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Sega Sammy Holdings Inc. (JP:6460)
:6460
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Sega Sammy Holdings (6460) AI Stock Analysis

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JP:6460

Sega Sammy Holdings

(6460)

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Neutral 64 (OpenAI - 5.2)
Rating:64Neutral
Price Target:
¥3,126.00
▲(24.05% Upside)
Action:Reiterated
Date:07/30/26
The score is driven mainly by mixed fundamentals: strong revenue momentum and a solid equity cushion are offset by a 2026 net loss and volatile margins/free cash flow. Technicals are supportive with the stock above all major moving averages, but valuation is pressured by the negative P/E, with only modest support from the dividend yield.
Positive Factors
Strong Revenue Growth
Sustained high-teens to low-twenties revenue growth indicates strong demand across Sega Sammy’s entertainment businesses. Continued top-line expansion can support scale benefits, broaden the company’s IP reach, and provide a durable base for future earnings recovery.
Negative Factors
2026 Net Loss
A net loss despite positive operating profit indicates significant pressure below the operating line and weak current earnings quality. If this persists, it could constrain retained capital, reduce shareholder returns, and make performance less predictable over the next several quarters.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong Revenue Growth
Sustained high-teens to low-twenties revenue growth indicates strong demand across Sega Sammy’s entertainment businesses. Continued top-line expansion can support scale benefits, broaden the company’s IP reach, and provide a durable base for future earnings recovery.
Read all positive factors

Sega Sammy Holdings (6460) vs. iShares MSCI Japan ETF (EWJ)

Sega Sammy Holdings Business Overview & Revenue Model

Company Description
Sega Sammy Holdings Inc. is a diversified conglomerate that, through its subsidiaries, engages in the gaming hardware, entertainment media, and hospitality sectors. The company organizes its operations across three primary segments: Entertainment ...
How the Company Makes Money
The company makes money mainly by monetizing entertainment content and gaming-related products through multiple operating businesses. In its consumer entertainment business, it generates revenue from developing and publishing video games across pl...

Sega Sammy Holdings Earnings Call Summary

Earnings Call Date:Aug 08, 2025
(Q1-2026)
|
% Change Since: |
Next Earnings Date:Nov 06, 2026
Earnings Call Sentiment Positive
The earnings call reflected a positive start in the Pachislot, Pachinko, and gaming businesses, with strong launches like Persona5: The Phantom X and successful initiatives like the SEGA Store Tokyo. However, there were notable challenges, including foreign exchange losses and underperformance in Rovio and animation segments. Despite some lowlights, the highlights indicate a generally positive outlook with strong operational starts in key segments.
Positive Updates
Strong Start in Pachislot and Pachinko Machines Business
The Pachislot and Pachinko machines business made a good start in terms of operating income, with sales of Dejihane P Hokuto No Ken Jibo and P Zombie Land Saga exceeding internal expectations. Orders for Tokyo Revengers Pachislot machine exceeded 25,000 units, compared to the plan of 20,000 units.
Negative Updates
Foreign Exchange Losses Impacting Financials
A foreign exchange loss of approximately JPY2.9 billion was recorded as a non-operating expense due to the revaluation and settlement of foreign currency-denominated receivables and payables.
Read all updates
Q1-2026 Updates
Negative
Strong Start in Pachislot and Pachinko Machines Business
The Pachislot and Pachinko machines business made a good start in terms of operating income, with sales of Dejihane P Hokuto No Ken Jibo and P Zombie Land Saga exceeding internal expectations. Orders for Tokyo Revengers Pachislot machine exceeded 25,000 units, compared to the plan of 20,000 units.
Read all positive updates
Company Guidance
During Sega Sammy Holdings Inc.'s Q1 financial results briefing for the fiscal year ending March 31, 2026, the company reported that sales were generally in line with expectations, leading to a smaller-than-expected loss at the operating income level. The Pachislot and Pachinko machines and gaming businesses showed a good start in operating income, whereas the entertainment contents business performed as anticipated. Although operating income surpassed expectations, adjusted EBITDA remained consistent due to JPY2.9 billion in foreign exchange losses. The company completed acquisitions of Stakelogic BV and GAN Limited, with goodwill estimated at JPY18.6 billion and JPY17.4 billion, respectively. There was a consolidation of the balance sheet from Q1, but P&L contributions will begin in Q2. Notably, 20 million shares of treasury stock were canceled, resulting in 11 million shares remaining. Operating, investing, and financing cash flows were projected at negative JPY11.7 billion, negative JPY19.5 billion, and negative JPY17.9 billion, respectively, contributing to an overall negative cash flow of JPY50.6 billion. The company anticipates growth from Q2 onward, spurred by the introduction of mainstay titles across its various businesses.

Sega Sammy Holdings Financial Statement Overview

Summary
Strong multi-year revenue growth and a sizable equity base support fundamentals, but 2026 deteriorated to a net loss and both margins and free cash flow have been volatile, reducing earnings quality and visibility.
Income Statement
63
Positive
Balance Sheet
68
Positive
Cash Flow
61
Positive
BreakdownTTMMar 2026Mar 2025Mar 2024Mar 2023Mar 2022
Income Statement
Total Revenue501.54B487.54B428.95B468.93B389.63B320.95B
Gross Profit224.58B215.41B225.55B234.26B186.43B154.05B
EBITDA25.52B20.28B72.73B58.61B60.24B51.94B
Net Income-199.00M-5.76B45.05B33.06B45.94B37.03B
Balance Sheet
Total Assets610.34B627.39B644.78B653.99B501.57B502.04B
Cash, Cash Equivalents and Short-Term Investments141.71B153.88B200.36B219.81B179.51B152.46B
Total Debt142.00B146.94B155.70B163.86B58.73B57.14B
Total Liabilities255.02B272.42B263.17B296.28B170.22B209.40B
Stockholders Equity355.29B354.94B381.58B357.67B331.32B292.59B
Cash Flow
Free Cash Flow0.0021.56B16.68B62.58B43.27B36.22B
Operating Cash Flow0.0027.74B22.21B67.92B48.21B42.20B
Investing Cash Flow0.00-24.31B-13.90B-115.59B-5.86B-11.39B
Financing Cash Flow0.00-56.62B-27.98B79.79B-15.36B-35.97B

Sega Sammy Holdings Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
83
Outperform
¥3.01T26.3219.02%1.14%22.80%49.61%
82
Outperform
¥1.78T26.3321.91%1.34%18.74%19.36%
82
Outperform
¥570.35B11.722.49%13.22%52.60%
80
Outperform
¥10.22T21.2314.82%2.95%51.51%62.39%
72
Outperform
¥1.08T27.538.75%1.62%0.94%104.41%
64
Neutral
¥612.17B-3,317.78-1.58%2.06%23.77%-98.22%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:6460
Sega Sammy Holdings
3,039.00
27.74
0.92%
JP:9766
KONAMI HOLDINGS
22,240.00
49.70
0.22%
JP:9697
Capcom Co
4,280.00
353.87
9.01%
JP:7974
Nintendo Co
8,896.00
-4,288.69
-32.53%
JP:9684
Square Enix Holdings Co
2,953.00
-383.14
-11.48%
JP:3635
Koei Tecmo Holdings Co., Ltd.
1,713.00
-206.37
-10.75%

Sega Sammy Holdings Corporate Events

Sega Sammy Issues Cautious Q1 FY2027/3 Results Presentation With Extensive Disclaimers
Aug 7, 2026
Sega Sammy Holdings released an English-language Q1 FY2027/3 results presentation document primarily composed of disclaimers and cautionary statements. The material emphasizes that all performance outlooks, strategies, and market forecasts are sub...
Sega Sammy Swings Back to Profit as First-Quarter Sales Jump 17%
Aug 7, 2026
Sega Sammy reported a sharp rebound in profitability for the quarter ended June 30, 2026, with net sales rising 17.3% year on year to ¥95.0 billion and operating income swinging to a ¥2.4 billion profit from a loss a year earlier. Profit...
Sega Sammy Completes Treasury Stock Disposal for Executive RSU and PSU Plans
Jul 17, 2026
Sega Sammy Holdings has completed payment procedures for the disposal of 22,300 shares of its treasury stock under post-delivery Restricted Stock Unit and Performance Share Unit incentive schemes approved by the board on June 30, 2026. The shares,...
Sega Sammy to Dispose Treasury Shares for Executive Stock Compensation
Jun 30, 2026
Sega Sammy Holdings Inc. operates as a diversified entertainment group, combining video game development and publishing under the Sega brand with pachislot and pachinko machine manufacturing through Sammy. The Tokyo Stock Exchange Prime-listed com...
Sega Sammy Reshapes Board and Confirms Executive Lineup After Shareholders’ Meeting
Jun 24, 2026
Sega Sammy Holdings has overhauled its management structure following the latest shareholders’ meeting, appointing a renewed slate of directors, external directors, and audit and supervisory committee members while maintaining key leadership...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 30, 2026