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Hotto Link, Inc. (3680) AI Stock Analysis

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JP:3680

Hotto Link, Inc.

(TSE/TYO:3680)

Select Model
Rating:52Neutral
Price Target:JPY 177.00â–²(1.72% Upside)
Action:reiterated
Date:10/24/26

The score is held back primarily by very weak financial performance—large TTM net losses and negative free cash flow despite revenue rebounding and positive operating cash flow. Technicals are a relative positive with the stock trading above key moving averages and a positive MACD, while valuation is constrained by the negative P/E, partially offset by a moderate dividend yield.

Positive Factors
Revenue reboundThe sharp TTM revenue rebound indicates a substantial recovery in business activity and market demand. If sustained, stronger top-line scale can improve operating leverage, support reinvestment in digital marketing capabilities, and provide a foundation for restoring profitability over the next several quarters.
Negative Factors
Large net lossThe very large TTM net loss demonstrates that revenue recovery has not translated into dependable earnings. Persistent losses reduce internal funding capacity, weaken returns on shareholder capital, and make future performance more dependent on a successful turnaround in profitability.

Hotto Link, Inc. (3680) vs. iShares MSCI Japan ETF (EWJ)

-40%-30%-20%-10%0%10%20%30%JP:3680-33.04%EWJ+14.42%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
Market Cap
JPY 2.63B
Dividend Yield
3.51%
Average Volume (3M)
391.07K
Price to Earnings (P/E)
-1.6
Beta (1Y)
1.00
Revenue Growth
3.59%
EPS Growth
-65.47%
Country
Japan
Employees
136
Sector
General
Sector Strength
55
Industry
Software - Infrastructure

Hotto Link, Inc. Business Overview & Revenue Model

Company Description

Established in 2000 and headquartered in Tokyo, Japan, Hottolink, Inc. delivers social media marketing solutions by meticulously collecting, analyzing, and leveraging social big data. The company's services span comprehensive support for various soci...

Hotto Link, Inc. Financial Statement Overview

Summary

Despite a sharp TTM revenue rebound (+300.7%), profitability is weak: EBIT margin is still negative (~-2.3%) and the company swung to a very large TTM net loss (net margin ~-43.6%). The balance sheet shows manageable leverage (debt-to-equity ~0.22) but returns are deeply negative due to losses. Operating cash flow is positive (~Â¥178M), yet free cash flow is negative (~-Â¥442M), indicating weak cash conversion after investment.

Income Statement

32Negative

Balance Sheet

61Positive

Cash Flow

45Neutral
Financial statement breakdown
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue3.84B3.65B4.27B4.74B7.91B6.57B
Gross Profit1.32B1.17B1.29B1.57B2.16B2.16B
EBITDA193.71M213.20M346.31M700.31M620.53M747.24M
Net Income-1.67B-1.79B-564.63M226.60M1.82B764.29M
Balance Sheet
Total Assets5.64B6.00B7.87B8.49B8.47B7.31B
Cash, Cash Equivalents and Short-Term Investments2.18B2.43B3.30B3.50B3.60B2.60B
Total Debt860.86M980.26M978.25M1.18B1.35B1.61B
Total Liabilities1.75B1.96B2.02B2.35B2.52B3.18B
Stockholders Equity3.89B4.03B5.86B6.14B5.95B3.87B
Cash Flow
Free Cash Flow-442.48M-376.35M295.60M687.68M793.22M677.97M
Operating Cash Flow177.76M239.97M295.60M698.11M793.56M678.71M
Investing Cash Flow-855.52M-921.07M-432.91M-716.18M-291.06M-536.01M
Financing Cash Flow-211.19M-144.31M-193.11M-154.51M375.77M307.87M

Hotto Link, Inc. Technical Analysis

Technical Analysis SentimentNegative
Last Price174.00

Price Trends

50DMA202.68Negative
100DMA208.21Negative
200DMA218.00Negative

Market Momentum

MACD-10.25Positive
RSI39.24Neutral
STOCH25.29Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:3680, the sentiment is Negative. The current price of 174.00 is below the 20-day moving average (MA) of 198.95, below the 50-day MA of 202.68, and below the 200-day MA of 218.00, indicating a bearish trend. The MACD of -10.25 indicates Positive momentum. The RSI at 39.24 is Neutral, neither overbought nor oversold. The STOCH value of 25.29 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for JP:3680.

Hotto Link, Inc. Peers Comparison

Overall Rating

UnderperformOutperform
Sector (55)

Financial Indicators

JP:3680 against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
JP:3993JP:399375OutperformJPY 101.73B37.497.39%0.31%73.78%-16.12%
JP:4180JP:418070OutperformJPY 155.54B44.72―0.15%28.35%8.72%
JP:4784JP:478464NeutralJPY 123.83B17.91―5.34%80.85%61.80%
JP:3914JP:391463NeutralJPY 13.32B21.37――15.98%48.33%
JP:4073JP:407359NeutralJPY 1.58B21.95――22.11%―
Sector *55Neutral$6.65B3.83-15.92%6.20%10.91%7.18%
JP:3680JP:368052NeutralJPY 2.74B-1.61―3.51%3.59%-65.47%

* General Sector Average

Performance Comparison

-50%-25%0%25%50%JP:3680JP:3993JP:3914JP:4073JP:4180JP:4784Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
JP:3680 and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
JP:3680Hotto Link, Inc.174.00-84.87-32.79%
JP:3993PKSHA Technology, Inc.3255.00-343.52-9.55%
JP:3914JIG-SAW INC.2023.00-982.00-32.68%
JP:4073Global Communication Planning Co.Ltd.611.00-35.00-5.42%
JP:4180Appier Group, Inc.1519.00335.4128.34%
JP:4784GMO AD Partners Inc.405.00-398.24-49.58%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Oct 24, 2026