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Hotto Link, Inc. (JP:3680)
:3680
Japanese Market
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Hotto Link, Inc. (3680) AI Stock Analysis

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JP:3680

Hotto Link, Inc.

(3680)

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Neutral 53 (OpenAI - 5.2)
Rating:53Neutral
Price Target:
¥222.00
▼(-12.94% Downside)
Action:Reiterated
Date:06/02/26
The score is held back primarily by weak financial performance: sharp profitability deterioration, negative ROE, and negative/free cash flow despite positive operating cash flow. Technicals are a meaningful offset, showing strong upward momentum and price strength versus moving averages, while valuation is mixed given the negative P/E and only moderate dividend support.
Positive Factors
Recurring subscription business
Hotto Link's subscription-based analytics model creates recurring revenue and higher revenue visibility versus one-off projects. Over 2–6 months this supports predictable cash inflows, customer retention, and upsell opportunities, improving long-term revenue durability and planning.
Negative Factors
Deteriorated profitability
Material margin deterioration signals structural cost or pricing issues that undermine unit economics. Over several months this pressures cash conversion, forces either cost cuts or pricing changes, and makes sustainable earnings recovery dependent on either outsized revenue growth or durable margin improvements.
Read all positive and negative factors
Positive Factors
Negative Factors
Recurring subscription business
Hotto Link's subscription-based analytics model creates recurring revenue and higher revenue visibility versus one-off projects. Over 2–6 months this supports predictable cash inflows, customer retention, and upsell opportunities, improving long-term revenue durability and planning.
Read all positive factors

Hotto Link, Inc. (3680) vs. iShares MSCI Japan ETF (EWJ)

Hotto Link, Inc. Business Overview & Revenue Model

Company Description
Established in 2000 and headquartered in Tokyo, Japan, Hottolink, Inc. delivers social media marketing solutions by meticulously collecting, analyzing, and leveraging social big data. The company's services span comprehensive support for various s...
How the Company Makes Money
Hotto Link, Inc. generates revenue primarily through the provision of subscription-based social media data analytics platforms and services. The company's key revenue streams include licensing its proprietary analytics software to businesses, prov...

Hotto Link, Inc. Financial Statement Overview

Summary
Despite a sharp TTM revenue rebound (+205.6%), profitability has deteriorated materially with negative operating margin (~-6.2%) and deeply negative net margin (~-49.0%). Balance-sheet leverage is moderate (debt-to-equity ~0.24), but returns are weak (TTM ROE ~-34.9%). Operating cash flow is positive (~296M), yet free cash flow is negative (~-420M) and has worsened significantly, increasing execution and funding risk.
Income Statement
32
Negative
Balance Sheet
66
Positive
Cash Flow
45
Neutral
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue3.73B3.65B4.27B4.74B7.91B6.57B
Gross Profit1.23B1.17B1.29B1.57B2.16B2.16B
EBITDA194.17M213.20M346.31M700.31M620.53M747.24M
Net Income-1.73B-1.79B-564.63M226.60M1.82B764.29M
Balance Sheet
Total Assets5.74B6.00B7.87B8.49B8.47B7.31B
Cash, Cash Equivalents and Short-Term Investments2.31B2.43B3.30B3.50B3.60B2.60B
Total Debt920.00M980.26M978.25M1.18B1.35B1.61B
Total Liabilities1.81B1.96B2.02B2.35B2.52B3.18B
Stockholders Equity3.93B4.03B5.86B6.14B5.95B3.87B
Cash Flow
Free Cash Flow-420.44M-376.35M295.60M687.68M793.22M677.97M
Operating Cash Flow296.16M239.97M295.60M698.11M793.56M678.71M
Investing Cash Flow-904.50M-921.07M-432.91M-716.18M-291.06M-536.01M
Financing Cash Flow-196.73M-144.31M-193.11M-154.51M375.77M307.87M

Hotto Link, Inc. Technical Analysis

Technical Analysis Sentiment
Negative
Last Price255.00
Price Trends
50DMA
228.28
Negative
100DMA
227.75
Negative
200DMA
248.61
Negative
Market Momentum
MACD
-2.56
Positive
RSI
44.60
Neutral
STOCH
19.37
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:3680, the sentiment is Negative. The current price of 255 is above the 20-day moving average (MA) of 230.35, above the 50-day MA of 228.28, and above the 200-day MA of 248.61, indicating a bearish trend. The MACD of -2.56 indicates Positive momentum. The RSI at 44.60 is Neutral, neither overbought nor oversold. The STOCH value of 19.37 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for JP:3680.

Hotto Link, Inc. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
68
Neutral
¥84.84B33.836.41%61.41%-14.56%
68
Neutral
¥15.57B33.008.39%19.42%
66
Neutral
¥77.78B29.180.18%29.01%-10.58%
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
60
Neutral
¥139.95B20.601.76%178.95%4567.63%
53
Neutral
¥3.44B-1.991.17%-7.26%-128.69%
41
Neutral
¥1.06B-13.4322.96%57.89%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:3680
Hotto Link, Inc.
219.00
-78.36
-26.35%
JP:3993
PKSHA Technology
2,626.00
-934.00
-26.24%
JP:3914
JIG-SAW INC.
2,375.00
-381.00
-13.82%
JP:4073
Global Communication Planning Co.Ltd.
415.00
-155.00
-27.19%
JP:4180
Appier Group, Inc.
743.00
-881.70
-54.27%
JP:4784
GMO AD Partners Inc.
455.00
-1,515.61
-76.91%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jun 02, 2026