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King's Flair International (Holdings) Limited (6822) AI Stock Analysis
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King's Flair International (Holdings) Limited
(HKEX:6822)
The score is held down primarily by weak financial performance, driven by the sharp 2025 revenue decline, margin compression, and a return to sizeable losses. Technicals are broadly neutral with only mild positive momentum, and valuation is balanced between a very high dividend yield and the risk implied by negative earnings.
King's Flair International (Holdings) Limited (6822) vs. iShares MSCI Hong Kong ETF (EWH)
- Market Cap
- HKD 259.00M
- Dividend Yield
- 10.81%
- Average Volume (3M)
- 73.12K
- Price to Earnings (P/E)
- -3.2
- Beta (1Y)
- 0.22
- Revenue Growth
- -40.91%
- EPS Growth
- -256.21%
- Country
- Hong Kong
- Employees
- 151
- Sector
- Consumer Cyclical
- Sector Strength
- 61
- Industry
- Furnishings, Fixtures & Appliances
King's Flair International (Holdings) Limited Business Overview & Revenue Model
Company Description
King's Flair International (Holdings) Limited operates as an investment holding firm, primarily engaged in the global supply of kitchenware and household items across the United States, Europe, Asia, Canada, and other international markets. Its diver...
King's Flair International (Holdings) Limited Financial Statement Overview
Summary
Financial performance is weak: the income statement deteriorated sharply with a steep 2025 revenue decline (down 38.1% YoY), significant margin compression (gross margin ~12.4% vs ~24.8% in 2024), and a swing to a sizable loss. The balance sheet is moderately levered (debt-to-equity ~0.24) but equity has declined and ROE turned sharply negative. Cash flow was positive in 2025 (positive operating and free cash flow) but has been inconsistent across recent years, keeping overall financial quality below average.
Income Statement
22NegativeBalance Sheet
58NeutralCash Flow
46Neutral| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 464.60M | 464.60M | 833.91M | 691.14M | 925.66M | 1.30B |
| Gross Profit | 70.82M | 57.57M | 206.94M | 179.67M | 198.99M | 289.51M |
| EBITDA | -63.75M | -62.71M | 58.98M | 18.37M | 54.79M | 144.12M |
| Net Income | -108.91M | -108.91M | 21.84M | -14.83M | 23.25M | 94.91M |
Balance Sheet | ||||||
| Total Assets | 618.96M | 618.96M | 780.29M | 804.31M | 872.21M | 845.17M |
| Cash, Cash Equivalents and Short-Term Investments | 139.07M | 139.07M | 146.19M | 196.29M | 251.89M | 251.65M |
| Total Debt | 100.20M | 100.20M | 131.71M | 127.25M | 134.89M | 72.81M |
| Total Liabilities | 166.84M | 166.84M | 195.26M | 199.72M | 218.48M | 154.65M |
| Stockholders Equity | 424.58M | 424.58M | 573.72M | 567.41M | 604.70M | 628.43M |
Cash Flow | ||||||
| Free Cash Flow | 26.23M | 26.23M | -17.98M | -7.43M | 26.28M | 65.01M |
| Operating Cash Flow | 27.25M | 27.25M | 3.04M | 10.64M | 66.09M | 77.26M |
| Investing Cash Flow | 32.35M | 32.35M | 8.23M | -33.26M | -24.75M | -143.94M |
| Financing Cash Flow | -49.83M | -49.83M | -76.08M | -1.14M | -70.28M | -89.77M |
King's Flair International (Holdings) Limited Technical Analysis
Price Trends
Market Momentum
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:6822, the sentiment is Negative. The current price of 0.37 is below the 20-day moving average (MA) of 0.38, below the 50-day MA of 0.39, and below the 200-day MA of 0.40, indicating a bearish trend. The MACD of -0.00 indicates Negative momentum. The RSI at 42.42 is Neutral, neither overbought nor oversold. The STOCH value of 55.56 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:6822.
King's Flair International (Holdings) Limited Peers Comparison
Overall Rating
HK:199965Neutral
HK:141855Neutral
HK:022951Neutral
HK:119846.9Neutral- HK:682245Neutral
HK:157541Neutral
Financial Indicators
| Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
| HK:1999 | 65Neutral | HKD 8.67B | 4.80 | 13.03% | 10.64% | -2.80% | -12.13% |
| Sector * | 61Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% |
| HK:1418 | 55Neutral | HKD 211.75M | 4.69 | 4.32% | 8.26% | 35.18% | -56.12% |
| HK:0229 | 51Neutral | HKD 355.94M | 104.84 | 0.51% | 5.63% | -3.83% | -93.40% |
| HK:1198 | 47Neutral | HKD 446.95M | -0.57 | -164.30% | ― | -29.60% | -51.87% |
| HK:6822 | 45Neutral | HKD 259.00M | -3.23 | -19.17% | 10.81% | -40.91% | -256.21% |
| HK:1575 | 41Neutral | HKD 185.43M | -1.80 | 26.53% | ― | -59.38% | -200.00% |
* Consumer Cyclical Sector Average
Performance Comparison
| Show on chart | Ticker | Company Name | Price | Change | % Change |
|---|---|---|---|---|---|
| HK:6822 | King's Flair International (Holdings) Limited | 0.37 | -0.04 | -9.76% | |
| HK:1999 | Man Wah Holdings | 2.25 | -2.34 | -50.98% | |
| HK:0229 | Raymond Industrial Limited | 0.71 | -0.20 | -21.72% | |
| HK:1198 | Royale Home Holdings Limited | 0.17 | 0.02 | 16.22% | |
| HK:1418 | Sinomax Group Ltd. | 0.12 | -0.10 | -45.00% | |
| HK:1575 | Morris Home Holdings Limited | 0.05 | 0.00 | 0.00% |
King's Flair International (Holdings) Limited Corporate Events
King’s Flair Narrows Interim Loss Despite Revenue Decline
King’s Flair International reported interim unaudited results for the six months ended 30 June 2026 showing revenue of HK$228.9 million, down 8.4% year-on-year, but gross profit rose 16.1% to HK$59.3 million as cost of sales fell. The group nar...
King’s Flair Wins Shareholder Approval for Disposal of Golden Well Ventures
Independent shareholders of King’s Flair International (Holdings) Limited have approved the company’s proposed disposal of Golden Well Ventures Limited at an extraordinary general meeting held on August 25, 2026. The transaction had been...
King’s Flair Flags Smaller Interim Loss on Cost Controls and Property Gains
King’s Flair International (Holdings) Limited has warned investors that it expects to post a loss of about HK$12.4 million for the six months ended 30 June 2026, a sharp improvement from the HK$40.9 million loss recorded a year earlier. The nar...
King’s Flair Sets August Board Meeting to Review Interim Results and Potential Dividend
King’s Flair International (Holdings) Limited has scheduled a board meeting for 27 August 2026 at its Hong Kong head office to review and approve the unaudited consolidated interim results for the six months ended 30 June 2026. The board will a...
King’s Flair Calls EGM to Approve HK$92 Million Disposal of Golden Well Ventures
King’s Flair International (Holdings) Limited has called an extraordinary general meeting in Hong Kong on 25 August 2026, where shareholders will vote on approving a disposal agreement involving its indirect wholly owned subsidiary King’s...
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.
Date of analysis: Oct 01, 2026