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Average Selling Prices
Tracks the average price at which vehicles are sold, reflecting pricing strategy, market demand, and potential impact on revenue and margins.ASPs have largely normalized from pandemic peaks: retail ASPs have ticked up modestly on younger-vehicle mix and acquisition costs while wholesale ASPs have recovered from their troughs. Management is deliberately trading near-term unit margin to regain share, so ASP stability has not translated into higher profit per unit. The key risk/reward is execution — can EPP rollouts, targeted GPU reductions and $200M of SG&A savings offset the margin concessions? Watch profit-per-unit trends and CAF penetration as the tell on whether ASPs will sustainably boost earnings.
Date | Used | Wholesale |
|---|---|---|
Aug 31, 2026 | $27.62K | $8.04K |
May 31, 2026 | $27.29K | $8.36K |
Feb 28, 2026 | $26.02K | $7.78K |
Nov 30, 2025 | $26.38K | $8.14K |
Aug 31, 2025 | $25.99K | $7.89K |
May 31, 2025 | $26.12K | $7.96K |
Feb 28, 2025 | $26.13K | $8.04K |
Nov 30, 2024 | $26.15K | $8.18K |
Aug 31, 2024 | $26.25K | $7.77K |
May 31, 2024 | $26.53K | $8.09K |