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Hotto Link, Inc. (3680) AI Stock Analysis

JP:3680

Hotto Link, Inc.

(TSE/TYO:3680)

Select Model
Rating:56Neutral
Price Target:JPY 197.00â–²(7.65% Upside)
Action:reiterated
Date:10/24/26

The overall score of 56 reflects a sharp divergence between strong short-term technical momentum and severely deteriorating fundamentals. While the stock is currently enjoying a bullish breakout above all key moving averages, the underlying business is suffering from massive net losses, negative free cash flow, and a deeply negative P/E ratio. The short-term price action is positive, but the long-term financial distress presents a significant risk to shareholder value.

Positive Factors
Revenue reboundThe 300.7% TTM revenue rebound shows that demand and commercial activity have recovered materially. If this growth is sustained, it can improve operating leverage, support greater scale in digital marketing services, and provide a stronger base for restoring profitability over the next several quarters.
Negative Factors
Severe net lossThe very large TTM net loss, following losses in 2024 and 2025, signals that the recent revenue rebound has not translated into reliable earnings. Persistent losses can weaken retained capital, limit reinvestment capacity, and reduce confidence that growth will compound shareholder value.

Hotto Link, Inc. (3680) vs. iShares MSCI Japan ETF (EWJ)

-30%-20%-10%0%10%20%30%JP:3680-27.95%EWJ+16.91%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
Market Cap
JPY 2.80B
Dividend Yield
3.33%
Average Volume (3M)
372.51K
Price to Earnings (P/E)
-1.7
Beta (1Y)
0.86
Revenue Growth
3.59%
EPS Growth
-65.47%
Country
Japan
Employees
136
Sector
General
Sector Strength
55
Industry
Software - Infrastructure

Hotto Link, Inc. Business Overview & Revenue Model

Company Description

Established in 2000 and headquartered in Tokyo, Japan, Hottolink, Inc. delivers social media marketing solutions by meticulously collecting, analyzing, and leveraging social big data. The company's services span comprehensive support for various soci...

Hotto Link, Inc. Financial Statement Overview

Summary

Hotto Link is experiencing severe fundamental contraction marked by a halving of revenue, massive net losses, and negative free cash flow. This distress is only slightly offset by a conservatively leveraged balance sheet with a low debt-to-equity ratio of 0.22.

Income Statement

25Negative

Balance Sheet

65Positive

Cash Flow

35Negative
Financial statement breakdown
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue3.84B3.65B4.27B4.74B7.91B6.57B
Gross Profit1.32B1.17B1.29B1.57B2.16B2.16B
EBITDA193.71M213.20M346.31M700.31M620.53M747.24M
Net Income-1.67B-1.79B-564.63M226.60M1.82B764.29M
Balance Sheet
Total Assets5.64B6.00B7.87B8.49B8.47B7.31B
Cash, Cash Equivalents and Short-Term Investments2.18B2.43B3.30B3.50B3.60B2.60B
Total Debt860.86M980.26M978.25M1.18B1.35B1.61B
Total Liabilities1.75B1.96B2.02B2.35B2.52B3.18B
Stockholders Equity3.89B4.03B5.86B6.14B5.95B3.87B
Cash Flow
Free Cash Flow-442.48M-376.35M295.60M687.68M793.22M677.97M
Operating Cash Flow177.76M239.97M295.60M698.11M793.56M678.71M
Investing Cash Flow-855.52M-921.07M-432.91M-716.18M-291.06M-536.01M
Financing Cash Flow-211.19M-144.31M-193.11M-154.51M375.77M307.87M

Hotto Link, Inc. Technical Analysis

Technical Analysis SentimentNegative
Last Price183.00

Price Trends

50DMA207.48Negative
100DMA211.24Negative
200DMA220.79Negative

Market Momentum

MACD-2.41Positive
RSI37.87Neutral
STOCH1.20Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:3680, the sentiment is Negative. The current price of 183.00 is below the 20-day moving average (MA) of 208.35, below the 50-day MA of 207.48, and below the 200-day MA of 220.79, indicating a bearish trend. The MACD of -2.41 indicates Positive momentum. The RSI at 37.87 is Neutral, neither overbought nor oversold. The STOCH value of 1.20 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for JP:3680.

Hotto Link, Inc. Peers Comparison

Overall Rating

UnderperformOutperform
Sector (55)

Financial Indicators

JP:3680 against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
JP:3993JP:399375OutperformJPY 112.73B40.997.39%0.29%73.78%-16.12%
JP:4180JP:418066NeutralJPY 148.65B42.87―0.16%28.35%8.72%
JP:4784JP:478464NeutralJPY 128.39B18.23―5.32%80.85%61.80%
JP:4073JP:407358NeutralJPY 1.70B23.48――22.11%―
JP:3680JP:368056NeutralJPY 3.00B-1.71―3.33%3.59%-65.47%
Sector *55Neutral$6.65B3.83-15.92%6.20%10.91%7.18%
JP:3914JP:391454NeutralJPY 15.32B28.62――15.98%48.33%

* General Sector Average

Performance Comparison

-50%-25%0%25%50%JP:3680JP:3993JP:3914JP:4073JP:4180JP:4784Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
JP:3680 and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
JP:3680Hotto Link, Inc.183.00-75.87-29.31%
JP:3993PKSHA Technology, Inc.3450.00-671.85-16.30%
JP:3914JIG-SAW INC.2260.00-1210.00-34.87%
JP:4073Global Communication Planning Co.Ltd.647.0016.002.54%
JP:4180Appier Group, Inc.1414.00160.5512.81%
JP:4784GMO AD Partners Inc.407.00-421.38-50.87%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Oct 24, 2026