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9991 Stock Chart & Stats
HK$6.61
HK$0.21(3.05%)
At close: 4:00 PM EDT
HK$6.61
HK$0.21(3.05%)
Day’s Range― - ―
52-Week RangeHK$5.58 - HK$12.96
Previous CloseN/A
Volume3.10K
Average Volume (3M)65.52K
Market Cap
HK$1.39B
Enterprise ValueHK$2.41K
Total Cash (Recent Filing)HK$2.94B
Total Debt (Recent Filing)HK$2.29B
Price to Earnings (P/E)―
Beta1.54
Next Earnings
Sep 02, 2026EPS EstimateN/A
Next Dividend Ex-DateN/A
Dividend YieldN/A
Share Statistics
EPS (TTM)-1.45
Shares Outstanding174,284,500
10 Day Avg. Volume23,027
30 Day Avg. Volume65,524
Financial Highlights & Ratios
PEG Ratio0.08
Price to Book (P/B)0.29
Price to Sales (P/S)0.11
P/FCF Ratio2.47
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
HK$10.01Price Target Upside51.44% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering2
EPS Forecast (FY)1.26
Revenue Forecast (FY)HK$12.25B
Bulls Say, Bears Say
Bulls Say
Re-accelerating Revenue GrowthSustained double-digit top-line growth across business lines indicates improving demand and execution. A 15% Q1 increase reflects structural recovery in both e-commerce and brand management, supporting scale benefits, higher recurring service fees, and better leverage of fixed costs over the next several quarters.
Material Margin ExpansionA large step-up in gross margin signals a durable shift in revenue mix and pricing power, likely from higher-value services and improved product sales profitability. Sustained higher gross margins provide longer-term room to absorb operating investments and support a path to consistent operating profitability.
Improved Liquidity And Working Capital EfficiencySignificantly shorter working capital and a CNY 2.9bn liquidity buffer reduce operational risk and financing needs. Better inventory and receivables turnover strengthen cash conversion, enabling reinvestment in growth and cushioning against demand cycles over the medium term.
Bears Say
Persistent Net LossesContinued annual net losses since 2021 mean the company has not yet converted operational improvements into consistent bottom-line profitability. Ongoing losses can erode equity, limit strategic flexibility, and require sustained improvement in margins and scale to produce durable shareholder returns.
Free Cash Flow InconsistencyIntermittent FCF undermines confidence in cash generation reliability; the 2024 reversal shows sensitivity to working capital and campaign timing. For a services-and-distribution business, consistent free cash flow is critical to fund expansion and absorb promotional cycles without external financing.
High Sales & Marketing Spend And BBM Margin PressureRising S&M tied to offline store expansion and promotions increases fixed and variable cost burdens. Simultaneous BBM margin compression and a residual BBM operating loss mean investments may not yet yield proportional returns, pressuring medium-term operating margins until scale efficiencies materialize.
Baozun, Inc. Class A News
9991 FAQ
What was Baozun, Inc. Class A’s price range in the past 12 months?
Baozun, Inc. Class A lowest stock price was HK$5.58 and its highest was HK$12.96 in the past 12 months.
What is Baozun, Inc. Class A’s market cap?
Baozun, Inc. Class A’s market cap is HK$1.39B.
When is Baozun, Inc. Class A’s upcoming earnings report date?
Baozun, Inc. Class A’s upcoming earnings report date is Sep 02, 2026 which is in 26 days.
How were Baozun, Inc. Class A’s earnings last quarter?
Baozun, Inc. Class A released its earnings results on May 20, 2026. The company reported -HK$0.05 earnings per share for the quarter, missing the consensus estimate of N/A by N/A.
Is Baozun, Inc. Class A overvalued?
According to Wall Street analysts Baozun, Inc. Class A’s price is currently Undervalued.
Does Baozun, Inc. Class A pay dividends?
Baozun, Inc. Class A does not currently pay dividends.
What is Baozun, Inc. Class A’s EPS estimate?
Baozun, Inc. Class A’s EPS estimate for its next earnings report is not yet available.
How many shares outstanding does Baozun, Inc. Class A have?
Baozun, Inc. Class A has 174,284,500 shares outstanding.
What happened to Baozun, Inc. Class A’s price movement after its last earnings report?
Baozun, Inc. Class A reported an EPS of -HK$0.05 in its last earnings report, missing expectations of N/A. Following the earnings report the stock price went up 3.538%.
Which hedge fund is a major shareholder of Baozun, Inc. Class A?
Currently, no hedge funds are holding shares in HK:9991
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
Baozun, Inc. Class A Stock Smart Score
Neutral
1
2
3
4
5
6
7
8
9
10
Technicals
SMA
Positive
20 days / 200 days
Momentum
4.99%
12-Months-Change
Fundamentals
Return on Equity
―
Trailing 12-Months
Asset Growth
7.16%
Trailing 12-Months
Company Description
Baozun, Inc. Class A
Baozun Inc., operating through its subsidiaries, provides comprehensive e-commerce services to brand collaborators throughout the People's Republic of China. Their offerings span a wide range, including the development and integration of IT systems, creation and setup of online stores, management of daily operations for these digital storefronts, visual merchandising, marketing initiatives, customer assistance, and efficient warehousing and delivery of orders. The company supports partners across numerous product categories, such as clothing and accessories, various appliances, electronics, household furnishings, food and health items, beauty and cosmetic products, fast-moving consumer goods, mother and infant supplies, and automobiles. Established in 2007, the company was formerly known as Baozun Cayman Inc. before rebranding as Baozun Inc. in March 2015, and it is headquartered in Shanghai, People's Republic of China.
9991 Stock 12 Month Forecast
Average Price Target
HK$10.01
▲(51.44% Upside)
Technical Analysis
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