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Shirohato Co., Ltd. (3192) AI Stock Analysis

JP:3192

Shirohato Co., Ltd.

(TSE/TYO:3192)

Select Model
Rating:38Underperform
Price Target:JPY 185.00â–¼(-5.13% Downside)
Action:reiterated
Date:10/07/26

Shirohato scores poorly overall. The dominant factor is weak financial performance: negative operating income, contracting revenue, and persistently negative free cash flow, with reported profits reliant on non-operating items. Improving leverage is a positive, but it has come alongside a shrinking business rather than a genuine operating recovery. Technicals reinforce the caution, with the share price trading below all key moving averages and negative MACD momentum, though a low Stochastic reading hints at a possible short-term pause in the decline. Valuation offers no support, as the company is loss-making on an earnings basis and pays no dividend. Investors would need to see stabilised revenue and sustained positive cash generation before the outlook improves.

Positive Factors
Digital retail modelA primarily online, direct-to-consumer model can support broad customer reach and scalable merchandising without relying solely on physical stores. Its digital storefronts also provide an established channel for assortment changes, promotions, repeat purchases, and customer retention over the medium term.
Negative Factors
Declining revenueRevenue declines across the two latest annual periods point to weakening sales momentum in the core business rather than a single reporting fluctuation. Prolonged top-line pressure can reduce operating leverage, limit reinvestment capacity, and make recovery dependent on renewed customer demand.

Shirohato Co., Ltd. (3192) vs. iShares MSCI Japan ETF (EWJ)

-25%0%25%50%75%100%125%JP:3192-19.59%EWJ+15.87%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
Market Cap
JPY 1.31B
Dividend Yield
―
Average Volume (3M)
47.99K
Price to Earnings (P/E)
-656.7
Beta (1Y)
0.89
Revenue Growth
―
EPS Growth
―
Country
Japan
Employees
83
Sector
Consumer Cyclical
Sector Strength
61
Industry
Specialty Retail

Shirohato Co., Ltd. Business Overview & Revenue Model

Company Description

Shirohato Co., Ltd., a Japanese enterprise, manages an online retail platform that specializes in men's and women's intimate apparel. In addition to its digital operations, the firm also oversees brick-and-mortar stores operating under the SHIROHATO...

How the Company Makes Money

Shirohato makes money primarily by selling merchandise (intimate apparel and related products) directly to consumers, with revenue recognized from product sales through its e-commerce operations. Key revenue drivers typically include (a) order volume...

Shirohato Co., Ltd. Financial Statement Overview

Summary

Weak across all three statements. Revenue fell 8.6% in the latest fiscal year and operating income was deeply negative (-¥175 million), with reported net income driven largely by non-operating items rather than core operations. Cash flow is the biggest concern: operating cash flow of -¥285 million and free cash flow of -¥288 million in the latest period, with four of the last six periods showing negative operating cash flow. The balance sheet is the relative bright spot, with debt-to-equity improving from 1.73 to roughly 0.90, though deleveraging has come alongside a shrinking asset base (¥7.2bn to ¥5.8bn) and persistently volatile returns.

Income Statement

35Negative

Balance Sheet

42Neutral

Cash Flow

28Negative
Financial statement breakdown
BreakdownTTMNov 2025Feb 2025Feb 2024Feb 2023Feb 2022
Income Statement
Total Revenue5.74B5.61B6.27B6.37B6.35B6.23B
Gross Profit2.13B1.89B2.21B2.19B2.22B2.17B
EBITDA61.23M-77.33K224.83M201.35M283.53M232.23M
Net Income470.99M419.87M123.10M-120.64M73.89M-223.12M
Balance Sheet
Total Assets5.39B5.79B5.96B5.76B6.29B6.48B
Cash, Cash Equivalents and Short-Term Investments601.71M643.59M554.43M193.22M692.31M508.30M
Total Debt2.07B2.26B3.09B3.02B3.31B3.39B
Total Liabilities2.82B3.27B3.75B3.68B4.08B4.35B
Stockholders Equity2.57B2.52B2.21B2.08B2.20B2.14B
Cash Flow
Free Cash Flow323.92M-288.25M323.92M-162.59M-10.33M684.37M
Operating Cash Flow326.01M-284.80M326.01M-158.81M-8.03M741.04M
Investing Cash Flow-36.77M1.20B-36.77M-44.26M267.05M-91.59M
Financing Cash Flow71.97M-830.15M71.97M-296.02M-75.00M-689.83M

Shirohato Co., Ltd. Technical Analysis

Technical Analysis SentimentNegative
Last Price195.00

Price Trends

50DMA250.50Negative
100DMA281.37Negative
200DMA315.82Negative

Market Momentum

MACD-15.36Negative
RSI32.90Neutral
STOCH21.35Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:3192, the sentiment is Negative. The current price of 195.00 is below the 20-day moving average (MA) of 211.40, below the 50-day MA of 250.50, and below the 200-day MA of 315.82, indicating a bearish trend. The MACD of -15.36 indicates Negative momentum. The RSI at 32.90 is Neutral, neither overbought nor oversold. The STOCH value of 21.35 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for JP:3192.

Shirohato Co., Ltd. Peers Comparison

Overall Rating

UnderperformOutperform
Sector (61)

Financial Indicators

JP:3192 against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
JP:3181JP:318182OutperformJPY 3.93B8.65―0.94%11.84%46.54%
JP:3092JP:309276OutperformJPY 1.03T21.0349.53%3.45%6.46%8.48%
JP:3396JP:339672OutperformJPY 5.55B15.96―2.39%-1.29%-0.27%
Sector *61Neutral$18.38B12.79-2.54%3.03%1.52%-15.83%
JP:4385JP:438558NeutralJPY 590.90B16.6429.94%―19.03%35.00%
JP:9278JP:927856NeutralJPY 41.83B13.65―1.51%10.64%96.47%
JP:3192JP:319238UnderperformJPY 1.31B-656.67――――

* Consumer Cyclical Sector Average

Performance Comparison

0%50%100%JP:3192JP:4385JP:3092JP:3181JP:3396JP:9278Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
JP:3192 and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
JP:3192Shirohato Co., Ltd.197.00-48.00-19.59%
JP:4385Mercari 3573.001291.5056.61%
JP:3092ZOZO 1160.50-126.01-9.79%
JP:3181KAITORI OKOKU CO., LTD.1060.00215.6525.54%
JP:3396Felissimo Corporation838.003.300.40%
JP:9278BOOKOFF GROUP HOLDINGS LIMITED2384.001078.6482.63%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Oct 07, 2026