-Year Guidance
Company raised FY guidance: consolidated revenue growth to 5%-7% (constant currency), adjusted operating margin to 25%-26%, and adjusted EBITDA to $1.45B-$1.5B. Wizards now expected to grow revenue in the low double-digits with operating margins in the low 40% range.
Operational Execution and Supply-Chain Success
Successfully executed the largest Magic premiere release and largest day-one release in brand history; increased initial print/distribution runs and expanded production capacity. Cyber incident recovery completed ahead of schedule, with lost revenue of ~$25M (better than prior $40M-$60M estimate).
Consumer Products Momentum and New Partnerships
Consumer Products revenue $463M, up 5% YoY (North America up 17%). New product Blooms sold out at major retailers in <24 hours. Announced multi-year licensing deal with Nintendo for The Legend of Zelda; Tonies delivered strongest pre-orders in their history for Hasbro Gaming content.
Digital & Platform Strengths
Magic: The Gathering Arena has generated nearly $1B since 2019; D&D Beyond has >30M registered accounts and reaches >75% of hobby RPG gamers annually. Monopoly Go! on track to exceed $8B lifetime revenue. Company set a focused digital strategy and partner roadmap (200+ projects).
Balance Sheet, Cash Flow and Shareholder Returns
Generated $604M operating cash flow in H1, paid down $147M of debt, and returned $239M to shareholders via dividends and repurchases. Share repurchase target increased from $100M to a minimum of $200M and third-quarter dividend authorized.
Cost Transformation Progress
Cost transformation program contributed $70M year-to-date against a $150M full-year commitment, supporting margin expansion despite higher input costs and royalties.
MX:HAS Earnings History
The table shows recent earnings report dates and whether the forecast was beat or missed. See the change in forecast and EPS from the previous year.
Beat
Missed