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Mixi (JP:2121)
:2121
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Mixi (2121) AI Stock Analysis

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JP:2121

Mixi

(OTC:2121)

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Outperform 70 (OpenAI - 4o)
Rating:70Outperform
Price Target:
¥3,509.00
▲(14.11% Upside)
Mixi's strong financial performance, characterized by robust revenue growth and profitability, is the most significant factor driving the stock score. The valuation is reasonable with a solid dividend yield, adding to its attractiveness. However, technical analysis indicates potential bearish momentum, which tempers the overall score.

Mixi (2121) vs. iShares MSCI Japan ETF (EWJ)

Mixi Business Overview & Revenue Model

Company Descriptionmixi, Inc. engages in the entertainment and lifestyle businesses in Japan. It offers Monster Strike, Kotodaman, and Monster Strike Stadium gaming applications; TIPSTAR, a freemium online betting app; Chariloto, a keirin and auto race betting ticket sales site; Chiba Jets Funabashi; netkeiba.com, a national horse racing resource; and Weekly Baseball Online, a baseball information site. The company also provides FamilyAlbum, a family photo and video sharing app; minimo, a salon artist booking app; mixi, a social networking service that offers space for friendly communication; KARASTA, a karaoke video community; Find Job!, a job recruitment info site for the IT and web industries; and OKURU, a photo gift service. It also provides employment opportunities for people with disabilities; operates XFLAG stores that offer merchandise from game; organizes events; and produces and sells various goods, as well as manages professional sports team, and businesses related to publicly operated competitions and other services. The company was formerly known as eMecury Co., Ltd. and changed its name to mixi, Inc. in February 2006. mixi, Inc. was founded in 1999 and is headquartered in Tokyo, Japan.
How the Company Makes MoneyMixi generates revenue primarily through its mobile games and social networking services. The company earns money from in-game purchases and microtransactions in its popular games, especially 'Monster Strike', which contribute a significant portion of its income. Additionally, Mixi monetizes its social networking platform through digital advertising, offering targeted advertising solutions to businesses looking to reach its user base. The company also explores partnerships and collaborations to expand its reach and enhance its content offerings, further supporting its revenue streams.

Mixi Earnings Call Summary

Earnings Call Date:Jul 31, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Nov 07, 2025
Earnings Call Sentiment Positive
The earnings call presented a generally positive outlook with significant growth in several segments, strong performance of new products, and successful launches. However, challenges such as misconduct impact and declines in certain entertainment products were noted.
Q2-2025 Updates
Positive Updates
Overall Increase in Sales and Profits
Net sales increased to JPY 38.7 billion with EBITDA at JPY 7.1 billion and operating income at JPY 5.9 billion. Profit attributable to owners of parent was JPY 2.9 billion, indicating an increase in both sales and profits.
Sports Segment Growth
Net sales in the Sports segment increased 28.6% year-on-year to JPY 9.6 billion, driven by TIPSTAR, FC Tokyo, and arena sales. Excluding the arena impact, sales increased 22.3% year-on-year.
Strong Performance of TIPSTAR
TIPSTAR achieved a high growth rate of 37.1% year-on-year, with improvements in app operability and implementation of chat features during races.
Lifestyle Segment Sales Increase
Sales in the Lifestyle segment increased 27.7% year-on-year to JPY 2.7 billion, with notable contributions from FamilyAlbum products.
Growth in FamilyAlbum User Base
FamilyAlbum users exceeded 25 million, with the economic zone expanding through digital products and new print services.
Investment Segment Positive Outcome
Net sales in the Investment segment were JPY 4.3 billion, with EBITDA at JPY 2.1 billion due to the sale of Timee shares.
Successful Launch of mixi2
The new SNS, mixi2, reached over 1.2 million registered users by December, showing strong user engagement.
Negative Updates
Misconduct Impact on Net Income
Misconduct at a consolidated subsidiary led to a decrease in net income by JPY 500 million.
Digital Entertainment Segment Sales Decline
Sales in the Digital Entertainment segment were down 9.1% year-on-year to JPY 22 billion, affected by a decline in Monster Strike MAU.
Kotodaman's Decrease in Sales and Profit
Kotodaman experienced a decrease in both sales and profit.
Write-downs in Investment Segment
The Investment segment faced write-downs and other losses at some of the invested funds.
Company Guidance
During the Q2 2025 earnings call for 2121.T, CFO Kohei Shimamura reported a positive financial performance with net sales reaching JPY 38.7 billion and EBITDA at JPY 7.1 billion. The company saw an operating income of JPY 5.9 billion and a profit attributable to owners of the parent at JPY 2.9 billion, despite a JPY 500 million decrease in net income due to misconduct at a subsidiary. The Sports segment experienced a 28.6% year-on-year increase in net sales to JPY 9.6 billion, driven by TIPSTAR and FC Tokyo, while the Lifestyle segment saw a 27.7% rise in sales to JPY 2.7 billion. However, the Digital Entertainment segment faced a 9.1% decline in sales to JPY 22 billion, despite a 27.7% increase in EBITDA to JPY 8.2 billion. The Investment segment reported net sales of JPY 4.3 billion, bolstered by Timee share sales. CEO Koki Kimura highlighted the strong performance of new character sales for Monster Strike and the promising growth of the new SNS mixi2, with over 1.2 million registered users by December.

Mixi Financial Statement Overview

Summary
Mixi demonstrates strong financial performance with impressive revenue growth and profitability metrics. The balance sheet is robust with low leverage and a strong equity position. While cash flow generation has seen some decline, the company maintains sufficient cash coverage of its earnings, indicating overall financial health and stability.
Income Statement
85
Very Positive
Mixi shows strong revenue growth with a TTM increase of 79.8% compared to the previous period. The company maintains healthy profitability with a gross profit margin of 68.48% and a net profit margin of 11.37%. EBIT and EBITDA margins are also robust at 17.60% and 20.76%, respectively, indicating efficient operations and cost management.
Balance Sheet
78
Positive
The balance sheet is solid with a low debt-to-equity ratio of 0.07, reflecting conservative leverage. Return on equity is decent at 10.06%, showing effective use of equity to generate profits. The equity ratio stands at 82.14%, indicating a strong equity base relative to total assets.
Cash Flow
70
Positive
Cash flow analysis reveals a decline in free cash flow growth by 43.13% in the TTM period, which could be a concern. However, the operating cash flow to net income ratio is healthy at 0.91, and free cash flow covers net income adequately at a ratio of 1.0, suggesting good cash generation relative to earnings.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue156.08B154.85B146.87B146.87B118.10B119.32B
Gross Profit106.06B106.04B102.63B105.12B88.58B93.31B
EBITDA31.72B32.03B17.00B15.97B20.36B27.41B
Net Income16.78B17.60B7.08B5.16B10.26B15.69B
Balance Sheet
Total Assets215.03B225.54B207.34B222.32B218.06B226.36B
Cash, Cash Equivalents and Short-Term Investments124.80B144.04B129.53B138.44B133.03B149.81B
Total Debt13.77B12.45B7.43B7.79B8.12B8.93B
Total Liabilities37.08B44.21B31.61B38.86B32.00B36.77B
Stockholders Equity176.62B180.06B174.52B182.13B184.64B189.53B
Cash Flow
Free Cash Flow16.21B20.99B5.72B13.20B-796.00M29.87B
Operating Cash Flow17.96B27.48B9.18B15.75B3.10B34.67B
Investing Cash Flow-10.81B-14.49B-6.85B-7.35B-17.89B-7.16B
Financing Cash Flow-10.63B-10.38B-15.73B-8.33B-16.63B-3.14B

Mixi Technical Analysis

Technical Analysis Sentiment
Negative
Last Price3075.00
Price Trends
50DMA
3201.04
Negative
100DMA
3260.75
Negative
200DMA
3200.81
Negative
Market Momentum
MACD
-21.18
Positive
RSI
30.21
Neutral
STOCH
15.61
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:2121, the sentiment is Negative. The current price of 3075 is below the 20-day moving average (MA) of 3201.16, below the 50-day MA of 3201.04, and below the 200-day MA of 3200.81, indicating a bearish trend. The MACD of -21.18 indicates Positive momentum. The RSI at 30.21 is Neutral, neither overbought nor oversold. The STOCH value of 15.61 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for JP:2121.

Mixi Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
$258.87B8.0713.60%2.77%27.63%
70
Outperform
¥205.80B12.779.69%4.07%5.64%115.77%
65
Neutral
$141.93B25.034.72%2.34%-9.67%-56.16%
63
Neutral
¥38.52B51.354.12%-10.86%-64.25%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
54
Neutral
$75.04B60.081.24%2.02%-6.85%-74.31%
47
Neutral
¥24.57B7.06-39.08%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:2121
Mixi
3,075.00
387.69
14.43%
JP:2432
DeNA Co
2,319.00
570.10
32.60%
JP:3632
GREE
410.00
-49.76
-10.82%
JP:3765
Gungho Online Entertainment
2,561.50
-409.49
-13.78%
JP:3903
gumi, Inc.
470.00
172.00
57.72%
JP:3932
Akatsuki, Inc.
2,636.00
700.80
36.21%

Mixi Corporate Events

Mixi Reports Q2 2025 Financial Results with Increased Sales but Lower Profits
Jul 31, 2025

Mixi, Inc. reported its financial results for the three months ending June 30, 2025, showing a slight increase in net sales by 4.1% compared to the previous year, but a significant decline in profit attributable to owners by 36.7%. Despite the increase in sales, the company experienced a decrease in operating income and ordinary income, indicating potential challenges in cost management or market conditions. The company maintained its dividend forecast, suggesting a stable outlook for shareholders despite the financial performance fluctuations.

MIXI Completes Treasury Share Disposal for Stock Compensation
Jul 16, 2025

MIXI, Inc. has completed the payment procedures for the disposal of treasury shares as restricted stock compensation, following a resolution at the Board of Directors meeting on June 26, 2025. This disposal involves 133,600 common shares at a price of 3,350 yen per share, amounting to a total value of 447,560,000 yen, distributed among directors, senior corporate officers, and corporate officers of the company.

Mixi Enhances Governance with New Committee Chair Appointment
Jun 26, 2025

Mixi, Inc. has announced a change in the chair of its Nomination and Compensation Committee, appointing an outside director, Akihisa Fujita, to enhance corporate governance and ensure transparency in decision-making. This move is part of Mixi’s strategy to strengthen its governance structure, potentially impacting its operational integrity and stakeholder confidence.

Mixi, Inc. Announces Disposal of Treasury Shares for Executive Compensation
Jun 26, 2025

Mixi, Inc. announced the disposal of 133,600 treasury shares as restricted stock compensation to its directors and corporate officers, aiming to align their interests with shareholders and motivate them to enhance corporate value. This move, approved at the 24th Ordinary General Meeting of Shareholders, reflects Mixi’s strategy to incentivize its leadership team by tying compensation to stock performance, potentially impacting the company’s market positioning and stakeholder confidence.

MIXI Announces Shift to Takeover Bid for PointsBet Acquisition
Jun 26, 2025

MIXI, Inc., a company listed on the TSE Prime Market, has announced an update regarding its acquisition of PointsBet Holdings Limited, an Australian Securities Exchange-listed company. The acquisition, initially planned through a Scheme of Arrangement, faced a setback due to a voting error at PointsBet’s shareholder meeting. Consequently, MIXI has shifted to an off-market takeover bid to acquire all ordinary shares of PointsBet for $1.20 per share. The acquisition’s success depends on the acceptance of the offer by a majority of PointsBet’s shareholders and regulatory approvals.

MIXI, Inc. Advances in Acquisition of PointsBet Holdings
Jun 25, 2025

MIXI, Inc. has announced the approval of its acquisition of PointsBet Holdings Limited, an Australian company, through a Scheme of Arrangement. The acquisition, which is conditional upon court and regulatory approvals, is expected to impact MIXI’s operations and financial position, with further details to be disclosed upon completion.

Mixi, Inc. Advances Acquisition of PointsBet Holdings
Jun 16, 2025

Mixi, Inc. has announced the execution of a Bid Implementation Deed with PointsBet Holdings Limited to acquire the company through an off-market takeover bid. This strategic move is part of Mixi’s plan to expand its presence in the Australian market, contingent on the failure of a previously planned Scheme of Arrangement. The acquisition, valued at up to AUD398 million, will make PointsBet a subsidiary of Mixi, significantly enhancing Mixi’s market positioning and offering potential growth opportunities.

MIXI Updates on PointsBet Acquisition
Jun 3, 2025

MIXI, Inc. has announced an update regarding its acquisition of PointsBet Holdings Limited, an Australian company engaged in the betting business. MIXI has decided to increase the purchase price of PointsBet’s ordinary shares to ensure the acquisition’s success, with the transaction expected to be completed through a Scheme of Arrangement under Australia’s Corporations Act. The acquisition is contingent upon various approvals, and MIXI is prepared to consider alternative acquisition methods if necessary.

Mixi Announces Secondary Offering of Shares
May 15, 2025

Mixi, Inc. has announced a secondary offering of its shares, with Kenji Kasahara, a principal shareholder, selling 4,000,000 common shares to Mercury Leaf K.K. and Mercury Sprout K.K. This transaction, constituting over 5% of voting rights, is classified as an act equivalent to a tender offer under Japanese financial regulations. The sale, priced at 3,220 yen per share, totals 12,880,000,000 yen and is part of a strategic move to transfer shares in compliance with legal procedures.

Mixi, Inc. Increases Year-End Dividend to 65 Yen Per Share
May 14, 2025

Mixi, Inc. announced a decision to increase its year-end dividend per share to 65 yen, up from the previous forecast of 55 yen, reflecting a commitment to returning profits to shareholders. This move aligns with Mixi’s strategy to enhance corporate value through sustainable growth and investment, while adhering to a dividend policy targeting a payout ratio of 20% or a dividend on equity of 5%.

MIXI, Inc. to Retire 2.4 Million Treasury Shares
May 14, 2025

MIXI, Inc. announced the retirement of 2,400,000 common shares, representing 3.26% of its total outstanding shares, as part of a strategic move to optimize its capital structure. This decision, resolved in a Board of Directors meeting, will reduce the total number of outstanding shares to 71,330,850, potentially enhancing shareholder value and reflecting the company’s commitment to efficient capital management.

MIXI, Inc. Announces Board and Senior Officer Changes
May 14, 2025

MIXI, Inc. announced changes in its board of directors and senior corporate officers, with new appointments and reappointments set to be confirmed at the upcoming Ordinary General Meeting of Shareholders in June 2025. These changes are expected to influence the company’s strategic direction and operational management, potentially impacting its market positioning and stakeholder relations.

MIXI, Inc. Announces Share Repurchase Plan to Enhance Shareholder Value
May 14, 2025

MIXI, Inc. has announced a resolution to repurchase up to 4,750,000 of its common shares, representing 7.01% of its total outstanding shares, as part of its strategy to enhance shareholder returns and improve capital efficiency. The repurchase, valued at up to 9.5 billion yen, will be conducted through market purchases on the Tokyo Stock Exchange from May 15, 2025, to March 31, 2026, reflecting the company’s commitment to adapting its capital policy to changing business environments.

Mixi Reports Strong Financial Performance with Increased Dividends
May 14, 2025

Mixi, Inc. reported a significant improvement in its financial performance for the fiscal year ended March 31, 2025, with net sales increasing by 5.4% and profit attributable to owners of the parent rising by 148.5% compared to the previous year. The company also announced a higher dividend payout, reflecting its robust financial health and commitment to returning value to shareholders. Despite these positive results, Mixi forecasts a modest growth in net sales and a decline in profitability for the next fiscal year, indicating potential challenges ahead.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 09, 2025