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Belluna Co., Ltd. (JP:9997)
:9997
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Belluna Co., Ltd. (9997) AI Stock Analysis

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JP:9997

Belluna Co., Ltd.

(Frankfurt:9997)

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Outperform 70 (OpenAI - 4o)
Rating:70Outperform
Price Target:
¥980.00
▼(-8.67% Downside)
The overall stock score reflects a strong financial performance and attractive valuation, balanced by technical indicators pointing to a neutral market position. The lack of earnings call data and significant corporate events places greater emphasis on the available financial and technical data, highlighting the need for careful monitoring of debt levels and cash flow management.

Belluna Co., Ltd. (9997) vs. iShares MSCI Japan ETF (EWJ)

Belluna Co., Ltd. Business Overview & Revenue Model

Company DescriptionBelluna Co., Ltd. is a diversified Japanese corporation primarily engaged in mail-order retail and e-commerce. The company operates across several sectors, including fashion, food, cosmetics, and lifestyle products, catering to a broad consumer base. Belluna also manages real estate and financial services, expanding its business portfolio beyond traditional retail.
How the Company Makes MoneyBelluna Co., Ltd. generates revenue through a multi-faceted approach. The primary source of income is its mail-order and e-commerce business, where it offers a wide range of products, including clothing, gourmet foods, and personal care items, sold through catalogs and online platforms. The company also earns from its real estate business by leasing properties and managing real estate investments. Additionally, Belluna provides financial services, including credit and insurance products, which contribute to its diversified revenue streams. Strategic partnerships and a strong distribution network further support its earnings by enhancing market reach and operational efficiency.

Belluna Co., Ltd. Financial Statement Overview

Summary
Belluna Co., Ltd. shows strong revenue generation and solid profit margins. However, increasing debt levels and challenges with free cash flow management suggest potential risks that need addressing.
Income Statement
75
Positive
Belluna Co., Ltd. has shown a consistent revenue trend over the years with a slight dip in 2025. The Gross Profit Margin remains strong, reflecting efficient cost management. However, the Net Profit Margin has shown fluctuations, indicating some volatility in managing operational expenses. The EBIT and EBITDA margins are solid, contributing to overall profitability, though there's room for improvement in stabilizing net income.
Balance Sheet
70
Positive
The company's balance sheet indicates a reasonable equity position with a Debt-to-Equity Ratio that has increased over recent years, suggesting higher leverage. Return on Equity is healthy, indicating efficient use of equity. The Equity Ratio shows a stable capital structure, but increasing debt levels could pose a risk if not managed carefully.
Cash Flow
65
Positive
Belluna's cash flow statement highlights challenges with Free Cash Flow, which has been negative in recent years. The Operating Cash Flow to Net Income Ratio is positive, suggesting that operating activities are generating sufficient cash relative to net income. However, the Free Cash Flow to Net Income Ratio indicates potential issues in covering net income with free cash flow, warranting attention to capital expenditures.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue210.86B210.86B208.30B212.38B220.13B206.49B
Gross Profit129.25B129.23B126.34B125.70B129.31B121.56B
EBITDA20.32B20.32B16.19B16.85B18.17B21.95B
Net Income8.80B8.80B5.84B7.42B10.20B11.04B
Balance Sheet
Total Assets312.46B312.46B300.69B285.59B254.18B240.21B
Cash, Cash Equivalents and Short-Term Investments35.73B35.73B36.54B32.28B28.79B30.96B
Total Debt130.26B130.26B119.55B111.34B84.32B73.40B
Total Liabilities170.80B170.80B164.51B159.16B135.13B126.98B
Stockholders Equity141.31B141.31B135.19B125.50B118.27B112.62B
Cash Flow
Free Cash Flow0.00-5.34B-4.01B-21.76B-9.47B12.54B
Operating Cash Flow0.009.69B12.77B8.24B7.15B20.77B
Investing Cash Flow0.00-17.79B-14.40B-29.92B-17.03B-5.18B
Financing Cash Flow0.006.72B5.97B23.53B8.65B-7.00B

Belluna Co., Ltd. Technical Analysis

Technical Analysis Sentiment
Positive
Last Price1073.00
Price Trends
50DMA
1003.74
Positive
100DMA
950.52
Positive
200DMA
904.28
Positive
Market Momentum
MACD
16.11
Positive
RSI
67.08
Neutral
STOCH
56.62
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:9997, the sentiment is Positive. The current price of 1073 is above the 20-day moving average (MA) of 1038.90, above the 50-day MA of 1003.74, and above the 200-day MA of 904.28, indicating a bullish trend. The MACD of 16.11 indicates Positive momentum. The RSI at 67.08 is Neutral, neither overbought nor oversold. The STOCH value of 56.62 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JP:9997.

Belluna Co., Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
83
Outperform
40.09B10.1411.70%4.45%5.78%5.07%
81
Outperform
26.07B11.9112.67%4.05%8.63%-3.75%
72
Outperform
48.26B16.9526.02%1.79%19.76%11.62%
70
Outperform
€103.74B11.866.52%2.80%1.20%57.47%
70
Outperform
41.44B23.1412.86%0.26%18.32%-18.02%
44
Neutral
11.44B-2.74-27.20%-1.79%-42.31%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:9997
Belluna Co., Ltd.
1,073.00
360.96
50.69%
JP:2674
Hard Off Corporation Co., Ltd.
1,878.00
-19.64
-1.03%
JP:2751
TENPOS HOLDINGS Co.Ltd.
3,485.00
73.74
2.16%
JP:3093
Treasure Factory Co., Ltd.
2,014.00
278.59
16.05%
JP:8005
Scroll Corporation
1,158.00
218.64
23.28%
JP:8165
Senshukai Co., Ltd.
244.00
-59.00
-19.47%

Belluna Co., Ltd. Corporate Events

Belluna Co., Ltd. Announces Disposal of Treasury Shares for Director Compensation
Jul 25, 2025

Belluna Co., Ltd. has announced the disposal of 21,405 treasury shares as restricted stock compensation to its directors, aiming to enhance corporate value and align interests with shareholders. This strategic move is part of a compensation plan introduced in 2018, designed to incentivize directors and support the company’s long-term growth, reflecting its commitment to sustainable business practices.

Belluna Co., Ltd. Expands Hotel Portfolio with Strategic Acquisitions
Jun 30, 2025

Belluna Co., Ltd. has announced the acquisition of Hotel Zuiho and Akiu Grand Hotel in Sendai City, Miyagi, from Karakami HOTELS & RESORTS Co., Ltd. This strategic move is part of Belluna’s growth plan to expand its hotel business and increase profitability by leveraging its customer base and operational expertise. The acquisition is expected to enhance Belluna’s presence in the tourism sector, particularly in the Tohoku region, and maximize revenue opportunities amid rising tourism demand. The impact on the company’s financial results is expected to be minimal, but Belluna will continue to monitor and disclose any significant developments.

Belluna Co., Ltd. Announces Financial Results of Related Company
Jun 30, 2025

Belluna Co., Ltd. announced the financial results for Friend Stage Holdings Co., Ltd., a related company, for the fiscal year ending March 31, 2025. The announcement highlights the ownership structure and share distribution of Friend Stage Holdings, with significant shares held by individuals related to the company. This financial disclosure provides insights into the company’s strategic interests and potential influence in the hospitality and real estate sectors.

Belluna Co., Ltd. Reports Mixed Sales Performance in April
May 15, 2025

In April, Belluna Co., Ltd. reported a 33% increase in net sales for its hotel business, driven by strong performance in resort-type hotels in Hokkaido and city hotels in Kansai, benefiting from events like the Osaka Kansai Expo. However, the Apparel & Goods segment saw a 7% decline in net sales due to reduced paper publications and the termination of mall business services. Overall, consolidated group sales for April rose slightly by 0.2% compared to the previous year, indicating a mixed performance across different segments.

Belluna Co., Ltd. Reports Strong Financial Performance for FY March 2025
May 13, 2025

Belluna Co., Ltd. reported its financial results for the fiscal year ending March 2025, showing a slight increase in net sales by 1.2% to 210,856 million yen. The company experienced significant growth in operating profit by 21.5% and profit attributable to owners of the parent by 50.7%. The financial position of the company improved with total assets increasing to 312,462 million yen and net assets rising to 141,656 million yen. The company also announced an increase in annual cash dividends per share, reflecting its strong financial performance and commitment to returning value to shareholders.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 03, 2025