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Haier Smart Home Co., Ltd. Class H
(6690)
Select Model
Select Model
Rating:65Neutral
Price Target:
HK$21.50
▼(-0.28% Downside)
Action:Downgraded
Date:10/31/26
The score is driven primarily by solid but cooling financial performance (negative TTM revenue growth, softer margins, higher leverage, and weaker free cash flow), partially offset by an attractive valuation (low P/E and high dividend yield). Technical indicators are neutral-to-bearish, with price below key moving averages and a negative MACD limiting near-term momentum support.
Positive Factors
Multi-brand international platform
A broad brand portfolio lets Haier Smart Home serve mass-market and premium customers across regions, reducing reliance on one segment. International reach and differentiated positioning can support demand diversification and preserve channel relevance over the next several quarters.
Negative Factors
Negative TTM revenue growth
The shift from consistent revenue expansion through 2025 to negative TTM growth signals weaker demand or execution momentum. If sustained, slower top-line growth can limit operating leverage, reduce investment capacity, and make improvement in earnings more dependent on cost control.
Read all positive and negative factors
Positive Factors
Negative Factors
Multi-brand international platform
A broad brand portfolio lets Haier Smart Home serve mass-market and premium customers across regions, reducing reliance on one segment. International reach and differentiated positioning can support demand diversification and preserve channel relevance over the next several quarters.
Read all positive factors
Haier Smart Home Co., Ltd. Class H (6690) vs. iShares MSCI Hong Kong ETF (EWH)
Market Cap
HK$208.69B
Dividend Yield6.62%
Average Volume (3M)9.26M
Price to Earnings (P/E)11.2
Beta (1Y)0.60
Revenue Growth-3.85%
EPS Growth-13.53%
CountryHK
Employees134,995
SectorConsumer Cyclical
Sector Strength84
IndustryFurnishings, Fixtures & Appliances
Share Statistics
EPS (TTM)1.86
Shares Outstanding2,849,037,400
10 Day Avg. Volume11,707,967
30 Day Avg. Volume9,261,681
Financial Highlights & Ratios
PEG Ratio2.08
Price to Book (P/B)1.69
Price to Sales (P/S)0.67
P/FCF Ratio11.61
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
HK$25.39Price Target Upside17.75% Upside
Rating ConsensusStrong Buy
Number of Analyst Covering8
EPS Forecast (FY)2.34
Revenue Forecast (FY)HK$352.42B
Haier Smart Home Co., Ltd. Class H Business Overview & Revenue Model
Company Description
Haier Smart Home Co., Ltd. is a leading global enterprise specializing in the design, production, and sale of intelligent home appliances, with operations spanning Asia, Europe, North America, Australia, Africa, and other international regions. Th...
How the Company Makes Money
Haier Smart Home primarily makes money by designing, manufacturing, and selling home appliances and connected home products to consumers through a mix of retail and distribution channels. Its core revenue stream is product sales across major appli...
Haier Smart Home Co., Ltd. Class H Financial Statement Overview
Summary
Income Statement
74
Positive
Balance Sheet
67
Positive
Cash Flow
58
Neutral
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 288.76B | 302.35B | 285.98B | 261.43B | 243.51B | 227.56B |
| Gross Profit | 76.87B | 80.61B | 79.49B | 81.28B | 76.29B | 71.07B |
| EBITDA | 23.71B | 28.24B | 33.07B | 29.45B | 24.42B | 21.46B |
| Net Income | 17.15B | 19.55B | 18.74B | 16.60B | 14.71B | 13.08B |
Balance Sheet | ||||||
| Total Assets | 301.50B | 295.92B | 290.11B | 253.38B | 235.84B | 217.46B |
| Cash, Cash Equivalents and Short-Term Investments | 44.58B | 59.67B | 56.82B | 56.97B | 54.66B | 48.64B |
| Total Debt | 77.35B | 66.52B | 27.93B | 32.69B | 32.35B | 26.18B |
| Total Liabilities | 171.68B | 168.45B | 171.72B | 147.47B | 141.13B | 136.38B |
| Stockholders Equity | 123.00B | 118.75B | 111.37B | 103.51B | 93.42B | 79.81B |
Cash Flow | ||||||
| Free Cash Flow | 10.24B | 17.33B | 16.47B | 15.36B | 11.95B | 15.76B |
| Operating Cash Flow | 19.99B | 25.95B | 26.54B | 25.26B | 20.15B | 23.13B |
| Investing Cash Flow | -14.17B | -17.25B | -20.07B | -17.09B | -8.92B | -8.07B |
| Financing Cash Flow | -9.22B | -17.21B | -7.91B | -7.84B | -3.82B | -15.64B |
Haier Smart Home Co., Ltd. Class H Technical Analysis
Neutral
21.56
Price Trends
20.40
Negative
20.32
Negative
21.40
Negative
Market Momentum
-0.32
Positive
51.89
Neutral
38.32
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:6690, the sentiment is Neutral. The current price of 21.56 is above the 20-day moving average (MA) of 19.76, above the 50-day MA of 20.40, and above the 200-day MA of 21.40, indicating a neutral trend. The MACD of -0.32 indicates Positive momentum. The RSI at 51.89 is Neutral, neither overbought nor oversold. The STOCH value of 38.32 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for HK:6690.
Haier Smart Home Co., Ltd. Class H Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
71 Outperform | HK$785.08B | 13.04 | 21.28% | 5.08% | 7.41% | 13.37% | |
65 Neutral | HK$208.69B | 11.15 | 14.12% | 6.62% | -3.85% | -13.53% | |
63 Neutral | HK$449.19M | 10.06 | 5.15% | 8.35% | -8.88% | -4.52% | |
62 Neutral | HK$33.84B | 14.44 | 12.54% | 8.21% | -6.29% | -30.87% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
56 Neutral | HK$5.99B | 17.29 | 8.56% | 3.47% | 0.39% | ― | |
52 Neutral | HK$294.22M | -16.07 | -0.49% | 414.85% | 4.73% | 76.27% |
* Consumer Cyclical Sector Average
HK:6690
Haier Smart Home Co., Ltd. Class H
19.95
-3.97
-16.61%
HK:0921
Hisense Home Appliances Group Co
17.84
-3.92
-18.01%
HK:1373
International Housewares Retail Co
0.64
-0.09
-12.05%
HK:1691
JS Global Lifestyle Company Limited
1.75
-0.01
-0.57%
HK:2222
NVC International Holdings Ltd.
0.58
-0.14
-19.44%
HK:0300
Midea Group Co. Ltd. Class H
96.65
18.29
23.34%
Haier Smart Home Co., Ltd. Class H Corporate Events
Haier Smart Home Q3 Profit Slides Amid Revenue Decline and Weaker Cash Flow
Oct 29, 2026
Haier Smart Home reported unaudited third-quarter 2026 results under Chinese accounting standards that align with IFRS, highlighting a period of revenue and profit pressure in its core home appliance operations. The board and senior management cer...
Haier Smart Home Sets Board Meeting to Approve Q3 2026 Results
Oct 15, 2026
Haier Smart Home Co., Ltd. has scheduled a board meeting for 29 October 2026 in Qingdao to review and approve its third-quarter results for the nine months ended 30 September 2026. The upcoming disclosure of quarterly performance will provide inve...
Haier Smart Home Launches Major Buy-Back of Frankfurt D-Shares
Sep 2, 2026
Haier Smart Home Co., Ltd. has approved a voluntary public share buy-back offer targeting up to 81,044,512 of its Frankfurt-listed D-shares, equivalent to about 30% of the 271,013,973 D-shares in issue. The offer price is set at EUR 1.87 per share...
Haier Smart Home’s First-Half 2026 Profit Declines Amid Stable Margins
Aug 27, 2026
Haier Smart Home reported interim unaudited results for the six months ended 30 June 2026 showing a modest decline in top-line performance. Revenue slipped 2.8% year-on-year to RMB152.1 billion, while gross profit edged down 1.3% to RMB40.7 billio...
Haier Smart Home Sets Board Meeting to Approve 2026 Interim Results
Aug 14, 2026
Haier Smart Home Co., Ltd. has scheduled a meeting of its board of directors for 27 August 2026 in Qingdao to review and approve the interim financial results for the six months ended 30 June 2026. The board session will also address the publicati...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.