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Happiness & D Co., Ltd. (JP:3174)
:3174
Japanese Market
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Happiness & D Co., Ltd. (3174) AI Stock Analysis

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JP:3174

Happiness & D Co., Ltd.

(3174)

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Neutral 42 (OpenAI - 5.2)
Rating:42Neutral
Price Target:
¥391.00
▼(-33.84% Downside)
Action:Reiterated
Date:08/06/26
Overall score is pressured primarily by weak financial performance—persistent losses, contracting revenue, and a highly strained capital structure with very high leverage. Technical indicators also lean bearish with price below major moving averages and negative MACD. Positive recent free cash flow and improved gross margin provide some support, but not enough to offset profitability and balance-sheet risks.
Positive Factors
Positive free cash flow (2024–2025)
Consistent positive operating and free cash flow in 2024–2025 (FCF ~107M in 2025) demonstrates the company's ability to convert sales into cash despite accounting losses. Durable cash generation supports working capital, funds operations, and provides limited runway to service liabilities or fund restructurings over the medium term.
Negative Factors
Multi-year revenue declines and losses
Consecutive revenue declines and operating/net losses through 2023–2025 shrink scale and weaken margin leverage. Persistent top-line contraction limits the company’s ability to absorb fixed costs, rebuild profitability, and restore equity, making recovery dependent on durable revenue stabilization rather than one-off fixes.
Read all positive and negative factors
Positive Factors
Negative Factors
Positive free cash flow (2024–2025)
Consistent positive operating and free cash flow in 2024–2025 (FCF ~107M in 2025) demonstrates the company's ability to convert sales into cash despite accounting losses. Durable cash generation supports working capital, funds operations, and provides limited runway to service liabilities or fund restructurings over the medium term.
Read all positive factors

Happiness & D Co., Ltd. (3174) vs. iShares MSCI Japan ETF (EWJ)

Happiness & D Co., Ltd. Business Overview & Revenue Model

Company Description
Happiness and D Co.,Ltd., together with its subsidiaries, engages in the sale of jewelry, bullion products, and imported brand items in Japan and internationally. The company retails jewelry, such as rings, necklaces, earrings, bracelets, diamond ...
How the Company Makes Money
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Happiness & D Co., Ltd. Financial Statement Overview

Summary
Financial profile is weak: multi-year revenue declines and sustained operating/net losses (2023–2025) are the core drag. Balance-sheet risk is elevated due to severe equity erosion and very high leverage (debt-to-equity ~19x in 2025). A partial offset is positive recent operating and free cash flow (2024–2025) and improved gross margin, but cash generation appears volatile and insufficient relative to debt.
Income Statement
22
Negative
Balance Sheet
12
Very Negative
Cash Flow
44
Neutral
BreakdownTTMAug 2025Aug 2024Aug 2023Aug 2022Aug 2021
Income Statement
Total Revenue8.47B8.84B10.78B12.74B13.28B17.98B
Gross Profit3.44B3.44B3.94B4.26B4.01B3.67B
EBITDA-382.42M-536.31M-265.93M-212.83M399.37M84.06M
Net Income-532.94M-808.61M-459.06M-668.05M89.87M-124.45M
Balance Sheet
Total Assets5.94B5.65B7.12B9.09B9.32B10.20B
Cash, Cash Equivalents and Short-Term Investments621.54M689.51M981.22M1.94B1.82B2.38B
Total Debt3.80B3.77B3.98B5.44B5.19B6.28B
Total Liabilities5.58B5.45B6.11B7.59B7.11B8.02B
Stockholders Equity356.12M198.93M1.02B1.50B2.21B2.17B
Cash Flow
Free Cash Flow105.73M107.05M650.05M-87.33M874.70M-430.32M
Operating Cash Flow170.41M170.41M756.68M-33.75M897.24M-360.30M
Investing Cash Flow-113.39M-113.39M-41.83M-53.58M-92.93M-112.79M
Financing Cash Flow-348.73M-348.73M-1.67B360.95M-1.36B-426.81M

Happiness & D Co., Ltd. Technical Analysis

Technical Analysis Sentiment
Negative
Last Price591.00
Price Trends
50DMA
412.46
Negative
100DMA
474.38
Negative
200DMA
542.46
Negative
Market Momentum
MACD
-5.39
Negative
RSI
39.27
Neutral
STOCH
30.00
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:3174, the sentiment is Negative. The current price of 591 is above the 20-day moving average (MA) of 404.00, above the 50-day MA of 412.46, and above the 200-day MA of 542.46, indicating a bearish trend. The MACD of -5.39 indicates Negative momentum. The RSI at 39.27 is Neutral, neither overbought nor oversold. The STOCH value of 30.00 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for JP:3174.

Happiness & D Co., Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
78
Outperform
¥15.08B14.052.22%23.03%59.92%
74
Outperform
¥52.04B14.822.19%15.56%21.99%
74
Outperform
¥52.48B17.2912.33%0.21%18.96%6.19%
65
Neutral
¥5.85B15.071.76%-0.77%160.00%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
42
Neutral
¥1.45B-1.931.06%-7.00%27.86%
39
Underperform
¥1.89B-8.094.40%-1101.14%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:3174
Happiness & D Co., Ltd.
402.00
-301.00
-42.82%
JP:3660
istyle Inc.
531.00
-93.28
-14.94%
JP:3093
Treasure Factory Co., Ltd.
2,148.00
376.71
21.27%
JP:3396
Felissimo Corporation
880.00
54.10
6.55%
JP:7110
Kurashicom Inc.
2,020.00
283.68
16.34%
JP:9557
airCloset, Inc.
241.00
-161.00
-40.05%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 06, 2026