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Satu Holdings Ltd. (HK:8392)
:8392
Hong Kong Market
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Satu Holdings Ltd. (8392) AI Stock Analysis

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HK:8392

Satu Holdings Ltd.

(8392)

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Neutral 50 (OpenAI - 5.2)
Rating:50Neutral
Price Target:
HK$0.04
▼(-12.00% Downside)
Action:Reiterated
Date:06/29/26
The score is driven primarily by mixed financial performance: a strong, low-leverage balance sheet and improved FY2026 profitability/cash flow are positives, but ongoing operating losses and volatile revenue limit confidence in the turnaround. Technical indicators are neutral-to-bearish (negative MACD, RSI ~42, and price below the 200-day average), while valuation is constrained by a negative P/E and no dividend yield data.
Positive Factors
Low leverage / strong balance sheet
The company’s debt-to-equity of ~0.06 provides durable financial flexibility, lowering refinancing and solvency risk. This strong balance sheet cushions operating volatility, supports working capital and selective reinvestment, and reduces the need for dilutive financing during a multi-quarter recovery.
Negative Factors
Operating losses persist
Despite a small net profit, the company still reports negative EBIT and EBITDA margins, indicating core operations are not consistently profitable. Persistent operating losses constrain scalable earnings power and mean any net income hinges on non-operating items or one-off improvements, raising execution risk.
Read all positive and negative factors
Positive Factors
Negative Factors
Low leverage / strong balance sheet
The company’s debt-to-equity of ~0.06 provides durable financial flexibility, lowering refinancing and solvency risk. This strong balance sheet cushions operating volatility, supports working capital and selective reinvestment, and reduces the need for dilutive financing during a multi-quarter recovery.
Read all positive factors

Satu Holdings Ltd. (8392) vs. iShares MSCI Hong Kong ETF (EWH)

Satu Holdings Ltd. Business Overview & Revenue Model

Company Description
Satu Holdings Limited, an investment holding company, engages in the designing, development, production, and trading of homeware products. It offers home decorations under the Satu Brown brand name; and home fragrance under the THIS IS FOR U brand...

Satu Holdings Ltd. Financial Statement Overview

Summary
Mixed fundamentals: profitability improved to a small net profit in FY2026 and gross margin rose (~28.7% in FY2024 to ~32.2% in FY2026), but operating performance remains weak with negative EBIT/EBITDA margins and volatile revenue (FY2026 down ~13.2% YoY). Balance sheet strength (very low leverage, debt-to-equity ~0.06) is a key support, while cash flow only recently turned positive and remains inconsistent.
Income Statement
42
Neutral
Balance Sheet
74
Positive
Cash Flow
48
Neutral
BreakdownMar 2025Mar 2024Mar 2023Mar 2022Mar 2021
Income Statement
Total Revenue54.88M51.07M45.72M61.23M125.77M
Gross Profit17.65M16.02M13.12M18.61M29.54M
EBITDA-561.00K-1.72M-6.69M-4.71M4.98M
Net Income453.00K-2.35M-7.76M-6.59M3.35M
Balance Sheet
Total Assets24.64M23.68M26.74M36.25M43.95M
Cash, Cash Equivalents and Short-Term Investments12.83M11.07M13.65M26.04M32.27M
Total Debt1.06M483.00K408.00K1.08M661.00K
Total Liabilities5.42M4.49M5.24M7.16M8.41M
Stockholders Equity19.22M19.20M21.50M29.09M35.54M
Cash Flow
Free Cash Flow986.00K-1.51M-12.51M-5.95M7.24M
Operating Cash Flow998.00K-1.36M-12.48M-5.53M7.27M
Investing Cash Flow-12.00K-855.00K645.00K19.00K10.56M
Financing Cash Flow-614.00K-449.00K-671.00K-716.00K-716.00K

Satu Holdings Ltd. Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.05
Price Trends
50DMA
0.04
Negative
100DMA
0.04
Negative
200DMA
0.04
Negative
Market Momentum
MACD
>-0.01
Negative
RSI
42.92
Neutral
STOCH
2.38
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:8392, the sentiment is Negative. The current price of 0.05 is above the 20-day moving average (MA) of 0.04, above the 50-day MA of 0.04, and above the 200-day MA of 0.04, indicating a neutral trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 42.92 is Neutral, neither overbought nor oversold. The STOCH value of 2.38 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:8392.

Satu Holdings Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
63
Neutral
HK$463.34M10.465.15%6.82%-8.88%-4.52%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
55
Neutral
HK$215.25M4.424.32%8.77%35.18%-56.12%
50
Neutral
HK$41.00M-130.00-1.25%7.45%
47
Neutral
HK$149.87M-3.97-5.41%25.37%23.15%60.71%
45
Neutral
HK$223.48M-0.29-164.30%0.68%-29.60%-51.87%
39
Underperform
HK$140.01M-1.3726.53%7.98%-59.38%-200.00%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:8392
Satu Holdings Ltd.
0.04
<0.01
5.41%
HK:1373
International Housewares Retail Co
0.66
-0.14
-17.60%
HK:0684
Allan International Holdings Limited
0.45
-0.14
-23.73%
HK:1198
Royale Home Holdings Limited
0.09
-0.14
-62.61%
HK:1418
Sinomax Group Ltd.
0.11
-0.11
-48.42%
HK:1575
Morris Home Holdings Limited
0.04
-0.02
-30.19%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jun 29, 2026