Ad PerformancePositive feedback from the ad community highlights improving ROAS, best-in-class Reels ad performance, and increasing adoption of AI/ML tools, which supports healthy budget growth.
AI And User EngagementMETA has the best leverage to AI/ML and GenAI in our space, which is transforming its consumer product, user engagement, ad products, and operations.
Smart Glasses InnovationMeta unveiled three new AI smart glasses models, including the Ray-Ban Display glasses with built-in display functionality and gesture control, indicating strong demand and innovation in their wearables line.