Rushil Decor Ltd. (RUSHIL) AI Stock Analysis

• Market Cap: ₹7.38B
• Dividend Yield: 0.4%
• Average Volume (3M): 35.46K
• Price to Earnings (P/E): 31.3
• Beta (1Y): 0.85
• Revenue Growth: -2.77%
• EPS Growth: -50.71%
• Country: IN
• Employees: 833
• Sector: Consumer Goods
• Sector Strength: N/A
• Industry: Furnishings, Fixtures & Appliances
• EPS (TTM): -0.48
• Shares Outstanding: 293,416,800
• 10 Day Avg. Volume: 31,048
• 30 Day Avg. Volume: 35,460
• PEG Ratio: 2.88
• Price to Book (P/B): 1.04
• Price to Sales (P/S): 0.74
• P/FCF Ratio: -4.46K
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): 427.23
• Revenue Forecast (FY): ₹1.02T

• Rating: 57 Neutral
• Price Target: ₹27.00 ▲(2.70% Upside)

Rushil Decor Ltd. has a solid financial foundation with strong revenue growth and operational efficiency. However, challenges in cash flow management and a high P/E ratio suggest overvaluation. Technical indicators show bearish momentum, which could impact short-term performance.

Rushil Decor Ltd. Business Overview & Revenue Model

Company Description

Rushil Décor Limited manufactures and sells wood panels and decorative laminates for use in residential and commercial spaces in India. It offers laminate sheets, medium density fibre boards, pre-laminated medium density fibre boards, and polyvinyl chloride boards under the VIR Laminates, Signor, VIR MDF, VIR prelam, VIR PVC, and VIR HDFWR brands. The company also exports its products. Rushil Décor Limited was incorporated in 1993 and is based in Ahmedabad, India.

How the Company Makes Money

Rushil Decor Ltd. generates revenue primarily through the sale of its decorative laminates, veneers, and engineered wood products. The company operates on a B2B model, selling its products to manufacturers, retailers, and contractors in the furniture and construction industries. Key revenue streams include direct sales to large distributors and retailers, as well as exports to international markets. Additionally, RUSHIL benefits from partnerships with interior design firms and construction companies, which help to promote and integrate its products into various projects. The company's focus on innovation and quality, along with effective marketing strategies, contributes to its profitability and market presence.

Rushil Decor Ltd. Financial Statement Overview

Summary

Rushil Decor Ltd. shows solid revenue growth and strong operational efficiency with a gross profit margin of 46.4% and an EBIT margin of 38.8%. However, the net profit margin is relatively low at 5.4%, and cash flow management is a challenge, particularly with negative free cash flow growth.

Income Statement

Rushil Decor Ltd. has shown a solid revenue growth trajectory with a 6.4% increase in revenue from 2024 to 2025. The gross profit margin is strong at 46.4%, indicating efficient cost management. However, net profit margin is relatively low at 5.4%, suggesting room for improvement in profitability. The EBIT margin is robust at 38.8%, reflecting strong operational efficiency.

Balance Sheet

The company's debt-to-equity ratio is 0.43, indicating moderate leverage, which is manageable but should be monitored for any significant increases. The return on equity stands at 7.6%, showcasing a moderate return on shareholder investments. The equity ratio is 51.0%, suggesting a balanced capital structure with a healthy proportion of equity financing.

Cash Flow

Operating cash flow has improved significantly, but free cash flow growth is negative, indicating challenges in maintaining positive free cash flow after capital expenditures. The operating cash flow to net income ratio is 2.25, showing strong cash conversion, but the free cash flow to net income ratio is negative, highlighting issues in capital expenditure management.

Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	8.52B	8.98B	8.44B	8.38B	6.17B	3.35B
Gross Profit	3.64B	4.16B	3.14B	4.23B	2.16B	1.13B
EBITDA	825.73M	1.06B	1.20B	1.51B	753.54M	408.16M
Net Income	217.43M	480.84M	431.09M	776.71M	228.05M	137.18M
Balance Sheet
Total Assets	0.00	12.39B	10.99B	9.98B	8.87B	8.08B
Cash, Cash Equivalents and Short-Term Investments	52.73M	5.96M	4.92M	54.11M	61.00M	116.33M
Total Debt	0.00	2.72B	2.96B	4.06B	4.20B	3.79B
Total Liabilities	-6.36B	6.03B	5.57B	6.34B	6.00B	5.44B
Stockholders Equity	6.36B	6.33B	5.43B	3.63B	2.87B	2.64B
Cash Flow
Free Cash Flow	0.00	-1.48M	164.50M	417.75M	-371.01M	143.50M
Operating Cash Flow	0.00	1.08B	409.18M	1.15B	-66.85M	770.89M
Investing Cash Flow	0.00	-970.87M	-353.19M	-760.92M	-149.14M	-385.83M
Financing Cash Flow	0.00	-108.54M	-56.13M	-387.99M	205.55M	-376.01M

Rushil Decor Ltd. Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 26.29
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For IN:RUSHIL, the sentiment is Negative. The current price of 26.29 is below the 20-day moving average (MA) of 26.73, below the 50-day MA of 27.99, and below the 200-day MA of 26.46, indicating a bearish trend. The MACD of -0.60 indicates Positive momentum. The RSI at 36.27 is Neutral, neither overbought nor oversold. The STOCH value of 21.59 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for IN:RUSHIL.

Rushil Decor Ltd. Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
RPPL	63 Neutral	₹1.39B	14.19	―	―	18.96%	112.90%
RUSHIL	57 Neutral	₹7.38B	31.34	―	0.40%	-2.77%	-50.71%
AIROLAM	57 Neutral	₹1.53B	80.03	―	―	2.96%	-74.25%
Sector *	57 Neutral	$3.13B	9.23	-34.32%	3.14%	-25.56%	-353.61%
SARVESHWAR	54 Neutral	₹6.23B	16.96	―	―	31.65%	-2.86%
KOKUYOCMLN	49 Neutral	₹10.53B	-3,015.80	―	0.49%	-3.15%	-15.95%
NAHARSPING	48 Neutral	₹7.39B	34.11	―	0.50%	5.16%	―

Rushil Decor Ltd. Corporate Events

Rushil Decor Limited Submits Business Responsibility and Sustainability Report for 2024-2025

Rushil Decor Limited has submitted its Business Responsibility and Sustainability Reporting for the financial year 2024-2025 to the National Stock Exchange of India and BSE Limited. This report, which is available on the company’s website, underscores Rushil Decor’s commitment to sustainable business practices and transparency in its operations, potentially enhancing its reputation and stakeholder trust.

Rushil Decor to Hold Virtual Annual General Meeting

Rushil Decor Limited has announced that its 31st Annual General Meeting will be conducted via video conferencing and other audio-visual means on September 20, 2025. This decision aligns with various circulars issued by the Ministry of Corporate Affairs and the Securities and Exchange Board of India, ensuring compliance with regulatory requirements. The announcement is significant as it highlights the company’s adaptation to digital means for conducting essential corporate activities, which may impact its operational efficiency and stakeholder engagement.

Rushil Decor Faces Fine for Regulatory Non-compliance

Rushil Decor Limited has been fined by the National Stock Exchange of India Limited due to a two-day delay in the allotment of equity shares upon the conversion of warrants, as per Regulation 162 of the SEBI (ICDR) Regulations, 2018. The fine amounts to ₹40,000 plus 18% GST. The company is currently reviewing the situation and considering seeking a waiver for the fine, following the guidelines provided by the Exchange.

Rushil Decor Ltd. Re-appoints Independent Director for Second Term

Rushil Decor Limited announced the re-appointment of Mr. Hiren S. Mahadevia as an Independent Director for a second term of five years, effective from August 09, 2025, pending shareholder approval. This decision, made during the Board meeting on August 02, 2025, reflects the company’s confidence in Mr. Mahadevia’s extensive experience in finance and legal management, which is expected to positively impact the company’s governance and strategic direction.

Rushil Decor Reappoints Independent Director for Second Term

Rushil Decor Limited has announced the reappointment of Mr. Hiren S. Mahadevia as a Non-Executive Independent Director for a second term of five years, starting from August 9, 2025. This decision, approved by the Board of Directors and pending shareholder approval, underscores the company’s commitment to maintaining experienced leadership. Mr. Mahadevia brings over 35 years of expertise in finance and legal management, which is expected to continue benefiting the company’s governance and strategic direction.