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Operating Expense Breakdown
Breaks down core costs—R&D, marketing and sales, and general & administrative—so you can see where Intuit is investing to win customers and build products like QuickBooks and TurboTax, and whether those investments are denting margins or creating scalable growth.Intuit is clearly doubling down: sales & marketing carries a recurring, large March (tax-season) spike that has grown each year, while R&D has trended steadily upward—signaling aggressive customer acquisition alongside sustained product investment. G&A and amortization remain steady, implying disciplined overhead and predictable deal-related charges. That mix supports ARR and share gains but raises near-term margin pressure risk unless higher R&D-driven retention/pricing offsets rising acquisition costs.
Date | Sales and Marketing | Research and Development | General and Administrative | Amortization of Other Acquired Intangible Assets |
|---|---|---|---|---|
Jun 30, 2026 | $1.26B | $857.00M | $391.00M | $121.00M |
Mar 31, 2026 | $1.79B | $840.00M | $409.00M | $122.00M |
Dec 31, 2025 | $1.40B | $836.00M | $401.00M | $121.00M |
Sep 30, 2025 | $1.08B | $843.00M | $422.00M | $121.00M |
Jun 30, 2025 | $1.25B | $801.00M | $424.00M | $121.00M |
Mar 31, 2025 | $1.62B | $707.00M | $394.00M | $120.00M |
Dec 31, 2024 | $1.20B | $716.00M | $389.00M | $120.00M |
Sep 30, 2024 | $962.00M | $704.00M | $394.00M | $120.00M |
Jun 30, 2024 | $1.10B | $725.00M | $377.00M | $123.00M |
Mar 31, 2024 | $1.42B | $671.00M | $355.00M | $120.00M |