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9991 Stock Chart & Stats
HK$6.61
HK$0.21(3.05%)
At close: 4:00 PM EDT
HK$6.61
HK$0.21(3.05%)
Day’s Range― - ―
52-Week RangeHK$5.58 - HK$12.96
Previous CloseN/A
Volume3.10K
Average Volume (3M)65.52K
Market Cap
HK$1.39B
Enterprise ValueHK$2.41K
Total Cash (Recent Filing)HK$2.94B
Total Debt (Recent Filing)HK$2.29B
Price to Earnings (P/E)―
Beta1.54
Next Earnings
Sep 02, 2026EPS EstimateN/A
Next Dividend Ex-DateN/A
Dividend YieldN/A
Share Statistics
EPS (TTM)-1.45
Shares Outstanding174,284,500
10 Day Avg. Volume23,027
30 Day Avg. Volume65,524
Financial Highlights & Ratios
PEG Ratio0.08
Price to Book (P/B)0.29
Price to Sales (P/S)0.11
P/FCF Ratio2.47
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
HK$10.01Price Target Upside51.44% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering2
EPS Forecast (FY)1.26
Revenue Forecast (FY)HK$12.25B
Bulls Say, Bears Say
Bulls Say
Re-accelerating Revenue GrowthQ1's 15% YoY revenue gain and management's multi-year acceleration thesis show the company is regaining top-line momentum across both business lines. Durable revenue growth supports operating leverage, helps absorb fixed costs, and underpins management's path toward sustained operating breakeven.
Improved Gross Margins & Product ProfitabilityA sharp margin expansion in product sales (and a large 2025 gross margin step-up) indicates a higher-value revenue mix, better pricing or cost control. Persistently higher gross margins materially improve cash generation potential and provide a structural tailwind for converting revenue gains into sustainable profits.
Working Capital, Liquidity & Cash GenerationMarked improvements in working capital and inventory turns, plus a CNY2.9bn cash balance, signal better cash conversion and liquidity. More consistent operating cash flow and shorter cycles reduce funding needs, support store and tech investments, and lower execution risk for growth plans.
Bears Say
Persistent Net LossesDespite operational progress, the company has reported negative net income since 2021. Ongoing net losses constrain retained earnings, limit returns to shareholders, and increase dependence on cash reserves or external funding if operational improvements stall, risking dilution or curtailed investment.
Free Cash Flow VolatilityIrregular free cash flow—positive in some years but negative in 2024—reduces predictability for reinvestment and capital allocation. This volatility makes multi-quarter planning harder, raises contingency needs for expansion, and increases the chance management must reallocate resources if cash weakens.
High Marketing Spend & BBM Margin PressureRising S&M—driven by offline store expansion and promotions—plus a BBM gross margin contraction exert pressure on operating margins. If higher acquisition and offline costs persist without sustained higher LTV or store productivity, the path to stable profitability and return on new investment will be delayed.
Baozun, Inc. Class A News
9991 FAQ
What was Baozun, Inc. Class A’s price range in the past 12 months?
Baozun, Inc. Class A lowest stock price was HK$5.58 and its highest was HK$12.96 in the past 12 months.
What is Baozun, Inc. Class A’s market cap?
Baozun, Inc. Class A’s market cap is HK$1.39B.
When is Baozun, Inc. Class A’s upcoming earnings report date?
Baozun, Inc. Class A’s upcoming earnings report date is Sep 02, 2026 which is in 27 days.
How were Baozun, Inc. Class A’s earnings last quarter?
Baozun, Inc. Class A released its earnings results on May 20, 2026. The company reported -HK$0.05 earnings per share for the quarter, missing the consensus estimate of N/A by N/A.
Is Baozun, Inc. Class A overvalued?
According to Wall Street analysts Baozun, Inc. Class A’s price is currently Undervalued.
Does Baozun, Inc. Class A pay dividends?
Baozun, Inc. Class A does not currently pay dividends.
What is Baozun, Inc. Class A’s EPS estimate?
Baozun, Inc. Class A’s EPS estimate for its next earnings report is not yet available.
How many shares outstanding does Baozun, Inc. Class A have?
Baozun, Inc. Class A has 174,284,500 shares outstanding.
What happened to Baozun, Inc. Class A’s price movement after its last earnings report?
Baozun, Inc. Class A reported an EPS of -HK$0.05 in its last earnings report, missing expectations of N/A. Following the earnings report the stock price went up 3.538%.
Which hedge fund is a major shareholder of Baozun, Inc. Class A?
Currently, no hedge funds are holding shares in HK:9991
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
Baozun, Inc. Class A Stock Smart Score
Neutral
1
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3
4
5
6
7
8
9
10
Technicals
SMA
Positive
20 days / 200 days
Momentum
4.99%
12-Months-Change
Fundamentals
Return on Equity
―
Trailing 12-Months
Asset Growth
7.16%
Trailing 12-Months
Company Description
Baozun, Inc. Class A
Baozun Inc., operating through its subsidiaries, provides comprehensive e-commerce services to brand collaborators throughout the People's Republic of China. Their offerings span a wide range, including the development and integration of IT systems, creation and setup of online stores, management of daily operations for these digital storefronts, visual merchandising, marketing initiatives, customer assistance, and efficient warehousing and delivery of orders. The company supports partners across numerous product categories, such as clothing and accessories, various appliances, electronics, household furnishings, food and health items, beauty and cosmetic products, fast-moving consumer goods, mother and infant supplies, and automobiles. Established in 2007, the company was formerly known as Baozun Cayman Inc. before rebranding as Baozun Inc. in March 2015, and it is headquartered in Shanghai, People's Republic of China.
9991 Stock 12 Month Forecast
Average Price Target
HK$10.01
▲(51.44% Upside)
Technical Analysis
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