Hasbro (HAS) Stock Price & Analysis
HAS Stock Chart & Stats
- Day’s Range
- MXN 2,215.00 - MXN 2,215.00
- 52-Week Range
- MXN 1,360.01 - MXN 2,219.00
- Previous Close
- MXN 2,215.00
- Volume
- 0
- Average Volume (3M)
- 288
- Market Cap
- MXN 313.00B
- Enterprise Value
- MXN 15.00B
- Total Cash (Recent Filing)
- MXN 1.43B
- Total Debt (Recent Filing)
- MXN 3.51B
- Price to Earnings (P/E)
- 17.6
- Beta
- 0.03
- Next Earnings
- Feb 16, 2027 (Est.)
- EPS Estimate
- 27.91
- Next Dividend Ex-Date
- N/A
- Dividend Yield
- 1.88%
Bulls Say, Bears Say
Bulls Say
Revenue And Profit Growth
Broad-based revenue acceleration and sharply higher operating profit indicate improving execution across Hasbro’s portfolio. Raised guidance provides evidence that growth is expected to persist beyond one quarter, supporting stronger earnings capacity and reinvestment over the next several periods.
Wizards And Magic Ecosystem
Magic combines recurring releases with an expanding player, store, and organized-play network, creating durable engagement around Hasbro’s intellectual property. Rising participation and distribution can support repeat purchases, backlist demand, and continued franchise monetization across physical and digital channels.
Strong Cash Generation
Substantial operating and free cash flow, together with strong conversion of accounting earnings, gives Hasbro funding for debt reduction, franchise investment, and shareholder returns. Positive free cash flow across the periods shown also indicates that improved profitability is translating into usable financial resources.
Bears Say
High Financial Leverage
Very high leverage reduces financial flexibility and makes Hasbro more exposed to refinancing, interest, and operating downturn risks. The smaller equity base further limits balance-sheet resilience, potentially constraining investment or shareholder-return choices if cash generation weakens.
Unstable Earnings History
The recent swing between substantial losses and a strong TTM rebound indicates that reported earnings have not yet demonstrated consistent stability. Such volatility can reflect sensitivity to one-off items or cyclical demand, making future profit durability less certain despite current improvement.
Expected Wizards Margin Pressure
Upcoming game amortization and potentially higher royalty expense are expected to reduce Wizards’ operating leverage after a very strong 2026. Even if the titles expand the franchise, these costs can moderate margin conversion and place pressure on consolidated profitability over the medium term.
HAS FAQ
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Hasbro Stock Smart Score
Company Description
Hasbro
Hasbro, Inc., alongside its various subsidiaries, operates as a global leader in the play and entertainment industry. Its Consumer Products segment focuses on the procurement, marketing, and global distribution of toys and games. This division further amplifies its brands by out-licensing trademarks, characters, and intellectual property rights to third parties, enabling the creation and sale of a diverse range of branded consumer goods, such as apparel and toys. Its extensive product catalog encompasses action figures, arts and crafts supplies, fashion dolls and other figurines, playsets, preschool toys, plush items, sports-action blasters and accessories, toy vehicles, and specialty play items, in addition to various traditional games. The company also offers licensed merchandise spanning apparel, publishing, home goods, electronics, and toy products. Through its Wizards of the Coast and Digital Gaming segment, Hasbro cultivates its brands by developing immersive trading card games, role-playing games, and digital gaming experiences, leveraging intellectual property from both Hasbro and Wizards of the Coast. The Entertainment segment is devoted to the conception, acquisition, production, distribution, and commercialization of top-tier entertainment content. This includes feature films, scripted and unscripted television programs, family-friendly shows, digital media, and live performances. Hasbro distributes its offerings through an expansive network, reaching diverse channels including various retailers, distributors, wholesalers, discount and drug stores, mail-order and catalog vendors, department stores, and other traditional brick-and-mortar establishments, as well as a significant presence among e-commerce retailers. Consumers can also acquire products directly through the company's Hasbro PULSE e-commerce website. Established in 1923, Hasbro, Inc. maintains its corporate headquarters in Pawtucket, Rhode Island.
- Sector
- Consumercyclical
- Industry
- Leisure
- CEO
- Christian Cocks
- Employees
- 4,520
- Website
- shop.hasbro.com/en-us
- Address
- 1027 Newport Avenue, Pawtucket, RI, 02861, US
Hasbro (HAS) Earnings & Revenues
HAS Company Deck
HAS Earnings Call
Earnings Call SentimentPositive
The call was strongly positive, characterized by record profitability, 15% revenue growth, broad-based segment growth, raised full-year guidance, strong Magic momentum, improving Consumer Products margins, healthy cash flow, and increased shareholder returns. The main negatives were timing-related fourth-quarter declines, licensing revenue down 4%, expected Consumer Products margin normalization, input-cost and tariff pressures, and anticipated 2027 amortization-related margin pressure.
View all MX:HAS earnings summariesHAS Net sales Breakdown
- 74.00% Grow Brands
- 14.85% Optimize Brands
- 11.15% Reinvent Brands
HAS Stock 12 Month Forecast
Average Price Target
Technical Analysis
Overall Consensus
| Indicator | Bullish | Neutral | Bearish |
|---|---|---|---|
| Overall Consensus | 14 | 0 | 7 |
| Technical Analysis | 2 | 0 | 7 |
| Moving Averages | 12 | 0 | 0 |
