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Belluna Co., Ltd. (9997) AI Stock Analysis
Belluna Co., Ltd.
(TSE/TYO:9997)
The stock scores 67, reflecting moderate financial performance with strong profitability offset by high debt and negative free cash flow. Technical indicators are neutral with a positive long-term trend. Valuation appears attractive with low P/E and solid dividend yield.
Belluna Co., Ltd. (9997) vs. iShares MSCI Japan ETF (EWJ)
- Market Cap
- JPY 96.69B
- Dividend Yield
- 4.25%
- Average Volume (3M)
- 295.42K
- Price to Earnings (P/E)
- 8.2
- Beta (1Y)
- 0.54
- Revenue Growth
- 4.81%
- EPS Growth
- 22.61%
- Country
- Japan
- Employees
- 3,844
- Sector
- Consumer Cyclical
- Sector Strength
- 61
- Industry
- Specialty Retail
Belluna Co., Ltd. Business Overview & Revenue Model
Company Description
Belluna Co., Ltd., along with its affiliated entities, operates primarily within the direct marketing sector. The company's diverse activities are structured into seven distinct divisions: General Mail Order, Specialty Mail Order, Retail Store Sales,...
How the Company Makes Money
Belluna makes money mainly by selling consumer goods directly to end customers through its mail-order/catalog channel and online (e-commerce) channel. Revenue is generated when customers purchase products from Belluna’s proprietary catalogs and websi...
Belluna Co., Ltd. Financial Statement Overview
Summary
Revenue growth and profitability improved (Income Statement score 78), but leverage increased (Balance Sheet score 60) and free cash flow remains negative due to heavy investments (Cash Flow score 45). Overall financial health is moderate.
Income Statement
78PositiveBalance Sheet
60NeutralCash Flow
45Neutral| Breakdown | TTM | Mar 2026 | Mar 2025 | Mar 2024 | Mar 2023 | Mar 2022 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 218.10B | 218.10B | 210.86B | 208.30B | 212.38B | 220.13B |
| Gross Profit | 137.20B | 137.20B | 129.23B | 126.34B | 125.70B | 129.31B |
| EBITDA | 25.83B | 24.17B | 20.32B | 16.19B | 16.85B | 18.17B |
| Net Income | 11.54B | 11.54B | 8.80B | 5.84B | 7.42B | 10.20B |
Balance Sheet | ||||||
| Total Assets | 340.14B | 340.14B | 312.46B | 300.69B | 285.59B | 254.18B |
| Cash, Cash Equivalents and Short-Term Investments | 34.95B | 34.95B | 36.21B | 37.40B | 32.28B | 29.57B |
| Total Debt | 150.04B | 150.04B | 130.26B | 119.55B | 111.34B | 84.32B |
| Total Liabilities | 188.68B | 188.68B | 170.80B | 164.50B | 159.15B | 135.13B |
| Stockholders Equity | 151.34B | 151.34B | 141.31B | 135.19B | 125.50B | 118.27B |
Cash Flow | ||||||
| Free Cash Flow | 0 | -14.84B | -5.34B | -4.01B | -21.76B | -9.47B |
| Operating Cash Flow | 0 | 18.46B | 9.69B | 12.77B | 8.24B | 7.15B |
| Investing Cash Flow | 0 | -32.29B | -17.79B | -14.40B | -29.92B | -17.03B |
| Financing Cash Flow | 0 | 13.91B | 6.72B | 5.97B | 23.53B | 8.65B |
Belluna Co., Ltd. Technical Analysis
Price Trends
Market Momentum
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:9997, the sentiment is Neutral. The current price of 1000.00 is below the 20-day moving average (MA) of 1025.50, below the 50-day MA of 1036.84, and above the 200-day MA of 953.00, indicating a neutral trend. The MACD of -11.66 indicates Positive momentum. The RSI at 40.53 is Neutral, neither overbought nor oversold. The STOCH value of 15.44 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for JP:9997.
Belluna Co., Ltd. Peers Comparison
Overall Rating
JP:800581Outperform
JP:309276Outperform
JP:754567Neutral- JP:999767Neutral
JP:475553Neutral
JP:828145Neutral
Financial Indicators
| Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
| JP:8005 | 81Outperform | JPY 58.23B | 18.28 | ― | 3.35% | 4.04% | 35.21% |
| JP:3092 | 76Outperform | JPY 1.03T | 21.03 | 49.53% | 3.45% | 6.46% | 8.48% |
| JP:7545 | 67Neutral | JPY 113.67B | 16.28 | ― | 1.76% | 5.07% | -18.11% |
| JP:9997 | 67Neutral | JPY 96.69B | 8.20 | 7.79% | 4.25% | 4.81% | 22.61% |
| Sector * | 61Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% |
| JP:4755 | 53Neutral | JPY 1.37T | -21.17 | -7.11% | ― | 10.86% | 69.63% |
| JP:8281 | 45Neutral | JPY 47.62B | 120.88 | ― | 3.25% | 2.60% | ― |
* Consumer Cyclical Sector Average
Performance Comparison
| Show on chart | Ticker | Company Name | Price | Change | % Change |
|---|---|---|---|---|---|
| JP:9997 | Belluna Co., Ltd. | 1000.00 | 26.53 | 2.73% | |
| JP:4755 | Rakuten | 628.50 | -381.00 | -37.74% | |
| JP:3092 | ZOZO | 1160.50 | -126.01 | -9.79% | |
| JP:7545 | Nishimatsuya Chain Co., Ltd. | 1870.00 | -163.98 | -8.06% | |
| JP:8005 | Scroll Corporation | 1712.00 | 669.72 | 64.26% | |
| JP:8281 | XEBIO Holdings CO., LTD. | 1077.00 | 21.39 | 2.03% |
Belluna Co., Ltd. Corporate Events
Belluna’s July Sales Rise on Hotel and Wine Strength Despite Cosmetics Slowdown
Belluna Co., Ltd., listed on the Tokyo Stock Exchange Prime Market under code 9997, operates a diversified portfolio spanning specialty mail-order, hotels, cosmetics and health foods, wine, nurse-related services, and property and income solar busine...
Belluna Q1 Profit Rises Despite Pressure on Operating Margin
Belluna Co., Ltd. reported consolidated net sales of 52.18 billion yen for the first quarter of the fiscal year ending March 2027, a 2.7 percent increase year on year, while cost of sales edged down by 0.9 percent. However, selling, general and admin...
Belluna Posts Higher Q1 Earnings Despite Operating Profit Decline, Confirms Full-Year Outlook
Belluna reported consolidated net sales of ¥52.2 billion for the first quarter ended June 30, 2026, a 2.7% year-on-year increase, while operating profit fell 21.8% to ¥1.24 billion, indicating margin pressure in its core operations. Ordinar...
Belluna to Allocate Treasury Shares for Director Restricted Stock Compensation
Belluna Co., Ltd. has approved the disposal of 27,740 treasury shares as part of a restricted stock compensation plan for eight directors and four audit and supervisory committee member directors, at a disposal price of 1,069 yen per share, totaling...
Belluna’s June Sales Rise 7% as Hotel Growth Offsets Apparel Weakness
Belluna Co., Ltd., a diversified Japanese company listed on the TSE Prime Market, operates specialty mail-order, apparel and goods, cosmetics and health foods, gourmet and wine, nurse-related services, and a growing hotel portfolio. It also engages i...
Belluna Details Governance and Ownership of Unlisted Affiliate Friend Stage Holdings
Belluna Co., Ltd. has disclosed the financial settlement and corporate structure details of Friend Stage Holdings Co., Ltd., an unlisted related company for the fiscal year ended March 31, 2026. Friend Stage Holdings, headquartered in Ageo, Saitama,...
Belluna Details Governance and Transactions With Major Affiliated Shareholders
Belluna Co., Ltd. has disclosed the status of its controlling shareholders and affiliated companies, identifying Friend Stage Holdings Co., Ltd. as the entity with the greatest influence due to its role as parent of Friend Stage Co., Ltd. and its ult...
Belluna’s May Sales Dip 2% as Hotel Surge Fails to Offset Apparel Weakness
Belluna reported that its hotel business posted strong growth in May 2026, with sales rising 30% year on year to 2,922 million yen, driven by higher occupancy at Sapporo Hotel by Granbell, improved average daily rates at Ginza Hotel by Granbell, and...
Belluna Reshapes Board With New Inside and Outside Directors Ahead of June Shareholders’ Meeting
Belluna Co., Ltd. announced a series of board and officer appointments following deliberations by its Nomination and Remuneration Committee, with the changes to be formally approved at the 50th Annual General Meeting of Shareholders on June 25, 2026....
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.
Date of analysis: Aug 17, 2026