Rentracks Co., Ltd. stock analysis
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Rentracks Co., Ltd. (6045) Stock Price & Analysis
6045 Stock Chart & Stats
- Day’s Range
- JPY 1,820.00 - JPY 1,874.00
- 52-Week Range
- JPY 1,359.00 - JPY 2,520.00
- Previous Close
- JPY 1,935.00
- Volume
- N/A
- Average Volume (3M)
- 17.30K
- Market Cap
- JPY 14.33B
- Enterprise Value
- JPY 12.55B
- Total Cash (Recent Filing)
- JPY 5.26B
- Total Debt (Recent Filing)
- JPY 6.34B
- Price to Earnings (P/E)
- 4.9
- Beta
- 0.80
- Next Earnings
- Nov 18, 2026 (Est.)
- EPS Estimate
- N/A
- Next Dividend Ex-Date
- Mar 30, 2027
- Dividend Yield
- 1.32%
Bulls Say, Bears Say
Bulls Say
Revenue Growth
The return to consistent revenue expansion after a flat period indicates improving demand for Rentracks’ performance-marketing services. Sustained top-line growth can broaden the platform’s advertiser and publisher activity, supporting scale and reinforcing the company’s market position over the next several quarters.
Operating Profitability
High gross profit and solid operating profitability show that the company retains meaningful economics from its performance-based advertising model after publisher-related costs. This provides an earnings base that can fund operations and growth, although future sustainability depends on controlling costs as revenue expands.
Growing Asset And Equity Base
Meaningful growth in assets and equity indicates that Rentracks has expanded its operating base alongside its recent revenue growth. A larger equity foundation can support platform development and business scale, while providing some balance-sheet capacity even though leverage has also increased.
Bears Say
Weak And Volatile Cash Generation
Negative operating and free cash flow in 2026, following earlier volatility that included negative years, shows that accounting profitability is not consistently converting into cash. Persistent variability could increase funding needs and make it harder to finance growth internally, especially while debt is rising.
Higher Leverage
The sharp increase in debt raises financial risk and reduces flexibility if operating conditions weaken. Leverage can absorb more cash through repayments or financing costs, limiting the resources available for investment and making the business more sensitive to any sustained deterioration in performance.
Earnings Quality And Margin Pressure
A decline in operating profit despite higher revenue suggests rising costs or an unfavorable mix, which may pressure the durability of core margins. The outsized net-income increase versus operating profit also indicates that below-operating items may be contributing materially, making underlying earnings power less certain.
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Company Description
Rentracks Co., Ltd.
Founded in Tokyo, Japan in 2005, Rentracks Co.,Ltd. provides extensive web consulting and internet media solutions both domestically and internationally. Their web consulting division specializes in services such as search engine optimization (SEO), search engine marketing (SEM), constructing websites aimed at attracting customers, general web development, and acting as an advertising agency. Concurrently, their internet media operations involve the conceptualization, creation, and ongoing oversight of various online platforms. Additionally, Rentracks functions as a private affiliate service provider. The company also offers GAME FEAT, an advertising platform designed to help monetize game applications, and RT Management, a cloud-based human resources system. Rentracks Co.,Ltd. adopted its current name in January 2006, having previously operated as Coel Co, Ltd.
- Sector
- General
- Industry
- Advertising Agencies
- CEO
- Daisuke Yamazaki
- Employees
- 126
- Website
- www.rentracks.co.jp
- Address
- NEXTAGE Nishikasai, Tokyo, TY, 134-0088, JP
Rentracks Co., Ltd. (6045) Earnings & Revenues
Technical Analysis
Overall Consensus
| Indicator | Bullish | Neutral | Bearish |
|---|---|---|---|
| Overall Consensus | 8 | 1 | 13 |
| Technical Analysis | 6 | 1 | 3 |
| Moving Averages | 2 | 0 | 10 |

