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Crocs (MX:CROX)
:CROX
Mexico Market
EarningsQ2 2026 Earnings Report

Crocs (CROX) Q2 2026 Earnings Report

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MX:CROX Q2 2026 EPS Results

Actual EPS$77.36
Consensus EPS$73.91
Beat/MissBeat by +$3.45
One Year Ago EPS$71.92

MX:CROX Q2 2026 Revenue Results

Actual Revenue$20.05B
Expected Revenue$19.53B
Beat/MissBeat by +$525.88M
YoY Revenue Growth+2.62%

Earnings Announcement Details

QuarterQ2 2026
Date07/30/2026
TimeBefore Open
Conference CallThursday, July 30, 2026
MX:CROX Upcoming Earnings
Crocs's next earnings date is estimated for October 29, 2026, based on past reporting schedules.

Q2 2026 Earnings Call Audio

MX:CROX Q2 2026 Earnings Call
0:00 / 0:00

Q2 2026 Earnings Slide Deck

Q2 2026 Earnings Call Summary

Q2 2026
Earnings Call Date:Jul 30, 2026|
% Change Since:
|
Earnings Call Sentiment|Positive
Overall the call conveyed constructive momentum: record quarterly revenue, a major Crocs brand milestone (> $1B), strong direct-to-consumer performance, EPS upside and an aggressive capital return program. These positives are tempered by margin headwinds from tariffs, continued wholesale softness, a revenue-recognition shift with a major marketplace that will reduce reported DTC revenue and an ongoing HEYDUDE recovery (revenue down 6% but DTC improving). On balance, the company raised guidance, demonstrated cash generation and returned capital while outlining a clear plan to stabilize and grow both brands.
Company Guidance
Management guided full‑year 2026 enterprise revenue growth of 1–2% (FX as of July 27), with Crocs brand revenue now expected to be up 2–3% (versus prior flat to +2%) and HEYDUDE down ~2–4% (improved from −5% to −7% prior). They raised full‑year adjusted diluted EPS to $13.70–$14.00 (from $13.20–$13.75) and reiterated capital plans: capex $70–$80M and a Board‑approved additional $1.5B repurchase (total available ≈ $2B); Q2 return of cash included ~2.3M shares repurchased for $251M and $31M of debt paydown. Margin and tax guidance: adjusted gross margin expected to be slightly up year‑over‑year despite tariffs (Q2 adj. gross margin was 60%, down 170 bps including ~160 bps tariff impact), adjusted operating margin to expand modestly from FY25’s 22.3% (ex‑$25M nonrecurring), adjusted SG&A roughly flat, non‑GAAP tax rate ~18% (GAAP ~23%). Near‑term outlook: Q3 revenues about flat (FX as of July 27) with Crocs ≈ +1% and HEYDUDE flat to −3%, Q3 adj. operating margin ≈ 21.5% (embedding adj. gross margin ~+170 bps Y/Y) and Q3 adj. EPS $3.20–$3.30; balance sheet/inventory metrics include cash just over $170M, revolver capacity ≈ $870M, inventory $389M (−4% Y/Y), inventory units down high‑single digits and annualized inventory turns above the 4x goal.
Record Enterprise Revenue and Top-Line Growth
Delivered record enterprise revenue of $1.2 billion, up 2% year-over-year on a constant currency basis; raised full-year enterprise revenue guidance to +1% to +2%.
Crocs Brand Milestone
Crocs brand exceeded $1.0 billion in quarterly revenue for the first time, with brand revenue up 4% year-over-year and international Crocs growth of 7% (double-digit growth in China, India and Japan).
Strong Direct-to-Consumer Performance
Direct-to-consumer growth was robust: Crocs DTC up 12% and HEYDUDE DTC up 7%, with marketplaces and social commerce (TikTok Shop Super Brand Day) cited as key drivers.
Earnings and EPS Outperformance
Adjusted diluted EPS of $4.55, up 8% year-over-year and above prior guidance ($4.15–$4.30), and full-year adjusted diluted EPS guidance raised to $13.70–$14.00 (from $13.20–$13.75).
Shareholder Returns and Capital Allocation
Repurchased ~2.3 million shares for $251 million during the quarter and received Board approval for an additional $1.5 billion share repurchase authorization (bringing total available to ~ $2.0 billion); also paid down $31 million of debt.
Inventory and Cash Generation
Ended quarter with inventory of $389 million (down 4% YoY) and inventory footwear units down high-single-digits; enterprise inventory turns were above goal (>4x annualized). Cash and revolver availability: ~$170M cash and ~$870M revolver capacity.
Category and Product Momentum (Sandals & Diversification)
Sandals business was a standout (global sandals ~$0.5 billion), driving share gains and contributing materially to Crocs North America stabilization; diversification across Crocband, Echo, Crafted, Ballet Flat and new sandal styles cited as drivers of growth.
Brand & Marketing Wins
High-impact collaborations and marketing (BAPE sellout, F1 Red Bull Racing, Paris Fashion Week, micro-dramas with ~20M views) and social commerce innovations (TikTok Shop, shoppable series, AI-enabled shopping tests) drove new customer acquisition and engagement.

MX:CROX Earnings History

Report Date
Fiscal Quarter
Forecast / EPS
Last Year's EPS
EPS YoY Change
Press Release
Oct 29, 2026
2026 (Q3)
56.07 / -
49.646
2026 (Q2)
73.91 / 77.36
71.9197.57% (+5.44)
2026 (Q1)
47.13 / 50.84
51.007-0.33% (-0.17)
2025 (Q4)
32.53 / 38.93
42.845-9.13% (-3.91)
2025 (Q3)
40.19 / 49.65
61.208-18.89% (-11.56)
2025 (Q2)
67.99 / 71.92
68.1795.49% (+3.74)
2025 (Q1)
42.23 / 51.01
51.347-0.66% (-0.34)
2024 (Q4)
38.42 / 42.85
43.866-2.33% (-1.02)
2024 (Q3)
52.77 / 61.21
55.25710.77% (+5.95)
2024 (Q2)
60.44 / 68.18
61.03811.70% (+7.14)
The table shows recent earnings report dates and whether the forecast was beat or missed. See the change in forecast and EPS from the previous year.
Beat
Missed