Marketingforce Management Ltd (2556) AI Stock Analysis

• Market Cap: N/A
• Dividend Yield: N/A
• Average Volume (3M): 1.80M
• Price to Earnings (P/E): ―
• Beta (1Y): 0.80
• Revenue Growth: N/A
• EPS Growth: N/A
• Country: HK
• Employees: 1,563
• Sector: Technology
• Sector Strength: 88
• Industry: Software - Application
• EPS (TTM): -0.26
• Shares Outstanding: 256,269,900
• 10 Day Avg. Volume: 1,402,387
• 30 Day Avg. Volume: 1,798,730
• PEG Ratio: -0.07
• Price to Book (P/B): 31.08
• Price to Sales (P/S): 13.12
• P/FCF Ratio: 159.86
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: HK$90.00
• Price Target Upside: 119.94% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 1

• Rating: 40 Underperform
• Price Target: HK$40.00 ▼(-2.25% Downside)

The overall stock score is primarily influenced by the company's financial performance and technical analysis. Despite revenue growth, the company faces significant profitability and leverage challenges. The technical indicators suggest a bearish trend, and the valuation metrics are unattractive due to negative earnings and lack of dividends.

Marketingforce Management Ltd Business Overview & Revenue Model

Company Description

Marketingforce Management Ltd (2556) is a dynamic marketing consultancy that specializes in providing comprehensive marketing solutions to businesses across various sectors, including technology, retail, and healthcare. The company offers a range of services such as digital marketing strategy, brand management, market research, and customer engagement solutions. With a focus on leveraging data analytics and innovative marketing techniques, Marketingforce Management Ltd aims to help clients enhance their market presence and drive sales growth.

How the Company Makes Money

Marketingforce Management Ltd generates revenue primarily through its consulting services and digital marketing solutions. The company charges clients a fee for strategic marketing consultations, project-based services, and ongoing retainer agreements. Key revenue streams include customized marketing campaigns, data analytics services, and brand management projects. Additionally, the company may form strategic partnerships with technology providers and advertising platforms, enabling it to offer integrated solutions and expand its service offerings, thus contributing to its earnings.

Marketingforce Management Ltd Financial Statement Overview

Summary

Marketingforce Management Ltd shows promising revenue growth but struggles with profitability and high leverage. Positive cash flow developments are encouraging, yet the company needs to address its debt levels and improve profitability to ensure long-term financial health.

Income Statement

Marketingforce Management Ltd has shown revenue growth from $877.2M in 2021 to $1.56B in 2024, indicating a positive growth trajectory. However, the company has consistently reported negative net income, with a net loss of $876.67M in 2024. Gross profit margin improved from 54.4% in 2021 to 53.0% in 2024, but the negative EBIT and EBITDA margins highlight ongoing profitability challenges.

Balance Sheet

The company's debt-to-equity ratio is concerning due to negative stockholders' equity in previous years, although it turned positive in 2024. Total debt increased significantly, and the equity ratio improved to 21.6% in 2024. The balance sheet reflects high leverage and potential financial instability.

Cash Flow

Operating cash flow turned positive in 2024 at $138.06M, a significant improvement from negative cash flows in previous years. Free cash flow also improved, indicating better cash management. However, the free cash flow to net income ratio remains negative due to persistent net losses.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	1.75B	1.56B	1.23B	1.14B	877.23M
Gross Profit	883.68M	825.79M	706.18M	560.04M	477.81M
EBITDA	35.07M	-30.46M	-35.38M	-138.14M	-127.45M
Net Income	-19.11M	-876.67M	-169.48M	-216.46M	-272.59M
Balance Sheet
Total Assets	4.74B	3.05B	2.30B	2.08B	1.81B
Cash, Cash Equivalents and Short-Term Investments	1.84B	981.44M	189.62M	211.64M	215.66M
Total Debt	1.62B	1.11B	1.99B	620.83M	676.96M
Total Liabilities	2.88B	2.39B	3.26B	2.86B	2.29B
Stockholders Equity	1.81B	658.09M	-960.70M	-779.89M	-482.69M
Cash Flow
Free Cash Flow	-606.59M	127.93M	-138.12M	25.07M	-539.82M
Operating Cash Flow	-596.62M	138.06M	-121.50M	64.81M	-469.80M
Investing Cash Flow	-696.29M	-142.52M	-66.10M	-39.58M	-70.02M
Financing Cash Flow	1.83B	655.43M	121.92M	-40.08M	679.23M

Marketingforce Management Ltd Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 40.92
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:2556, the sentiment is Negative. The current price of 40.92 is below the 20-day moving average (MA) of 45.38, below the 50-day MA of 51.59, and below the 200-day MA of 52.82, indicating a bearish trend. The MACD of -2.69 indicates Negative momentum. The RSI at 38.91 is Neutral, neither overbought nor oversold. The STOCH value of 51.72 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:2556.

Marketingforce Management Ltd Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
Sector *	―	$37.18B	12.37	-10.20%	1.83%	8.50%	-7.62%
8131	―	HK$73.72M	―	-523.99%	―	78.40%	72.37%
8100	―	HK$102.22M	-21.90	-2.72%	0.89%	-13.40%	76.97%
8290	―	HK$50.00M	―	-2.07%	―	-6.88%	-100.00%
8060	―	HK$32.31M	―	-4.12%	―	11.42%	-63.93%
8036	―	HK$38.00M	―	-0.42%	―	-14.25%	77.78%
2556	―	―	―	-1.66%	―	―	―

Marketingforce Management Ltd Corporate Events

Marketingforce Management Ltd Announces Key Board and Management Changes

Marketingforce Management Ltd, a company incorporated in the Cayman Islands, has announced significant changes in its board and management structure effective September 8, 2025. Mr. Zhao Guoshuai has been appointed as an executive Director, Co-Chairman of the Board, and global executive president, bringing over 18 years of experience in IT and digital transformation. Ms. Li Yingjie has been appointed as an independent non-executive Director and will chair the Remuneration Committee, among other roles. These changes reflect the company’s strategic direction towards enhancing its leadership team and potentially impacting its market positioning.

The most recent analyst rating on (HK:2556) stock is a Hold with a HK$56.00 price target. To see the full list of analyst forecasts on Marketingforce Management Ltd stock, see the HK:2556 Stock Forecast page.

Marketingforce Management Ltd Reports Strong Interim Results

Marketingforce Management Ltd reported a significant financial turnaround for the six months ending June 30, 2025, with a 25.5% increase in revenue and a profit of RMB 35.82 million compared to a loss in the previous year. This performance highlights the company’s improved operational efficiency and market positioning, suggesting a positive outlook for stakeholders.

The most recent analyst rating on (HK:2556) stock is a Hold with a HK$61.00 price target. To see the full list of analyst forecasts on Marketingforce Management Ltd stock, see the HK:2556 Stock Forecast page.

Marketingforce Management Ltd Schedules Board Meeting for Interim Results

Marketingforce Management Ltd has announced a board meeting scheduled for August 22, 2025, to discuss and approve the interim financial results for the first half of the year and to consider the recommendation of an interim dividend. This announcement could impact the company’s financial strategy and shareholder returns.

Marketingforce Management Ltd Forecasts Profitable Turnaround in 2025

Marketingforce Management Ltd has announced a significant turnaround in its financial performance for the first half of 2025, expecting a net profit between RMB31.8 million and RMB41.0 million, compared to a net loss of RMB820.2 million in the same period last year. This improvement is attributed to the absence of listing expenses, increased demand in the AI market boosting revenue, and enhanced operational efficiency through internal AI tool application, leading to reduced expenses.