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Haier Smart Home Co., Ltd. Class H (6690) AI Stock Analysis

HK:6690

Haier Smart Home Co., Ltd. Class H

(HKEX:6690)

Select Model
Rating:65Neutral
Price Target:HKD 21.50â–²(7.77% Upside)
Action:downgraded
Date:10/31/26

The score is driven primarily by solid but cooling financial performance (negative TTM revenue growth, softer margins, higher leverage, and weaker free cash flow), partially offset by an attractive valuation (low P/E and high dividend yield). Technical indicators are neutral-to-bearish, with price below key moving averages and a negative MACD limiting near-term momentum support.

Positive Factors
Multi-brand international platformA broad brand portfolio lets Haier Smart Home serve mass-market and premium customers across regions, reducing reliance on one segment. International reach and differentiated positioning can support demand diversification and preserve channel relevance over the next several quarters.
Negative Factors
Negative TTM revenue growthThe shift from consistent revenue expansion through 2025 to negative TTM growth signals weaker demand or execution momentum. If sustained, slower top-line growth can limit operating leverage, reduce investment capacity, and make improvement in earnings more dependent on cost control.

Haier Smart Home Co., Ltd. Class H (6690) vs. iShares MSCI Hong Kong ETF (EWH)

-30%-20%-10%0%10%20%HK:6690-17.72%EWH+7.37%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
Market Cap
HKD 185.51B
Dividend Yield
6.62%
Average Volume (3M)
11.43M
Price to Earnings (P/E)
11.2
Beta (1Y)
0.60
Revenue Growth
-3.85%
EPS Growth
-13.53%
Country
Hong Kong
Employees
134,995
Sector
Consumer Cyclical
Sector Strength
61
Industry
Furnishings, Fixtures & Appliances

Haier Smart Home Co., Ltd. Class H Business Overview & Revenue Model

Company Description

Haier Smart Home Co., Ltd. is a leading global enterprise specializing in the design, production, and sale of intelligent home appliances, with operations spanning Asia, Europe, North America, Australia, Africa, and other international regions. The c...

How the Company Makes Money

Haier Smart Home primarily makes money by designing, manufacturing, and selling home appliances and connected home products to consumers through a mix of retail and distribution channels. Its core revenue stream is product sales across major applianc...

Haier Smart Home Co., Ltd. Class H Financial Statement Overview

Summary

Historically solid profitability and mid-teens ROE, but TTM shows weaker momentum: revenue growth turned negative, margins softened versus 2024–2025, leverage increased (debt-to-equity rising to ~0.63 TTM), and free cash flow deteriorated with weaker cash conversion (~0.51 FCF/net income).

Income Statement

74Positive

Balance Sheet

67Positive

Cash Flow

58Neutral
Financial statement breakdown
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue288.76B302.35B285.98B261.43B243.51B227.56B
Gross Profit76.87B80.61B79.49B81.28B76.29B71.07B
EBITDA23.71B28.24B33.07B29.45B24.42B21.46B
Net Income17.15B19.55B18.74B16.60B14.71B13.08B
Balance Sheet
Total Assets301.50B295.92B290.11B253.38B235.84B217.46B
Cash, Cash Equivalents and Short-Term Investments44.58B59.67B56.82B56.97B54.66B48.64B
Total Debt77.35B66.52B27.93B32.69B32.35B26.18B
Total Liabilities171.68B168.45B171.72B147.47B141.13B136.38B
Stockholders Equity123.00B118.75B111.37B103.51B93.42B79.81B
Cash Flow
Free Cash Flow10.24B17.33B16.47B15.36B11.95B15.76B
Operating Cash Flow19.99B25.95B26.54B25.26B20.15B23.13B
Investing Cash Flow-14.17B-17.25B-20.07B-17.09B-8.92B-8.07B
Financing Cash Flow-9.22B-17.21B-7.91B-7.84B-3.82B-15.64B

Haier Smart Home Co., Ltd. Class H Technical Analysis

Technical Analysis SentimentNeutral
Last Price19.95

Price Trends

50DMA20.40Negative
100DMA20.32Negative
200DMA21.40Negative

Market Momentum

MACD-0.32Positive
RSI51.89Neutral
STOCH38.32Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:6690, the sentiment is Neutral. The current price of 19.95 is above the 20-day moving average (MA) of 19.76, below the 50-day MA of 20.40, and below the 200-day MA of 21.40, indicating a neutral trend. The MACD of -0.32 indicates Positive momentum. The RSI at 51.89 is Neutral, neither overbought nor oversold. The STOCH value of 38.32 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for HK:6690.

Haier Smart Home Co., Ltd. Class H Peers Comparison

Overall Rating

UnderperformOutperform
Sector (61)

Financial Indicators

HK:6690 against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
HK:0300HK:030071OutperformHKD 785.08B13.0121.28%5.08%7.41%13.37%
HK:6690HK:669065NeutralHKD 208.69B11.1514.12%6.62%-3.85%-13.53%
HK:0921HK:092163NeutralHKD 33.84B14.4412.54%8.21%-6.29%-30.87%
HK:1373HK:137363NeutralHKD 449.19M10.065.15%8.35%-8.88%-4.52%
Sector *61Neutral$18.38B12.79-2.54%3.03%1.52%-15.83%
HK:1691HK:169147NeutralHKD 5.99B17.298.56%―0.39%―
HK:2222HK:222246NeutralHKD 294.22M-16.07-0.49%―4.73%76.27%

* Consumer Cyclical Sector Average

Performance Comparison

-20%0%20%HK:6690HK:0921HK:1373HK:1691HK:2222HK:0300Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
HK:6690 and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
HK:6690Haier Smart Home Co., Ltd. Class H19.95-3.97-16.61%
HK:0921Hisense Home Appliances Group Co Class H17.84-3.92-18.01%
HK:1373International Housewares Retail Co 0.64-0.09-12.05%
HK:1691JS Global Lifestyle Company Limited1.75-0.01-0.57%
HK:2222NVC International Holdings Ltd.0.58-0.14-19.44%
HK:0300Midea Group Co. Ltd. Class H96.6518.2923.34%

Haier Smart Home Co., Ltd. Class H Corporate Events

Haier Smart Home Q3 Profit Slides Amid Revenue Decline and Weaker Cash Flow

Oct 29, 2026

Haier Smart Home reported unaudited third-quarter 2026 results under Chinese accounting standards that align with IFRS, highlighting a period of revenue and profit pressure in its core home appliance operations. The board and senior management certif...

Haier Smart Home Sets Board Meeting to Approve Q3 2026 Results

Oct 15, 2026

Haier Smart Home Co., Ltd. has scheduled a board meeting for 29 October 2026 in Qingdao to review and approve its third-quarter results for the nine months ended 30 September 2026. The upcoming disclosure of quarterly performance will provide investo...

Haier Smart Home Launches Major Buy-Back of Frankfurt D-Shares

Sep 2, 2026

Haier Smart Home Co., Ltd. has approved a voluntary public share buy-back offer targeting up to 81,044,512 of its Frankfurt-listed D-shares, equivalent to about 30% of the 271,013,973 D-shares in issue. The offer price is set at EUR 1.87 per share, p...

Haier Smart Home’s First-Half 2026 Profit Declines Amid Stable Margins

Aug 27, 2026

Haier Smart Home reported interim unaudited results for the six months ended 30 June 2026 showing a modest decline in top-line performance. Revenue slipped 2.8% year-on-year to RMB152.1 billion, while gross profit edged down 1.3% to RMB40.7 billion,...

Haier Smart Home Sets Board Meeting to Approve 2026 Interim Results

Aug 14, 2026

Haier Smart Home Co., Ltd. has scheduled a meeting of its board of directors for 27 August 2026 in Qingdao to review and approve the interim financial results for the six months ended 30 June 2026. The board session will also address the publication...

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Oct 31, 2026