Ad Revenue GrowthAd revenue growth is strong, with expectations of over 25% year-on-year growth driven by performance-based ads and category expansion.
EarningsBILI delivered much better than expected 2Q results driven by the highly successful launch of its new game and continued strong growth in its advertising business.
ProfitabilityBILI has never been profitable and previously guided to be break-even for the first time, but now the company could potentially be making 200mn RMB profit instead.