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HOTEL SHILLA CO., LTD.
(008770)
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Rating:43Neutral
Price Target:
$34,258.00
Action:N/A
Date:10/28/26
The score is held down primarily by weak financial performance—TTM losses alongside negative operating and free cash flow. Technicals also pressure the rating, with the stock in a clear downtrend below major moving averages and negative MACD, despite oversold readings that may support a near-term bounce. Valuation is difficult to support with a negative P/E and no dividend yield data provided.
Positive Factors
Earnings Turnaround
The return to operating and net profitability despite slightly lower sales indicates meaningful earnings recovery, not merely revenue expansion. If sustained, stronger margins can improve internal funding capacity, rebuild financial resilience, and support investment across the hotel and duty-free businesses.
Negative Factors
Negative Cash Generation
Negative operating and free cash flow weakens the company’s ability to fund operations and investment from internally generated resources. If the deterioration persists, Hotel Shilla may rely more heavily on liquidity or financing, reducing flexibility during softer travel or retail conditions.
Read all positive and negative factors
Positive Factors
Negative Factors
Earnings Turnaround
The return to operating and net profitability despite slightly lower sales indicates meaningful earnings recovery, not merely revenue expansion. If sustained, stronger margins can improve internal funding capacity, rebuild financial resilience, and support investment across the hotel and duty-free businesses.
Read all positive factors
HOTEL SHILLA CO., LTD. (008770) vs. SPDR S&P 500 ETF (SPY)
Market Cap
₩1.30T
Dividend Yield0.54%
Average Volume (3M)131.95K
Price to Earnings (P/E)27.8
Beta (1Y)0.38
Revenue Growth1.49%
EPS GrowthN/A
CountryKR
Employees1,659
SectorGeneral
Sector StrengthN/A
IndustrySpecialty Retail
Share Statistics
EPS (TTM)-3654.75
Shares Outstanding39,248,120
10 Day Avg. Volume124,853
30 Day Avg. Volume131,946
Financial Highlights & Ratios
PEG Ratio-0.05
Price to Book (P/B)1.53
Price to Sales (P/S)0.42
P/FCF Ratio142.66
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)2,374.36
Revenue Forecast (FY)₩3.96T
HOTEL SHILLA CO., LTD. Business Overview & Revenue Model
Company Description
Hotel Shilla Co.,Ltd is a prominent player in the hospitality sector. Its operations notably include The Shilla Duty Free, a chain of airport luxury retail outlets. These establishments offer an extensive array of high-end brands, encompassing fas...
HOTEL SHILLA CO., LTD. Financial Statement Overview
Summary
Income Statement
34
Negative
Balance Sheet
49
Neutral
Cash Flow
38
Negative
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 4.10T | 4.07T | 3.95T | 3.57T | 4.92T | 3.78T |
| Gross Profit | 1.22T | 1.19T | 1.08T | 864.24B | 4.92T | 3.78T |
| EBITDA | 38.99B | 153.69B | 144.79B | 289.39B | 118.20B | 264.71B |
| Net Income | -138.34B | -172.85B | -61.50B | 85.98B | -50.16B | 27.07B |
Balance Sheet | ||||||
| Total Assets | 3.50T | 3.54T | 3.81T | 3.01T | 2.94T | 2.66T |
| Cash, Cash Equivalents and Short-Term Investments | 550.54B | 474.35B | 406.20B | 444.52B | 644.56B | 259.84B |
| Total Debt | 1.52T | 1.68T | 1.66T | 1.60T | 1.62T | 1.50T |
| Total Liabilities | 2.36T | 2.44T | 2.53T | 2.40T | 2.40T | 2.08T |
| Stockholders Equity | 1.14T | 1.11T | 1.28T | 608.46B | 539.75B | 576.42B |
Cash Flow | ||||||
| Free Cash Flow | -107.89B | 11.84B | -5.21B | 150.36B | 166.52B | 20.27B |
| Operating Cash Flow | -67.42B | 65.40B | 68.74B | 205.11B | 220.46B | 42.34B |
| Investing Cash Flow | 304.26B | -103.59B | -95.27B | -231.40B | -80.73B | 134.32B |
| Financing Cash Flow | -205.07B | 8.12B | -29.81B | -100.53B | 145.96B | -180.22B |
HOTEL SHILLA CO., LTD. Technical Analysis
Negative
―
Price Trends
39938.00
Negative
44300.00
Negative
47317.00
Negative
Market Momentum
-1460.43
Positive
31.96
Neutral
25.35
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For KR:008770, the sentiment is Negative. The current price of undefined is equal to the 20-day moving average (MA) of 37242.50, equal to the 50-day MA of 39938.00, and equal to the 200-day MA of 47317.00, indicating a bearish trend. The MACD of -1460.43 indicates Positive momentum. The RSI at 31.96 is Neutral, neither overbought nor oversold. The STOCH value of 25.35 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for KR:008770.
HOTEL SHILLA CO., LTD. Peers Comparison
UnderperformOutperform
Sector (55)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
70 Outperform | ₩1.54T | 6.12 | ― | 2.90% | -12.98% | 32.63% | |
58 Neutral | ₩825.08B | 11.08 | ― | 1.59% | 8.38% | -15.41% | |
56 Neutral | ₩1.20T | 61.02 | ― | 9.02% | 12.84% | 54.89% | |
55 Neutral | $6.65B | 3.83 | -15.92% | 6.20% | 10.91% | 7.18% | |
55 Neutral | ₩800.44B | 12.88 | ― | ― | 38.67% | ― | |
46 Neutral | ₩1.54T | -3.98 | ― | 5.80% | 0.56% | 61.10% | |
43 Neutral | ₩1.30T | 27.78 | ― | 0.54% | 1.49% | ― |
* General Sector Average
KR:008770
HOTEL SHILLA CO., LTD.
34,600.00
-14,100.00
-28.95%
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Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.