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WILLPLUS Holdings Corp. (3538) AI Stock Analysis

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JP:3538

WILLPLUS Holdings Corp.

(TSE/TYO:3538)

Select Model
Rating:60Neutral
Price Target:JPY 953.00â–²(4.96% Upside)
Action:reiterated
Date:08/19/26

The overall score of 60 is heavily weighed down by fundamental weaknesses, despite an attractive valuation and positive price momentum. While WILLPLUS Holdings trades at an appealing P/E of 8.4x with a 4.49% dividend yield and displays solid technical strength, these factors are overshadowed by severe margin compression, negative free cash flow, and escalating leverage from its aggressive debt-fueled expansion strategy.

Positive Factors
Revenue ReaccelerationRevenue re-accelerated to 7.3% in 2026 after only 0.9% in 2025, indicating renewed sales momentum. If sustained, stronger volume can improve dealership scale and support investment across vehicle sales and related services over the next several quarters.
Negative Factors
Margin CompressionGross margin fell to 13.6% and net margin to 1.1% in 2026, while EBIT margin declined to 1.5%. Such broad compression shows that incremental sales are translating into less profit, weakening earnings resilience and leaving less buffer against operating pressure.

WILLPLUS Holdings Corp. (3538) vs. iShares MSCI Japan ETF (EWJ)

-10%-5%0%5%10%15%20%25%30%JP:3538-5.30%EWJ+16.06%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
Market Cap
JPY 8.26B
Dividend Yield
5.07%
Average Volume (3M)
11.31K
Price to Earnings (P/E)
8.9
Beta (1Y)
0.41
Revenue Growth
12.67%
EPS Growth
-33.74%
Country
Japan
Employees
930
Sector
General
Sector Strength
55
Industry
Auto - Dealerships

WILLPLUS Holdings Corp. Business Overview & Revenue Model

Company Description

WILLPLUS Holdings Corporation, based in Tokyo, Japan, is a company primarily involved in the import and sale of both new and pre-owned automobiles within the Japanese market. The firm additionally provides a suite of complementary services, including...

WILLPLUS Holdings Corp. Financial Statement Overview

Summary

Despite aggressive revenue growth, profitability has severely compressed with declining net income. Surging total debt has pushed the debt-to-equity ratio to an elevated 1.84x, and free cash flow remains persistently negative, pointing to significant structural weaknesses in capital management and high financial risk.

Income Statement

55Neutral

Balance Sheet

40Negative

Cash Flow

35Negative
Financial statement breakdown
BreakdownTTMJun 2025Jun 2024Jun 2023Jun 2022Jun 2021
Income Statement
Total Revenue96.84B96.84B88.61B47.75B44.12B39.70B
Gross Profit13.14B13.14B12.43B9.36B8.62B8.44B
EBITDA3.69B3.67B4.04B3.31B3.29B3.58B
Net Income1.11B1.11B1.44B1.12B1.30B1.55B
Balance Sheet
Total Assets43.94B43.94B37.41B32.33B23.75B18.73B
Cash, Cash Equivalents and Short-Term Investments10.48B10.48B8.25B7.51B4.29B5.54B
Total Debt21.55B21.55B16.56B13.21B9.78B4.62B
Total Liabilities31.04B31.04B25.21B21.26B14.00B9.90B
Stockholders Equity11.73B11.73B10.84B9.82B9.75B8.83B
Cash Flow
Free Cash Flow0-894.74M-1.62B2.06B-2.62B1.72B
Operating Cash Flow0773.89M-1.30B2.51B-2.27B1.91B
Investing Cash Flow0-3.02B-545.04M-3.86B-412.04M-218.00M
Financing Cash Flow04.45B2.58B4.57B1.43B469.41M

WILLPLUS Holdings Corp. Technical Analysis

Technical Analysis SentimentNegative
Last Price908.00

Price Trends

50DMA999.24Negative
100DMA973.18Negative
200DMA976.93Negative

Market Momentum

MACD-17.16Positive
RSI22.96Positive
STOCH35.47Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:3538, the sentiment is Negative. The current price of 908.00 is below the 20-day moving average (MA) of 976.15, below the 50-day MA of 999.24, and below the 200-day MA of 976.93, indicating a bearish trend. The MACD of -17.16 indicates Positive momentum. The RSI at 22.96 is Positive, neither overbought nor oversold. The STOCH value of 35.47 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for JP:3538.

WILLPLUS Holdings Corp. Peers Comparison

Overall Rating

UnderperformOutperform
Sector (55)

Financial Indicators

JP:3538 against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
JP:4732JP:473282OutperformJPY 852.54B19.9121.92%3.09%14.05%12.27%
JP:7593JP:759364NeutralJPY 59.16B10.46―4.79%14.39%3.13%
JP:3186JP:318661NeutralJPY 211.44B11.26―1.67%23.54%111.44%
JP:3538JP:353860NeutralJPY 9.57B8.90―5.07%12.67%-33.74%
JP:7599JP:759956NeutralJPY 98.50B8.21―3.65%16.85%-1.43%
Sector *55Neutral$6.65B3.83-15.92%6.20%10.91%7.18%
JP:7602JP:760252NeutralJPY 3.04B56.86―0.69%4.30%―

* General Sector Average

Performance Comparison

0%50%100%150%JP:3538JP:4732JP:3186JP:7593JP:7599JP:7602Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
JP:3538 and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
JP:3538WILLPLUS Holdings Corp.908.00-54.64-5.68%
JP:4732USS Co 1868.50201.0612.06%
JP:3186Nextage Co., Ltd.2694.0048.751.84%
JP:7593VT Holdings Co., Ltd.501.0021.064.39%
JP:7599IDOM Inc.978.00-193.12-16.49%
JP:7602Carchs Holdings Co., Ltd.145.0012.909.76%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Aug 19, 2026