TipRanks
Go Ultimate55% OFF

Hotto Link, Inc. (3680) AI Stock Analysis

JP:3680

Hotto Link, Inc.

(TSE/TYO:3680)

Select Model
Rating:44Neutral
Price Target:JPY 185.00â–²(1.09% Upside)
Action:reiterated
Date:10/24/26

The overall score is very low, driven primarily by a severe deterioration in financial performance. The company is unprofitable, shrinking, and burning cash, which poses an existential risk. While the stock shows some short-term technical stabilization and offers a dividend, these factors are overshadowed by the fundamentally broken operating model and rapidly eroding equity base.

Positive Factors
Revenue ReboundThe sharp TTM revenue rebound indicates renewed business activity and a substantially larger operating base. If sustained, this growth could broaden market reach and improve the ability to spread fixed costs, creating a foundation for future earnings recovery.
Negative Factors
Large Net LossThe very large TTM net loss signals severe weakness in earnings quality and limits the company’s ability to build equity through retained profits. Continued losses could constrain reinvestment, reduce financial resilience, and undermine the benefits of revenue growth.

Hotto Link, Inc. (3680) vs. iShares MSCI Japan ETF (EWJ)

-30%-20%-10%0%10%20%30%JP:3680-26.22%EWJ+15.87%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
Market Cap
JPY 2.92B
Dividend Yield
3.19%
Average Volume (3M)
368.79K
Price to Earnings (P/E)
-1.8
Beta (1Y)
0.86
Revenue Growth
3.59%
EPS Growth
-65.47%
Country
Japan
Employees
136
Sector
General
Sector Strength
55
Industry
Software - Infrastructure

Hotto Link, Inc. Business Overview & Revenue Model

Company Description

Established in 2000 and headquartered in Tokyo, Japan, Hottolink, Inc. delivers social media marketing solutions by meticulously collecting, analyzing, and leveraging social big data. The company's services span comprehensive support for various soci...

Hotto Link, Inc. Financial Statement Overview

Summary

Financial health is severely distressed. Revenue has contracted sharply, the company is deeply unprofitable with a negative EBIT margin, and free cash flow is negative, indicating unsustainable cash burn. The only mitigating factor is a conservative debt level, but rapid equity erosion from massive net losses is a major red flag.

Income Statement

18Very Negative

Balance Sheet

42Neutral

Cash Flow

15Very Negative
Financial statement breakdown
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue3.84B3.65B4.27B4.74B7.91B6.57B
Gross Profit1.32B1.17B1.29B1.57B2.16B2.16B
EBITDA193.71M213.20M346.31M700.31M620.53M747.24M
Net Income-1.67B-1.79B-564.63M226.60M1.82B764.29M
Balance Sheet
Total Assets5.64B6.00B7.87B8.49B8.47B7.31B
Cash, Cash Equivalents and Short-Term Investments2.18B2.43B3.30B3.50B3.60B2.60B
Total Debt860.86M980.26M978.25M1.18B1.35B1.61B
Total Liabilities1.75B1.96B2.02B2.35B2.52B3.18B
Stockholders Equity3.89B4.03B5.86B6.14B5.95B3.87B
Cash Flow
Free Cash Flow-442.48M-376.35M295.60M687.68M793.22M677.97M
Operating Cash Flow177.76M239.97M295.60M698.11M793.56M678.71M
Investing Cash Flow-855.52M-921.07M-432.91M-716.18M-291.06M-536.01M
Financing Cash Flow-211.19M-144.31M-193.11M-154.51M375.77M307.87M

Hotto Link, Inc. Technical Analysis

Technical Analysis SentimentNegative
Last Price183.00

Price Trends

50DMA208.12Negative
100DMA211.78Negative
200DMA221.16Negative

Market Momentum

MACD-0.37Positive
RSI40.89Neutral
STOCH1.25Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:3680, the sentiment is Negative. The current price of 183.00 is below the 20-day moving average (MA) of 209.50, below the 50-day MA of 208.12, and below the 200-day MA of 221.16, indicating a bearish trend. The MACD of -0.37 indicates Positive momentum. The RSI at 40.89 is Neutral, neither overbought nor oversold. The STOCH value of 1.25 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for JP:3680.

Hotto Link, Inc. Peers Comparison

Overall Rating

UnderperformOutperform
Sector (55)

Financial Indicators

JP:3680 against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
JP:3993JP:399375OutperformJPY 112.73B42.607.39%0.28%73.78%-16.12%
JP:4180JP:418066NeutralJPY 148.65B43.84―0.16%28.35%8.72%
JP:4784JP:478464NeutralJPY 128.39B18.90―5.13%80.85%61.80%
JP:4073JP:407358NeutralJPY 1.70B24.13――22.11%―
Sector *55Neutral$6.65B3.83-15.92%6.20%10.91%7.18%
JP:3914JP:391454NeutralJPY 15.32B29.50――12.91%40.67%
JP:3680JP:368044NeutralJPY 3.00B-1.79―3.19%3.59%-65.47%

* General Sector Average

Performance Comparison

-50%-25%0%25%50%JP:3680JP:3993JP:3914JP:4073JP:4180JP:4784Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
JP:3680 and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
JP:3680Hotto Link, Inc.191.00-69.82-26.77%
JP:3993PKSHA Technology, Inc.3585.00-875.77-19.63%
JP:3914JIG-SAW INC.2330.00-1140.00-32.85%
JP:4073Global Communication Planning Co.Ltd.665.0034.005.39%
JP:4180Appier Group, Inc.1446.00192.5515.36%
JP:4784GMO AD Partners Inc.422.00-493.37-53.90%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Oct 24, 2026