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Happiness & D Co., Ltd. (3174) AI Stock Analysis

JP:3174

Happiness & D Co., Ltd.

(TSE/TYO:3174)

Select Model
Rating:40Underperform
Price Target:JPY 316.00â–¼(-1.86% Downside)
Action:downgraded
Date:10/18/26

Overall score is weighed down primarily by weak financial performance (multi-year losses, declining revenue, elevated leverage from shrinking equity, and negative operating/free cash flow in 2026). Technicals further pressure the score as the stock trades below key moving averages with strongly negative momentum indicators. Valuation provides limited offset given the negative P/E and no dividend yield data.

Positive Factors
Improving Gross MarginThe sustained improvement in gross margin indicates better unit economics or a more favorable sales mix over several years. Although it has not yet produced operating profit, stronger gross profitability could provide a foundation for recovery if the company can control costs below the gross-profit line.
Negative Factors
Persistent Operating and Net LossesRepeated operating and net losses indicate that the current business model has not converted improved gross margin into sustainable profitability. Continued losses can weaken retained equity and restrict the company’s ability to reinvest, absorb setbacks, or fund growth without additional financial pressure.

Happiness & D Co., Ltd. (3174) vs. iShares MSCI Japan ETF (EWJ)

-60%-40%-20%0%20%40%JP:3174-49.38%EWJ+15.87%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
Market Cap
JPY 1.02B
Dividend Yield
―
Average Volume (3M)
20.52K
Price to Earnings (P/E)
-2.3
Beta (1Y)
0.04
Revenue Growth
-6.61%
EPS Growth
55.22%
Country
Japan
Employees
283
Sector
Consumer Cyclical
Sector Strength
61
Industry
Specialty Retail

Happiness & D Co., Ltd. Business Overview & Revenue Model

Company Description

Happiness and D Co.,Ltd., together with its subsidiaries, engages in the sale of jewelry, bullion products, and imported brand items in Japan and internationally. The company retails jewelry, such as rings, necklaces, earrings, bracelets, diamond and...

Happiness & D Co., Ltd. Financial Statement Overview

Summary

Financials screen very weak: revenue has declined for multiple years, operating and net profit have been negative in 2023–2026 despite improved gross margin, leverage has risen sharply as equity eroded, and cash flow has been inconsistent with negative operating/free cash flow again in 2026.

Income Statement

27Negative

Balance Sheet

18Very Negative

Cash Flow

34Negative
Financial statement breakdown
BreakdownTTMAug 2026Aug 2025Aug 2024Aug 2023Aug 2022
Income Statement
Total Revenue8.26B8.26B8.84B10.78B12.74B13.28B
Gross Profit3.34B3.28B3.44B3.94B4.26B4.01B
EBITDA-164.44M-158.71M-536.31M-265.93M-212.83M399.37M
Net Income-406.91M-406.91M-808.61M-459.06M-668.05M89.87M
Balance Sheet
Total Assets5.64B5.64B5.65B7.12B9.09B9.32B
Cash, Cash Equivalents and Short-Term Investments905.03M905.03M689.51M981.22M1.94B1.82B
Total Debt4.00B4.00B3.77B3.98B5.44B5.19B
Total Liabilities5.37B5.37B5.45B6.11B7.59B7.11B
Stockholders Equity263.81M263.81M198.93M1.02B1.50B2.21B
Cash Flow
Free Cash Flow0-398.00M107.05M650.05M-87.33M874.70M
Operating Cash Flow0-378.70M170.41M756.68M-33.75M897.24M
Investing Cash Flow0-17.46M-113.39M-41.83M-53.58M-92.93M
Financing Cash Flow0611.68M-348.73M-1.67B360.95M-1.36B

Happiness & D Co., Ltd. Technical Analysis

Technical Analysis SentimentNegative
Last Price322.00

Price Trends

50DMA368.66Negative
100DMA397.04Negative
200DMA485.35Negative

Market Momentum

MACD-12.24Negative
RSI16.53Positive
STOCH3.03Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:3174, the sentiment is Negative. The current price of 322.00 is below the 20-day moving average (MA) of 331.75, below the 50-day MA of 368.66, and below the 200-day MA of 485.35, indicating a bearish trend. The MACD of -12.24 indicates Negative momentum. The RSI at 16.53 is Positive, neither overbought nor oversold. The STOCH value of 3.03 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for JP:3174.

Happiness & D Co., Ltd. Peers Comparison

Overall Rating

UnderperformOutperform
Sector (61)

Financial Indicators

JP:3174 against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
JP:7110JP:711075OutperformJPY 13.06B12.61―3.10%21.85%44.61%
JP:3660JP:366074OutperformJPY 44.69B14.5513.59%0.22%18.96%5.92%
JP:3093JP:309372OutperformJPY 43.20B12.32―2.50%15.52%22.34%
JP:3396JP:339672OutperformJPY 5.55B15.96―2.39%-1.29%-0.27%
Sector *61Neutral$18.38B12.79-2.54%3.03%1.52%-15.83%
JP:3174JP:317440UnderperformJPY 1.23B-2.28――-6.61%55.22%
JP:9557JP:955739UnderperformJPY 1.92B-7.79――4.40%-1101.16%

* Consumer Cyclical Sector Average

Performance Comparison

-40%-20%0%20%JP:3174JP:3660JP:3093JP:3396JP:7110JP:9557Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
JP:3174 and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
JP:3174Happiness & D Co., Ltd.324.00-316.00-49.38%
JP:3660istyle Inc.447.00-1.77-0.39%
JP:3093Treasure Factory Co., Ltd.1803.00166.8410.20%
JP:3396Felissimo Corporation838.003.300.40%
JP:7110Kurashicom Inc.1772.00-291.34-14.12%
JP:9557airCloset, Inc.232.00-115.00-33.14%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Oct 18, 2026