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Marketingforce Management Ltd
(2556)
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Rating:56Neutral
Price Target:
HK$62.00
▲(10.81% Upside)
Action:Reiterated
Date:09/06/26
The score is primarily held back by mixed financial performance—especially the sharp swing to deeply negative operating/free cash flow and higher debt despite the return to profit. Strong technical momentum supports the score, but the stock appears extended (overbought signals) and valuation is high (P/E 58.35) with no dividend yield provided.
Positive Factors
Strong revenue growth
Revenue growth of 57.1% demonstrates strong recent expansion and improving market reach. If sustained, this scale can support greater operating leverage, fund product investment, and strengthen the company’s competitive position over the next several quarters.
Negative Factors
Severe cash-flow deficit
Deeply negative operating and free cash flow indicate that recent accounting profit has not translated into cash generation. Continued cash burn could increase reliance on external funding, constrain investment choices, and weaken financial resilience over the next several quarters.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong revenue growth
Revenue growth of 57.1% demonstrates strong recent expansion and improving market reach. If sustained, this scale can support greater operating leverage, fund product investment, and strengthen the company’s competitive position over the next several quarters.
Read all positive factors
Marketingforce Management Ltd (2556) vs. iShares MSCI Hong Kong ETF (EWH)
Market Cap
HK$16.16B
Dividend YieldN/A
Average Volume (3M)9.60M
Price to Earnings (P/E)49.2
Beta (1Y)1.27
Revenue Growth128.22%
EPS GrowthN/A
CountryHK
Employees1,893
SectorTechnology
Sector Strength88
IndustrySoftware - Application
Share Statistics
EPS (TTM)0.99
Shares Outstanding268,603,300
10 Day Avg. Volume7,989,781
30 Day Avg. Volume9,595,190
Financial Highlights & Ratios
PEG Ratio-0.85
Price to Book (P/B)4.27
Price to Sales (P/S)2.90
P/FCF Ratio-11.23
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
HK$77.57Price Target Upside38.64% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering2
EPS Forecast (FY)1.43
Revenue Forecast (FY)HK$4.33B
Marketingforce Management Ltd Business Overview & Revenue Model
Company Description
Marketingforce Management Ltd, a company established in Shanghai, China in 2009, delivers Software-as-a-Service (SaaS) solutions within the Chinese market. Its key offerings include T Cloud, a marketing SaaS product engineered to address diverse i...
Marketingforce Management Ltd Financial Statement Overview
Summary
Income Statement
62
Positive
Balance Sheet
50
Neutral
Cash Flow
34
Negative
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 3.79B | 2.75B | 1.56B | 1.23B | 1.14B | 877.23M |
| Gross Profit | 1.59B | 1.15B | 825.79M | 706.18M | 560.04M | 477.81M |
| EBITDA | 285.45M | 120.48M | -30.46M | -35.38M | -138.14M | -127.45M |
| Net Income | 253.75M | 86.64M | -876.67M | -169.48M | -216.46M | -272.59M |
Balance Sheet | ||||||
| Total Assets | 6.45B | 5.23B | 3.05B | 2.30B | 2.08B | 1.81B |
| Cash, Cash Equivalents and Short-Term Investments | 3.32B | 2.19B | 981.44M | 189.62M | 211.64M | 215.66M |
| Total Debt | 2.23B | 1.90B | 1.11B | 1.99B | 620.83M | 676.96M |
| Total Liabilities | 3.97B | 3.32B | 2.39B | 3.26B | 2.86B | 2.29B |
| Stockholders Equity | 2.44B | 1.86B | 658.09M | -960.70M | -779.89M | -482.69M |
Cash Flow | ||||||
| Free Cash Flow | 66.74M | -709.07M | 127.93M | -138.12M | 25.07M | -539.82M |
| Operating Cash Flow | 76.92M | -697.78M | 138.06M | -121.50M | 64.81M | -469.80M |
| Investing Cash Flow | 49.77M | -666.15M | -142.52M | -66.10M | -39.58M | -70.02M |
| Financing Cash Flow | 242.30M | 1.84B | 655.43M | 121.92M | -40.08M | 679.23M |
Marketingforce Management Ltd Technical Analysis
Positive
55.95
Price Trends
46.09
Positive
41.64
Positive
39.44
Positive
Market Momentum
4.39
Positive
54.29
Neutral
42.85
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:2556, the sentiment is Positive. The current price of 55.95 is above the 20-day moving average (MA) of 55.70, above the 50-day MA of 46.09, and above the 200-day MA of 39.44, indicating a bullish trend. The MACD of 4.39 indicates Positive momentum. The RSI at 54.29 is Neutral, neither overbought nor oversold. The STOCH value of 42.85 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HK:2556.
Marketingforce Management Ltd Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
62 Neutral | HK$1.69B | 22.50 | 13.67% | ― | 8.65% | ― | |
61 Neutral | $37.18B | 12.37 | -10.20% | 1.83% | 8.50% | -7.62% | |
60 Neutral | HK$27.55B | 92.74 | 3.02% | 0.10% | 16.98% | ― | |
57 Neutral | HK$3.66B | 18.38 | 22.34% | ― | 19.34% | ― | |
56 Neutral | HK$16.16B | 49.19 | 11.79% | ― | 128.22% | ― | |
54 Neutral | HK$3.71B | -16.65 | -2.55% | 1.39% | -2.82% | -152.77% | |
43 Neutral | HK$3.57B | -8.06 | -13.18% | ― | 40.17% | 76.39% |
* Technology Sector Average
HK:2556
Marketingforce Management Ltd
56.90
1.90
3.45%
HK:8083
China Youzan
1.23
-1.90
-60.74%
HK:0268
Kingdee International Software Group Co
7.52
-9.35
-55.42%
HK:2013
Weimob
0.84
-1.60
-65.64%
HK:1675
AsiaInfo Technologies Limited
3.89
-7.12
-64.68%
HK:2586
Dmall Inc.
3.99
-5.79
-59.21%
Marketingforce Management Ltd Corporate Events
Marketingforce Profit Soars as Revenue More Than Doubles in First Half 2026
Aug 13, 2026
Marketingforce Management Ltd reported a sharp acceleration in growth for the six months to 30 June 2026, with revenue more than doubling year-on-year to RMB1.96 billion and gross profit rising 96.5% to RMB885.9 million. The company’s profit...
Marketingforce Management Sets Board Meeting to Approve Interim Results and Consider Dividend
Jul 30, 2026
Marketingforce Management Ltd, incorporated in the Cayman Islands and listed on the Hong Kong Stock Exchange under stock code 2556, operates through various subsidiaries and is governed by a board that includes executive and independent non-execut...
Marketingforce Flags Surge in AI Revenue and Profits for First Half 2026
Jul 15, 2026
Marketingforce Management Ltd has issued a profit alert indicating a sharp expansion in its AI-driven operations for the six months ended June 30, 2026, with projected revenue doubling year on year to between RMB1,858 million and RMB2,054 million ...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.