Stable Revenue Performance
Total revenues for the first quarter of 2025 reached $396.9 million, remaining flat year-over-year or up 1% on a constant currency basis. Ad revenues also remained flat year-over-year at $339.1 million.
User Growth Achievements
Weibo's MAUs reached 591 million and DAUs reached 261 million in March 2025, marking a net addition of 3 million MAUs and 6 million DAUs year-over-year.
AI and Technological Advancements
Weibo integrated AI technology into search functionalities, resulting in over 30 million MAUs for the intelligent search product in March 2025. This integration improved search satisfaction metrics, boosting user scale and engagement.
Strategic Focus on Content Ecosystem
Weibo's focus on hot trends and entertainment drove user engagement, with the Spring Festival Gala-related topic surpassing 60 billion impressions and 500 million discussions, a 50% increase year-over-year.