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JD.com, Inc. Class A (HK:9618)
:9618
Hong Kong Market
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JD.com, Inc. Class A (9618) AI Stock Analysis

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HK:9618

JD.com, Inc. Class A

(9618)

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Outperform 70 (OpenAI - 4o)
Rating:70Outperform
Price Target:
HK$141.00
▲(13.25% Upside)
JD.com's strong revenue growth and attractive valuation are significant positives, supported by robust earnings call highlights. However, technical indicators suggest bearish momentum, and financial performance is impacted by increased leverage and declining cash flow. These factors result in a balanced overall outlook.
Positive Factors
Revenue Growth
Consistent revenue growth indicates strong market demand and effective business strategies, supporting long-term expansion and market leadership.
User Growth and Engagement
Significant user growth and engagement enhance JD.com's competitive position, increasing customer retention and potential revenue per user.
JD Retail Profitability
Improved profitability in core retail operations reflects operational efficiency and effective cost management, bolstering long-term financial health.
Negative Factors
Non-GAAP Net Income Decline
Declining net income due to new investments may strain financial resources, impacting short-term profitability and cash reserves.
Impact on Cash Flow
Significant decline in free cash flow limits JD.com's ability to fund new initiatives and manage debt, posing a risk to financial stability.
Margin Pressure from New Businesses
Investments in new businesses are compressing margins, which could affect overall profitability and require careful management to ensure returns.

JD.com, Inc. Class A (9618) vs. iShares MSCI Hong Kong ETF (EWH)

JD.com, Inc. Class A Business Overview & Revenue Model

Company DescriptionJD.com, Inc. Class A (9618) is a leading Chinese e-commerce company that operates a comprehensive online retail platform. It primarily focuses on a wide range of products including electronics, apparel, home goods, and groceries. JD.com offers both direct sales, where it sells products directly to consumers, and a marketplace model that allows third-party sellers to list their products on its platform. The company is also heavily invested in logistics and technology, ensuring efficient delivery services and enhancing customer experience.
How the Company Makes MoneyJD.com generates revenue primarily through its direct sales to consumers, where it takes a percentage of sales from the products it sells directly on its platform. Additionally, the company earns revenue from its marketplace operations by charging third-party sellers fees for listing their products and a commission on sales made through the platform. JD.com also capitalizes on its logistics services, offering fulfillment and delivery services to other businesses, which contributes to its earnings. Strategic partnerships with various brands and technology companies further bolster its revenue streams by enhancing product offerings and expanding market reach.

JD.com, Inc. Class A Earnings Call Summary

Earnings Call Date:Aug 14, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Nov 13, 2025
Earnings Call Sentiment Neutral
The earnings call highlighted strong revenue growth and profitability in JD Retail, as well as significant user growth and engagement. However, this was offset by a decline in net income and cash flow due to investments in new business initiatives, resulting in a balanced outlook.
Q2-2025 Updates
Positive Updates
Strong Revenue Growth
JD.com reported a solid top-line growth of 22% year-on-year in Q2 2025, with total revenues reaching RMB 357 billion. This growth was driven by acceleration across most business lines, including electronics and home appliances, general merchandise, and service revenues.
JD Retail Profitability
JD Retail's non-GAAP operating profit increased by 38% year-on-year to RMB 13.9 billion in Q2, with an operating margin of 4.5%, up from 3.9% in the same period last year.
User Growth and Engagement
Quarterly active customers accelerated notably to over 40% year-on-year in Q2, with shopping frequency on JD's platform rising by over 40% and JD Plus members' frequency growing by over 50%.
General Merchandise Performance
The general merchandise business delivered strong performance with revenues up 16% year-on-year in Q2, marking consecutive quarters of double-digit growth.
JD Food Delivery Expansion
JD Food Delivery experienced rapid growth, with daily order volumes increasing exponentially in Q2. The business is generating clear synergies with the core retail business, particularly in cross-selling opportunities.
Negative Updates
Non-GAAP Net Income Decline
Non-GAAP net income attributable to ordinary shareholders was RMB 7.4 billion, down from RMB 14.5 billion in the same period last year, due to investments in new businesses like food delivery.
Impact on Cash Flow
Last 12 months free cash flow was RMB 10 billion, down from RMB 56 billion in the same period last year, primarily due to cash outflows from the trading program and a decline in operating income.
Margin Pressure from New Businesses
Non-GAAP net profit margin decreased to 2.1% in Q2 due to strategic investments in new businesses such as food delivery, impacting near-term profitability.
Company Guidance
During JD.com's second quarter earnings call for 2025, the company reported a robust 22% year-on-year increase in total revenues, reaching RMB 357 billion. The core JD Retail business saw a significant 38% rise in non-GAAP operating profit, achieving RMB 13.9 billion with an operating margin expanding to 4.5% from 3.9% the previous year. JD's user growth was notable, with quarterly active customers increasing by over 40%, and JD Plus members' shopping frequency growing by more than 50% year-on-year. Despite a decrease in non-GAAP net income to RMB 7.4 billion due to strategic investments in new areas like food delivery, the company remains optimistic about long-term growth. JD's food delivery business showed rapid expansion, contributing to a 34% increase in logistics and other service revenues. Furthermore, JD's general merchandise category maintained strong performance with 16% revenue growth, driven by sustained double-digit growth across supermarkets, fashion, and home goods. The company's international expansion plans, particularly in Europe, are also progressing, with strategic investments aimed at enhancing global retail capabilities.

JD.com, Inc. Class A Financial Statement Overview

Summary
JD.com shows strong revenue growth and operational efficiency, with stable margins and a solid return on equity. However, increased leverage and a sharp decline in free cash flow growth pose potential risks. The company needs to manage its cash flow effectively to sustain growth and maintain financial stability.
Income Statement
75
Positive
JD.com has demonstrated consistent revenue growth, with a TTM revenue growth rate of 5.44%. The gross profit margin has improved to 14.43% in the TTM period, indicating better cost management. However, the net profit margin has slightly decreased to 3.06% from 3.57% in the previous year, suggesting some pressure on profitability. The EBIT and EBITDA margins are stable, reflecting operational efficiency.
Balance Sheet
70
Positive
The company's debt-to-equity ratio has increased to 0.44 in the TTM period, indicating a higher leverage compared to previous years. However, the return on equity remains strong at 16.63%, showcasing effective use of equity to generate profits. The equity ratio is stable, suggesting a balanced capital structure.
Cash Flow
65
Positive
JD.com experienced a significant decline in free cash flow growth by 76.15% in the TTM period, which could impact future investments. The operating cash flow to net income ratio is at 0.16, indicating moderate cash generation relative to net income. The free cash flow to net income ratio is healthy at 0.67, reflecting good cash conversion.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue1.27T1.16T1.08T1.05T951.59B745.80B
Gross Profit182.53B113.44B159.70B147.07B70.01B109.11B
EBITDA44.85B47.36B42.82B25.58B9.61B16.76B
Net Income38.65B41.36B24.17B10.38B-3.56B49.41B
Balance Sheet
Total Assets706.94B698.23B628.96B595.25B496.51B422.29B
Cash, Cash Equivalents and Short-Term Investments213.84B234.00B190.15B219.96B185.33B146.66B
Total Debt100.79B89.77B68.43B65.05B34.14B31.55B
Total Liabilities409.65B384.94B332.58B321.13B249.72B200.67B
Stockholders Equity227.16B239.35B231.86B213.37B208.91B187.54B
Cash Flow
Free Cash Flow8.16B44.28B39.51B35.84B23.74B31.63B
Operating Cash Flow24.82B58.09B59.52B57.82B42.30B42.54B
Investing Cash Flow33.70B-871.00M-59.54B-54.03B-74.25B-57.81B
Financing Cash Flow-24.32B-21.00B-5.81B1.18B19.50B71.07B

JD.com, Inc. Class A Technical Analysis

Technical Analysis Sentiment
Negative
Last Price124.50
Price Trends
50DMA
129.24
Negative
100DMA
127.50
Negative
200DMA
136.31
Negative
Market Momentum
MACD
-1.62
Positive
RSI
43.62
Neutral
STOCH
33.79
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:9618, the sentiment is Negative. The current price of 124.5 is below the 20-day moving average (MA) of 127.26, below the 50-day MA of 129.24, and below the 200-day MA of 136.31, indicating a bearish trend. The MACD of -1.62 indicates Positive momentum. The RSI at 43.62 is Neutral, neither overbought nor oversold. The STOCH value of 33.79 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:9618.

JD.com, Inc. Class A Risk Analysis

JD.com, Inc. Class A disclosed 111 risk factors in its most recent earnings report. JD.com, Inc. Class A reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

JD.com, Inc. Class A Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
$623.38B19.3517.12%17.67%33.74%
74
Outperform
HK$3.04T18.4615.15%1.20%5.08%127.82%
70
Outperform
HK$394.77B8.9517.17%3.15%14.18%32.25%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:9618
JD.com, Inc. Class A
124.50
-23.36
-15.80%
HK:3690
Meituan
103.30
-82.30
-44.34%
HK:9988
Alibaba Group Holding Ltd.
163.40
70.86
76.57%

JD.com, Inc. Class A Corporate Events

JD.com to Announce Q3 2025 Financial Results on November 13
Oct 30, 2025

JD.com, Inc. announced that its board of directors will meet on November 13, 2025, to approve the company’s unaudited financial results for the third quarter ending September 30, 2025. The results will be released after trading hours in Hong Kong and before the U.S. market opens. A conference call will be held to discuss the financial results, accessible to interested parties via pre-registration. This announcement is significant for stakeholders as it provides insights into the company’s financial performance and strategic direction.

The most recent analyst rating on (HK:9618) stock is a Buy with a HK$146.00 price target. To see the full list of analyst forecasts on JD.com, Inc. Class A stock, see the HK:9618 Stock Forecast page.

JD.com Launches Takeover Bid for CECONOMY AG
Sep 1, 2025

JD.com has announced a voluntary public takeover offer for CECONOMY AG, the parent company of European consumer electronics retailers MediaMarkt and Saturn. The offer, priced at EUR 4.60 per share, is subject to regulatory clearances and aims to strengthen JD.com’s position in the European market. The takeover will be financed through a combination of acquisition loans and JD.com’s cash reserves, with the acceptance period running from September 1 to November 10, 2025. This strategic move highlights JD.com’s efforts to expand its global footprint and enhance its influence in the consumer electronics sector.

The most recent analyst rating on (HK:9618) stock is a Buy with a HK$137.00 price target. To see the full list of analyst forecasts on JD.com, Inc. Class A stock, see the HK:9618 Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 01, 2025