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Hakuten Corporation (2173) AI Stock Analysis

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JP:2173

Hakuten Corporation

(TSE/TYO:2173)

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Rating:81.5Outperform
Price Target:JPY 887.00â–²(20.03% Upside)
Action:reiterated
Date:08/19/26

The overall score is driven primarily by the company's outstanding financial performance, characterized by strong growth, high profitability, and a rock-solid balance sheet. This is further bolstered by an extremely compelling valuation with a very low P/E ratio and a high dividend yield. The main detractor is the weak technical picture, with the stock trading well below its long-term moving averages, indicating negative market sentiment despite the strong fundamentals.

Positive Factors
Accelerating Revenue and Margin GrowthAccelerating revenue growth alongside wider net, EBIT, and gross margins indicates improving operating traction and earnings conversion. If maintained, this combination can strengthen internal funding capacity, support reinvestment, and improve the company’s ability to compound profits over the next several quarters.
Negative Factors
Historical Earnings CyclicalityThe prior loss-making year and negative operating margins demonstrate that profitability has not been consistently resilient across cycles. This history raises the risk that weaker demand could again compress margins or reverse recent earnings gains, making medium-term performance less predictable than current results suggest.

Hakuten Corporation (2173) vs. iShares MSCI Japan ETF (EWJ)

-30%-20%-10%0%10%20%30%JP:2173-8.60%EWJ+16.06%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
Market Cap
JPY 11.60B
Dividend Yield
4.47%
Average Volume (3M)
10.90K
Price to Earnings (P/E)
7.1
Beta (1Y)
0.48
Revenue Growth
14.20%
EPS Growth
8.94%
Country
Japan
Employees
586
Sector
Communication Services
Sector Strength
60
Industry
Advertising Agencies

Hakuten Corporation Business Overview & Revenue Model

Company Description

Hakuten Corporation, established in 1967 and headquartered in Tokyo, Japan, delivers a comprehensive array of marketing solutions throughout the Japanese market. Their extensive service portfolio includes orchestrating various promotional events for...

Hakuten Corporation Financial Statement Overview

Summary

Hakuten demonstrates excellent financial health with robust revenue growth (22.2%), expanding margins, and a near doubling of net income. The balance sheet is conservatively leveraged (D/E 0.26) with a stellar 38.3% ROE, while cash flow generation is strong with a 98% FCF conversion rate.

Income Statement

92Very Positive

Balance Sheet

95Very Positive

Cash Flow

93Very Positive
Financial statement breakdown
BreakdownTTMDec 2025Mar 2025Dec 2023Mar 2023Mar 2022
Income Statement
Total Revenue24.13B23.34B18.85B17.52B13.94B10.63B
Gross Profit7.59B7.49B5.69B5.29B3.88B3.13B
EBITDA2.54B2.75B1.53B1.51B827.80M644.24M
Net Income1.78B1.91B999.21M905.25M553.63M760.81M
Balance Sheet
Total Assets8.86B10.18B7.90B7.67B4.94B4.78B
Cash, Cash Equivalents and Short-Term Investments3.35B4.50B2.64B2.53B1.03B1.58B
Total Debt1.05B1.27B1.74B2.21B1.09B1.05B
Total Liabilities3.47B5.18B4.54B5.03B2.95B3.03B
Stockholders Equity5.38B5.00B3.35B2.64B1.99B1.74B
Cash Flow
Free Cash Flow02.65B997.51M707.27M-56.88M421.93M
Operating Cash Flow02.70B1.10B1.09B114.07M487.78M
Investing Cash Flow0-53.03M-169.32M-625.07M-334.39M513.70M
Financing Cash Flow0-799.59M-816.53M1.03B-328.90M-1.44B

Hakuten Corporation Technical Analysis

Technical Analysis SentimentNegative
Last Price739.00

Price Trends

50DMA757.46Negative
100DMA727.69Positive
200DMA809.82Negative

Market Momentum

MACD-7.76Positive
RSI41.66Neutral
STOCH18.16Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:2173, the sentiment is Negative. The current price of 739.00 is below the 20-day moving average (MA) of 771.35, below the 50-day MA of 757.46, and below the 200-day MA of 809.82, indicating a bearish trend. The MACD of -7.76 indicates Positive momentum. The RSI at 41.66 is Neutral, neither overbought nor oversold. The STOCH value of 18.16 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for JP:2173.

Hakuten Corporation Peers Comparison

Overall Rating

UnderperformOutperform
Sector (60)

Financial Indicators

JP:2173 against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
JP:2173JP:217382OutperformJPY 11.92B7.10―4.47%14.20%8.94%
JP:4293JP:429377OutperformJPY 98.75B17.04―5.73%9.45%44.79%
JP:2122JP:212274OutperformJPY 8.83B17.57―2.30%8.34%125.72%
JP:6535JP:653571OutperformJPY 27.23B9.12―5.73%2.87%0.67%
Sector *60Neutral$48.67B4.58-11.27%4.14%2.83%-41.78%
JP:6094JP:609455NeutralJPY 8.80B4.51――12.68%366.45%
JP:2491JP:249141NeutralJPY 13.51B-3.67―7.66%-59.47%-181.86%

* Communication Services Sector Average

Performance Comparison

-40%-20%0%20%40%JP:2173JP:2122JP:2491JP:4293JP:6094JP:6535Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
JP:2173 and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
JP:2173Hakuten Corporation739.0028.153.96%
JP:2122Interspace Co., Ltd.1302.00102.128.51%
JP:2491ValueCommerce Co., Ltd.418.00-235.42-36.03%
JP:4293Septeni Holdings Co., Ltd.471.0071.4417.88%
JP:6094FreakOut Holdings, Inc.492.00-66.00-11.83%
JP:6535i-mobile Co., Ltd.471.00-56.45-10.70%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Aug 19, 2026