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Shirohato Co., Ltd. (3192) AI Stock Analysis

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JP:3192

Shirohato Co., Ltd.

(TSE/TYO:3192)

Select Model
Rating:37Underperform
Price Target:JPY 181.00â–¼(-8.12% Downside)
Action:reiterated
Date:11/12/26

Shirohato scores at the low end of the range, driven primarily by deteriorating fundamentals: an 8.6% revenue decline, negative operating income, and cash burn of ¥285 million at the operating level that raises sustainability and earnings-quality concerns. Technicals reinforce the negative view, with the share price below every major moving average and a deeply negative MACD signalling an entrenched downtrend. Valuation provides no cushion, as the negative P/E and absence of a dividend leave investors without earnings or income support. The one constructive element is the improving debt-to-equity ratio, but this has come alongside a shrinking asset base rather than genuine recovery. A sustained stabilisation in revenue and a return to positive operating cash flow would be needed before the outlook improves.

Positive Factors
Digital retail modelA focused e-commerce model gives Shirohato direct access to consumers while allowing merchandising across a broad intimate-apparel assortment. The model can support repeat purchasing and scalable customer reach when product selection and online execution remain effective.
Negative Factors
Declining revenueRevenue declines across the two latest annual periods point to weakening sales momentum in the core merchandise business. Persistent top-line contraction can reduce operating leverage, limit reinvestment capacity, and make recovery dependent on renewed customer demand.

Shirohato Co., Ltd. (3192) vs. iShares MSCI Japan ETF (EWJ)

-50%-25%0%25%50%75%JP:3192-36.45%EWJ+16.06%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
Market Cap
JPY 1.31B
Dividend Yield
―
Average Volume (3M)
55.08K
Price to Earnings (P/E)
-656.7
Beta (1Y)
1.14
Revenue Growth
―
EPS Growth
―
Country
Japan
Employees
83
Sector
Consumer Cyclical
Sector Strength
61
Industry
Specialty Retail

Shirohato Co., Ltd. Business Overview & Revenue Model

Company Description

Shirohato Co., Ltd., a Japanese enterprise, manages an online retail platform that specializes in men's and women's intimate apparel. In addition to its digital operations, the firm also oversees brick-and-mortar stores operating under the SHIROHATO...

How the Company Makes Money

Shirohato makes money primarily by selling merchandise (intimate apparel and related products) directly to consumers, with revenue recognized from product sales through its e-commerce operations. Key revenue drivers typically include (a) order volume...

Shirohato Co., Ltd. Financial Statement Overview

Summary

Financials are weak across all three statements. Revenue fell 8.6% in the latest fiscal year and operating income (EBIT) was negative at -¥175 million, with reported net income appearing driven by non-operating items rather than core operations. Cash flow is the biggest concern: operating cash flow of -¥285 million and free cash flow of -¥288 million in the most recent period, with four of the last six periods showing negative operating cash flow and questionable earnings quality. The balance sheet is the relative bright spot, with debt-to-equity improving from 1.73 to roughly 0.90, though the asset base has shrunk from ¥7.2 billion to ¥5.8 billion, suggesting deleveraging via contraction rather than growth.

Income Statement

35Negative

Balance Sheet

42Neutral

Cash Flow

28Negative
Financial statement breakdown
BreakdownTTMNov 2025Feb 2025Feb 2024Feb 2023Feb 2022
Income Statement
Total Revenue5.74B5.61B6.27B6.37B6.35B6.23B
Gross Profit2.13B1.89B2.21B2.19B2.22B2.17B
EBITDA61.23M-77.33K224.83M201.35M283.53M232.23M
Net Income470.99M419.87M123.10M-120.64M73.89M-223.12M
Balance Sheet
Total Assets5.39B5.79B5.96B5.76B6.29B6.48B
Cash, Cash Equivalents and Short-Term Investments601.71M643.59M554.43M193.22M692.31M508.30M
Total Debt2.07B2.26B3.09B3.02B3.31B3.39B
Total Liabilities2.82B3.27B3.75B3.68B4.08B4.35B
Stockholders Equity2.57B2.52B2.21B2.08B2.20B2.14B
Cash Flow
Free Cash Flow323.92M-288.25M323.92M-162.59M-10.33M684.37M
Operating Cash Flow326.01M-284.80M326.01M-158.81M-8.03M741.04M
Investing Cash Flow-36.77M1.20B-36.77M-44.26M267.05M-91.59M
Financing Cash Flow71.97M-830.15M71.97M-296.02M-75.00M-689.83M

Shirohato Co., Ltd. Technical Analysis

Technical Analysis SentimentNeutral
Last Price197.00

Price Trends

50DMA230.80Negative
100DMA269.55Negative
200DMA310.75Negative

Market Momentum

MACD-11.10Negative
RSI45.76Neutral
STOCH77.53Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:3192, the sentiment is Neutral. The current price of 197.00 is above the 20-day moving average (MA) of 196.80, below the 50-day MA of 230.80, and below the 200-day MA of 310.75, indicating a neutral trend. The MACD of -11.10 indicates Negative momentum. The RSI at 45.76 is Neutral, neither overbought nor oversold. The STOCH value of 77.53 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for JP:3192.

Shirohato Co., Ltd. Peers Comparison

Overall Rating

UnderperformOutperform
Sector (61)

Financial Indicators

JP:3192 against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
JP:3092JP:309276OutperformJPY 1.04T21.3149.53%3.40%6.46%8.48%
JP:3181JP:318174OutperformJPY 3.93B8.65―0.94%11.84%46.54%
JP:3396JP:339671OutperformJPY 5.54B15.92―2.39%-1.29%-0.27%
Sector *61Neutral$18.38B12.79-2.54%3.03%1.52%-15.83%
JP:9278JP:927861NeutralJPY 45.53B14.86―1.39%10.64%96.47%
JP:4385JP:438556NeutralJPY 568.57B13.9532.14%―23.21%43.82%
JP:3192JP:319237UnderperformJPY 1.31B-656.67――――

* Consumer Cyclical Sector Average

Performance Comparison

0%50%100%JP:3192JP:4385JP:3092JP:3181JP:3396JP:9278Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
JP:3192 and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
JP:3192Shirohato Co., Ltd.197.00-102.00-34.11%
JP:4385Mercari 3438.00808.0030.72%
JP:3092ZOZO 1175.50-61.33-4.96%
JP:3181KAITORI OKOKU CO., LTD.1060.00225.5427.03%
JP:3396Felissimo Corporation836.00-5.54-0.66%
JP:9278BOOKOFF GROUP HOLDINGS LIMITED2595.001246.2992.41%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Nov 12, 2026