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Belluna Co., Ltd.
(9997)
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Rating:61Neutral
Price Target:
¥1,090.00
▼(-1.45% Downside)
Action:Reiterated
Date:08/17/26
The score is primarily constrained by financial quality—multi-year negative free cash flow and increasing leverage reduce flexibility despite improved recent profitability. Offsetting this, valuation is favorable (low P/E and solid dividend yield), while technical signals are broadly neutral with a constructive longer-term trend but limited near-term momentum.
Positive Factors
Recent earnings recovery
The rebound in earnings and return to modest revenue growth indicate improving operating performance after the 2024 trough. Sustaining this recovery would strengthen internal funding capacity and demonstrate that Belluna can stabilize results despite retail-sector volatility.
Negative Factors
Rising leverage
Debt has more than doubled while debt-to-equity has increased materially, reducing financial flexibility. Higher fixed obligations may constrain investment, dividends or inventory spending and could amplify downside if demand weakens or profitability deteriorates.
Read all positive and negative factors
Positive Factors
Negative Factors
Recent earnings recovery
The rebound in earnings and return to modest revenue growth indicate improving operating performance after the 2024 trough. Sustaining this recovery would strengthen internal funding capacity and demonstrate that Belluna can stabilize results despite retail-sector volatility.
Read all positive factors
Belluna Co., Ltd. (9997) vs. iShares MSCI Japan ETF (EWJ)
Market Cap
¥104.90B
Dividend Yield3.53%
Average Volume (3M)442.70K
Price to Earnings (P/E)8.8
Beta (1Y)0.52
Revenue Growth4.35%
EPS Growth37.52%
CountryJP
Employees3,844
SectorConsumer Cyclical
Sector Strength84
IndustrySpecialty Retail
Share Statistics
EPS (TTM)119.93
Shares Outstanding97,244,470
10 Day Avg. Volume199,110
30 Day Avg. Volume442,696
Financial Highlights & Ratios
PEG Ratio0.23
Price to Book (P/B)0.55
Price to Sales (P/S)0.38
P/FCF Ratio-5.64
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)N/A
Revenue Forecast (FY)N/A
Belluna Co., Ltd. Business Overview & Revenue Model
Company Description
Belluna Co., Ltd., along with its affiliated entities, operates primarily within the direct marketing sector. The company's diverse activities are structured into seven distinct divisions: General Mail Order, Specialty Mail Order, Retail Store Sal...
How the Company Makes Money
Belluna makes money mainly by selling consumer goods directly to end customers through its mail-order/catalog channel and online (e-commerce) channel. Revenue is generated when customers purchase products from Belluna’s proprietary catalogs and we...
Belluna Co., Ltd. Financial Statement Overview
Summary
Income Statement
63
Positive
Balance Sheet
54
Neutral
Cash Flow
38
Negative
| Breakdown | Mar 2026 | Mar 2025 | Mar 2024 | Mar 2023 | Mar 2022 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 218.10B | 210.86B | 208.30B | 212.38B | 220.13B |
| Gross Profit | 137.20B | 129.23B | 126.34B | 125.70B | 129.31B |
| EBITDA | 24.17B | 20.32B | 16.19B | 16.85B | 18.17B |
| Net Income | 11.54B | 8.80B | 5.84B | 7.42B | 10.20B |
Balance Sheet | |||||
| Total Assets | 340.14B | 312.46B | 300.69B | 285.59B | 254.18B |
| Cash, Cash Equivalents and Short-Term Investments | 34.95B | 36.21B | 37.40B | 32.28B | 29.57B |
| Total Debt | 150.04B | 130.26B | 119.55B | 111.34B | 84.32B |
| Total Liabilities | 188.68B | 170.80B | 164.50B | 159.15B | 135.13B |
| Stockholders Equity | 151.34B | 141.31B | 135.19B | 125.50B | 118.27B |
Cash Flow | |||||
| Free Cash Flow | -14.84B | -5.34B | -4.01B | -21.76B | -9.47B |
| Operating Cash Flow | 18.46B | 9.69B | 12.77B | 8.24B | 7.15B |
| Investing Cash Flow | -32.29B | -17.79B | -14.40B | -29.92B | -17.03B |
| Financing Cash Flow | 13.91B | 6.72B | 5.97B | 23.53B | 8.65B |
Belluna Co., Ltd. Technical Analysis
Positive
1106.00
Price Trends
1012.74
Positive
955.43
Positive
951.46
Positive
Market Momentum
14.42
Negative
62.21
Neutral
90.85
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:9997, the sentiment is Positive. The current price of 1106 is above the 20-day moving average (MA) of 1036.75, above the 50-day MA of 1012.74, and above the 200-day MA of 951.46, indicating a bullish trend. The MACD of 14.42 indicates Negative momentum. The RSI at 62.21 is Neutral, neither overbought nor oversold. The STOCH value of 90.85 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JP:9997.
Belluna Co., Ltd. Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
74 Outperform | ¥64.15B | 19.94 | ― | 4.27% | 5.31% | -18.01% | |
73 Outperform | ¥1.02T | 20.85 | 49.71% | 3.47% | 6.32% | 6.95% | |
67 Neutral | ¥123.27B | 17.11 | ― | 1.61% | 4.94% | -13.55% | |
62 Neutral | ¥52.43B | 130.86 | ― | 3.31% | 2.60% | ― | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
61 Neutral | ¥104.90B | 8.81 | 7.95% | 3.44% | 4.35% | 37.52% | |
49 Neutral | ¥1.68T | -26.03 | -14.02% | ― | 10.86% | 69.63% |
* Consumer Cyclical Sector Average
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Belluna Co., Ltd. Corporate Events
Belluna’s July Sales Rise on Hotel and Wine Strength Despite Cosmetics Slowdown
Aug 18, 2026
Belluna Co., Ltd., listed on the Tokyo Stock Exchange Prime Market under code 9997, operates a diversified portfolio spanning specialty mail-order, hotels, cosmetics and health foods, wine, nurse-related services, and property and income solar bus...
Belluna Q1 Profit Rises Despite Pressure on Operating Margin
Jul 31, 2026
Belluna Co., Ltd. reported consolidated net sales of 52.18 billion yen for the first quarter of the fiscal year ending March 2027, a 2.7 percent increase year on year, while cost of sales edged down by 0.9 percent. However, selling, general and ad...
Belluna Posts Higher Q1 Earnings Despite Operating Profit Decline, Confirms Full-Year Outlook
Jul 31, 2026
Belluna reported consolidated net sales of ¥52.2 billion for the first quarter ended June 30, 2026, a 2.7% year-on-year increase, while operating profit fell 21.8% to ¥1.24 billion, indicating margin pressure in its core operations. Ordi...
Belluna to Allocate Treasury Shares for Director Restricted Stock Compensation
Jul 23, 2026
Belluna Co., Ltd. has approved the disposal of 27,740 treasury shares as part of a restricted stock compensation plan for eight directors and four audit and supervisory committee member directors, at a disposal price of 1,069 yen per share, totali...
Belluna’s June Sales Rise 7% as Hotel Growth Offsets Apparel Weakness
Jul 15, 2026
Belluna Co., Ltd., a diversified Japanese company listed on the TSE Prime Market, operates specialty mail-order, apparel and goods, cosmetics and health foods, gourmet and wine, nurse-related services, and a growing hotel portfolio. It also engage...
Belluna Details Governance and Ownership of Unlisted Affiliate Friend Stage Holdings
Jun 30, 2026
Belluna Co., Ltd. has disclosed the financial settlement and corporate structure details of Friend Stage Holdings Co., Ltd., an unlisted related company for the fiscal year ended March 31, 2026. Friend Stage Holdings, headquartered in Ageo, Saitam...
Belluna Details Governance and Transactions With Major Affiliated Shareholders
Jun 30, 2026
Belluna Co., Ltd. has disclosed the status of its controlling shareholders and affiliated companies, identifying Friend Stage Holdings Co., Ltd. as the entity with the greatest influence due to its role as parent of Friend Stage Co., Ltd. and its ...
Belluna’s May Sales Dip 2% as Hotel Surge Fails to Offset Apparel Weakness
Jun 15, 2026
Belluna reported that its hotel business posted strong growth in May 2026, with sales rising 30% year on year to 2,922 million yen, driven by higher occupancy at Sapporo Hotel by Granbell, improved average daily rates at Ginza Hotel by Granbell, a...
Belluna Reshapes Board With New Inside and Outside Directors Ahead of June Shareholders’ Meeting
May 29, 2026
Belluna Co., Ltd. announced a series of board and officer appointments following deliberations by its Nomination and Remuneration Committee, with the changes to be formally approved at the 50th Annual General Meeting of Shareholders on June 25, 20...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.