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Hard Off Corporation Co., Ltd. (2674) AI Stock Analysis

0 Followers
JP:2674

Hard Off Corporation Co., Ltd.

(TSE/TYO:2674)

Select Model
Rating:76Outperform
Price Target:JPY 2,702.00â–²(6.93% Upside)
Action:reiterated
Date:08/17/26

Hard Off Corporation scores 76, reflecting solid financial performance, attractive valuation, and a moderately positive technical outlook. Key strengths include consistent revenue growth, high margins, and a low P/E ratio. While recent margin pressure and increased debt are minor concerns, the overall profile remains favorable for long-term investors.

Positive Factors
Strong Revenue GrowthThe sustained rise in revenue indicates expanding demand for the company’s reuse retail model and stronger sales execution over multiple years. Continued top-line growth can support greater purchasing scale, broader inventory availability, and reinvestment in stores and franchise operations.
Negative Factors
Sharp Increase in DebtThe sharp year-over-year increase in debt reduces financial flexibility compared with the prior year and raises the company’s exposure to interest and refinancing costs. Higher leverage could constrain future investment or shareholder returns if operating performance weakens or cash needs increase.

Hard Off Corporation Co., Ltd. (2674) vs. iShares MSCI Japan ETF (EWJ)

-20%0%20%40%60%80%JP:2674+37.96%EWJ+15.75%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
Market Cap
JPY 35.83B
Dividend Yield
3.36%
Average Volume (3M)
59.27K
Price to Earnings (P/E)
10.1
Beta (1Y)
0.45
Revenue Growth
28.72%
EPS Growth
58.69%
Country
Japan
Employees
1,040
Sector
Consumer Cyclical
Sector Strength
61
Industry
Specialty Retail

Hard Off Corporation Co., Ltd. Business Overview & Revenue Model

Company Description

Hard Off Corporation Co.,Ltd. operates reuse shops in Japan. It operates through Reuse Business and FC Business segments. The company’s shops offer TVs, audio and video products, computers, games, watches, cameras, smartphones, tablets, sets and powe...

How the Company Makes Money

Hard Off primarily makes money by purchasing used goods from consumers (and other supply channels) and reselling them at a markup through its network of secondhand stores. The core revenue stream is in-store retail sales of pre-owned merchandise; gro...

Hard Off Corporation Co., Ltd. Financial Statement Overview

Summary

Revenue growth of 15.9% and high gross margin (~68%) demonstrate strong operational performance. Profitability improved over time, though EBIT and net margins dipped slightly in the latest year. Balance sheet is solid with growing equity and manageable debt (D/E 0.31). Cash flow generation is healthy, but coverage ratios have softened. Overall financial health is strong.

Income Statement

85Very Positive

Balance Sheet

78Positive

Cash Flow

72Positive
Financial statement breakdown
BreakdownTTMMar 2026Mar 2025Mar 2024Mar 2023Mar 2022
Income Statement
Total Revenue41.87B39.28B33.53B30.11B27.04B24.51B
Gross Profit28.44B26.72B23.00B20.66B18.59B16.84B
EBITDA4.87B4.70B4.11B3.59B3.01B2.14B
Net Income3.43B2.52B2.31B2.09B1.65B1.04B
Balance Sheet
Total Assets32.03B31.60B26.39B23.79B21.27B19.05B
Cash, Cash Equivalents and Short-Term Investments3.77B3.31B3.01B3.02B2.91B2.60B
Total Debt6.60B6.35B3.18B2.43B2.15B2.25B
Total Liabilities12.04B11.27B8.02B6.79B5.92B5.30B
Stockholders Equity19.88B20.22B18.27B16.90B15.28B13.69B
Cash Flow
Free Cash Flow01.19B822.66M737.75M1.13B963.62M
Operating Cash Flow02.47B2.14B1.87B1.77B1.48B
Investing Cash Flow0-2.71B-1.84B-1.20B-820.75M-219.54M
Financing Cash Flow0521.42M-334.41M-587.97M-714.03M-899.69M

Hard Off Corporation Co., Ltd. Technical Analysis

Technical Analysis SentimentPositive
Last Price2527.00

Price Trends

50DMA2560.66Negative
100DMA2645.97Negative
200DMA2370.91Positive

Market Momentum

MACD-21.54Negative
RSI49.83Neutral
STOCH66.07Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:2674, the sentiment is Positive. The current price of 2527.00 is below the 20-day moving average (MA) of 2527.10, below the 50-day MA of 2560.66, and above the 200-day MA of 2370.91, indicating a neutral trend. The MACD of -21.54 indicates Negative momentum. The RSI at 49.83 is Neutral, neither overbought nor oversold. The STOCH value of 66.07 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JP:2674.

Hard Off Corporation Co., Ltd. Peers Comparison

Overall Rating

UnderperformOutperform
Sector (61)

Financial Indicators

JP:2674 against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
JP:2674JP:267476OutperformJPY 34.92B10.12―3.36%28.72%58.69%
JP:3093JP:309372OutperformJPY 44.88B12.92―2.39%15.52%22.34%
JP:7685JP:768572OutperformJPY 160.76B19.04―0.49%57.65%100.02%
JP:9270JP:927063NeutralJPY 17.05B6.06―3.19%25.71%349.09%
Sector *61Neutral$18.38B12.79-2.54%3.03%1.52%-15.83%
JP:9278JP:927861NeutralJPY 45.94B14.74―1.38%10.64%96.47%
JP:3179JP:317959NeutralJPY 19.14B21.20―4.63%0.85%-16.30%

* Consumer Cyclical Sector Average

Performance Comparison

0%50%100%150%JP:2674JP:3093JP:3179JP:7685JP:9270JP:9278Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
JP:2674 and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
JP:2674Hard Off Corporation Co., Ltd.2527.00717.4639.65%
JP:3093Treasure Factory Co., Ltd.1885.00218.5413.11%
JP:3179Syuppin Co., Ltd.1016.00-150.29-12.89%
JP:7685BuySell Technologies Co., Ltd.2566.00909.5854.91%
JP:9270Valuence Holdings, Inc.1411.00446.8846.35%
JP:9278BOOKOFF GROUP HOLDINGS LIMITED2609.001254.3892.60%

Hard Off Corporation Co., Ltd. Corporate Events

Hard Off Presents Monthly Sales and Store Counts

Nov 10, 2026

The release presents monthly year-on-year sales changes for directly operated stores, along with store counts by brand and store type, including directly operated and franchise locations. It states that total store sales combine Hard Off Corporation...

Hard Off Reports Record Interim Sales and Profits; Store Network Reaches 1,135

Nov 10, 2026

Hard Off Corporation operates a secondhand-store business through directly operated and franchised locations; its network totaled 1,135 stores at the end of 2Q FY2027/3, including 581 directly operated and 554 franchised stores. For the interim perio...

Hard Off Reports Higher Interim Sales and Profits

Nov 10, 2026

Hard Off Corporation reported consolidated net sales of ¥22,546 million for the six months ended September 30, 2026, up 30.6% year on year. Operating profit rose 38.6% to ¥1,842 million, ordinary profit increased 32.7% to ¥1,898 million, and profit a...

Hard Off Posts Solid Year-on-Year Sales Growth as Reuse Store Network Expands

Oct 13, 2026

Hard Off Corporation Co., Ltd., a Prime Market-listed reuse retailer, reported monthly sales for directly operated stores and detailed the evolution of its store network across domestic and overseas markets, including subsidiaries EcoPlus and Econos....

Hard Off Posts Double-Digit Monthly Growth Across Expanding Reuse Store Network

Sep 10, 2026

Hard Off Corporation reported monthly year-on-year sales data for directly operated stores for the fiscal year ending March 31, 2027, covering its various formats such as HARD OFF, OFF HOUSE, Hobby OFF, and others. The figures include total store sal...

Hard Off Reports Strong Year-on-Year Sales Growth at Directly Operated Reuse Stores

Aug 10, 2026

Hard Off Corporation Co., Ltd., a Prime Market-listed Japanese reuse retailer, operates a multi-brand portfolio of secondhand chains including HARD OFF, OFF HOUSE, Hobby OFF, Liquor OFF, BOOK OFF, MODE OFF and Garage OFF. The group, together with sub...

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Aug 17, 2026