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King's Flair International (Holdings) Limited (HK:6822)
:6822
Hong Kong Market
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King's Flair International (Holdings) Limited (6822) AI Stock Analysis

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HK:6822

King's Flair International (Holdings) Limited

(6822)

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Neutral 45 (OpenAI - 5.2)
Rating:45Neutral
Price Target:
HK$0.37
▼(-9.51% Downside)
Action:Reiterated
Date:07/01/26
The score is mainly held back by weak financial performance in 2025 (large revenue decline, margin compression, and a swing to loss). Technicals also lean negative with the stock trading below major moving averages. Valuation is partially supported by a high dividend yield, but the negative P/E underscores current earnings weakness.
Positive Factors
Manageable Leverage
Moderate and relatively stable leverage limits balance-sheet stress compared with a highly indebted business. This preserves some capacity to absorb weaker trading conditions, although declining equity still reduces financial flexibility.
Negative Factors
Severe Revenue Decline
The sharp 2025 revenue contraction indicates meaningful deterioration in demand, customer orders, or product competitiveness. A decline of this scale weakens operating leverage and creates a material recovery burden over the next several reporting periods.
Read all positive and negative factors
Positive Factors
Negative Factors
Manageable Leverage
Moderate and relatively stable leverage limits balance-sheet stress compared with a highly indebted business. This preserves some capacity to absorb weaker trading conditions, although declining equity still reduces financial flexibility.
Read all positive factors

King's Flair International (Holdings) Limited (6822) vs. iShares MSCI Hong Kong ETF (EWH)

King's Flair International (Holdings) Limited Business Overview & Revenue Model

Company Description
King's Flair International (Holdings) Limited operates as an investment holding firm, primarily engaged in the global supply of kitchenware and household items across the United States, Europe, Asia, Canada, and other international markets. Its di...

King's Flair International (Holdings) Limited Financial Statement Overview

Summary
Overall financials are weak due to a sharp 2025 downturn: revenue fell 38.1% YoY, margins compressed materially (gross margin ~12.4% vs ~24.8% in 2024), and results swung from a small profit to a sizable loss. The balance sheet leverage is moderate (debt-to-equity ~0.24), and 2025 operating/free cash flow were positive, but cash generation has been inconsistent across recent years.
Income Statement
22
Negative
Balance Sheet
58
Neutral
Cash Flow
46
Neutral
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue464.60M833.91M691.14M925.66M1.30B
Gross Profit57.57M206.94M179.67M198.99M289.51M
EBITDA-62.71M47.35M18.37M54.79M144.12M
Net Income-108.91M21.84M-14.83M23.25M94.91M
Balance Sheet
Total Assets618.96M780.29M804.31M872.21M845.17M
Cash, Cash Equivalents and Short-Term Investments139.07M146.19M196.29M251.89M251.65M
Total Debt100.20M131.71M127.25M134.89M72.81M
Total Liabilities166.84M195.26M199.72M218.48M154.65M
Stockholders Equity424.58M573.72M567.41M604.70M628.43M
Cash Flow
Free Cash Flow26.23M-17.98M-7.43M26.28M65.01M
Operating Cash Flow27.25M3.04M10.64M66.09M77.26M
Investing Cash Flow32.35M8.23M-33.26M-24.75M-143.94M
Financing Cash Flow-49.83M-76.08M-1.14M-70.28M-89.77M

King's Flair International (Holdings) Limited Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.41
Price Trends
50DMA
0.40
Negative
100DMA
0.40
Negative
200DMA
0.40
Negative
Market Momentum
MACD
>-0.01
Positive
RSI
42.12
Neutral
STOCH
61.54
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:6822, the sentiment is Negative. The current price of 0.41 is above the 20-day moving average (MA) of 0.39, above the 50-day MA of 0.40, and above the 200-day MA of 0.40, indicating a bearish trend. The MACD of >-0.01 indicates Positive momentum. The RSI at 42.12 is Neutral, neither overbought nor oversold. The STOCH value of 61.54 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:6822.

King's Flair International (Holdings) Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
68
Neutral
HK$11.95B6.4113.03%7.96%-2.80%-12.13%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
61
Neutral
HK$413.59M122.790.51%4.79%-3.83%-93.40%
55
Neutral
HK$203.00M4.774.32%8.13%35.18%-56.12%
45
Neutral
HK$273.00M-3.40-19.17%10.26%-40.91%-256.21%
45
Neutral
HK$223.48M-0.29-164.30%0.68%-29.60%-51.87%
39
Underperform
HK$128.66M-1.3726.53%7.98%-59.38%-200.00%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:6822
King's Flair International (Holdings) Limited
0.39
-0.03
-8.33%
HK:1999
Man Wah Holdings
3.02
-1.51
-33.37%
HK:0229
Raymond Industrial Limited
0.84
-0.04
-5.01%
HK:1198
Royale Home Holdings Limited
0.09
-0.14
-62.61%
HK:1418
Sinomax Group Ltd.
0.12
-0.10
-44.09%
HK:1575
Morris Home Holdings Limited
0.04
-0.02
-37.29%

King's Flair International (Holdings) Limited Corporate Events

King’s Flair Flags Smaller Interim Loss on Cost Controls and Property Gains
Aug 14, 2026
King’s Flair International (Holdings) Limited has warned investors that it expects to post a loss of about HK$12.4 million for the six months ended 30 June 2026, a sharp improvement from the HK$40.9 million loss recorded a year earlier. The ...
King’s Flair Sets August Board Meeting to Review Interim Results and Potential Dividend
Jul 28, 2026
King’s Flair International (Holdings) Limited has scheduled a board meeting for 27 August 2026 at its Hong Kong head office to review and approve the unaudited consolidated interim results for the six months ended 30 June 2026. The board wil...
King’s Flair Calls EGM to Approve HK$92 Million Disposal of Golden Well Ventures
Jul 24, 2026
King’s Flair International (Holdings) Limited has called an extraordinary general meeting in Hong Kong on 25 August 2026, where shareholders will vote on approving a disposal agreement involving its indirect wholly owned subsidiary King&#821...
King’s Flair Delays Circular on Major Connected Disposal of Golden Well Ventures
Jun 29, 2026
King’s Flair International (Holdings) Limited has announced a delay in sending a shareholder circular related to the proposed disposal of Golden Well Ventures Limited, a transaction classified as both a major and connected transaction under ...
King’s Flair Clarifies Accounting Treatment on Major Property Disposal
Jun 8, 2026
King’s Flair International (Holdings) Limited has issued a clarification regarding its earlier announcement on the disposal of Golden Well Ventures Limited, a transaction categorized as a major and connected deal under Hong Kong listing rule...
King’s Flair Plans HK$92 Million Disposal of Golden Well Ventures to Controlling Shareholder Entity
Jun 5, 2026
King’s Flair International (Holdings) Limited has agreed to dispose of its entire interest in Golden Well Ventures Limited, including all shareholder loans, for cash consideration of HK$92 million. The transaction involves the sale by indire...
King’s Flair Shareholders Back All AGM Resolutions, Renewing Mandates and Governance Framework
May 27, 2026
Shareholders of King’s Flair International (Holdings) Limited have overwhelmingly approved all resolutions at the annual general meeting held on 27 May 2026, including the adoption of the audited financial statements for the year ended 31 De...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 01, 2026