Monetization And Ad TechNew ad formats which are likely placed within chats, have little content-adjacency risk and have high reach, which could stimulate significant demand from brand advertisers.
Revenue Streams And ProfitabilitySNAP's sizable audience positions the company to generate growing advertising and subscription revenue streams and to increase profitability.
User Growth And EngagementThe company unveiled a major interface redesign with 'Simple Snapchat,' new generative AI tools, improvements to Lens Studio, and Spectacles 5th generation, among other updates.