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CSMall Group Limited (HK:1815)
:1815
Hong Kong Market

CSMall Group Limited (1815) AI Stock Analysis

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HK

CSMall Group Limited

(1815)

Rating:49Neutral
Price Target:
HK$2.00
▲(11.11%Upside)
The primary factor affecting the score is the company's financial performance, marked by declining revenues and cash flow issues. While technical indicators show some short-term positive signals, the lack of profitability and valuation concerns significantly weigh down the overall score.

CSMall Group Limited (1815) vs. iShares MSCI Hong Kong ETF (EWH)

CSMall Group Limited Business Overview & Revenue Model

Company DescriptionCSMall Group Limited, an investment holding company, engages in the design and sale of gold, silver, colored gemstones, gem-set, and other jewelry products in the People's Republic of China. It offers gold bars, silver bars, and silverware; processes and wholesales precious metal products; operates self-owned stores; develops software; develops properties; and plans cultural events. The company sells its jewelry products through online sales channels; offline retail and service network; and third-party offline points of sale. As of December 31, 2021, it had 38 CSmall Shops located in 13 provinces and municipalities comprising 1 self-operated CSmall Shops and 37 franchised CSmall Shops, as well as 15 television and video shopping channels. CSMall Group Limited was founded in 2013 and is headquartered in Shenzhen, the People's Republic of China.
How the Company Makes MoneyCSMall Group Limited generates revenue primarily through the sale of jewelry and luxury items via both online and offline channels. The company operates e-commerce platforms where it sells directly to consumers, offering a wide range of jewelry products. Additionally, it has a network of physical retail stores that provide an in-person shopping experience. The wholesale segment further contributes to its revenue by supplying jewelry products to other retailers. Strategic partnerships with suppliers and brand collaborations enhance its product offerings and market reach, supporting its sales growth.

CSMall Group Limited Financial Statement Overview

Summary
CSMall Group Limited faces challenges with declining revenues and profitability issues. Despite a strong equity position, liquidity concerns due to negative cash flows highlight the need for improved cash generation and revenue growth.
Income Statement
45
Neutral
CSMall Group Limited's revenue has been declining significantly over the past few years, with a sharp drop from 2020 to 2024. The gross profit margin in 2024 was approximately 30.7%, which is a positive sign, but the company has struggled with negative net income, indicating challenges in managing operational costs. The EBIT and EBITDA margins have shown improvement in 2024 compared to the previous year, yet they remain relatively low for the luxury goods sector.
Balance Sheet
65
Positive
The company maintains a strong equity position with a debt-to-equity ratio of 0.08 in 2024, reflecting low leverage. The equity ratio is high at 83.1%, indicating financial stability. However, the company's total assets have decreased slightly over the years, and stockholders' equity has also seen a decline, which could pose risks if this trend continues.
Cash Flow
35
Negative
CSMall Group Limited's cash flow situation is concerning, with a zero operating cash flow in 2024 and a negative free cash flow trend from previous years. The absence of operating and free cash flows suggests challenges in generating cash from core operations, which may affect liquidity and ability to invest in growth opportunities.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue157.57M500.53M1.79B364.19M347.77M
Gross Profit48.41M37.43M52.38M63.11M88.28M
EBITDA11.03M-32.39M-19.46M12.81M-16.97M
Net Income-23.19M-35.00M-25.60M71.00K-35.60M
Balance Sheet
Total Assets1.58B1.59B1.63B1.51B1.58B
Cash, Cash Equivalents and Short-Term Investments429.29M419.51M475.21M312.65M652.83M
Total Debt106.78M99.97M89.84M9.31M20.09M
Total Liabilities291.23M259.25M256.31M108.24M182.26M
Stockholders Equity1.31B1.34B1.37B1.40B1.40B
Cash Flow
Free Cash Flow29.05M-57.94M73.60M-350.44M56.16M
Operating Cash Flow30.29M-56.50M74.35M-319.56M57.16M
Investing Cash Flow-21.96M-4.83M1.67M-5.17M229.17M
Financing Cash Flow1.92M5.62M86.54M-15.44M-26.79M

CSMall Group Limited Technical Analysis

Technical Analysis Sentiment
Negative
Last Price1.80
Price Trends
50DMA
1.93
Negative
100DMA
1.41
Positive
200DMA
0.82
Positive
Market Momentum
MACD
-0.05
Positive
RSI
41.39
Neutral
STOCH
25.64
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:1815, the sentiment is Negative. The current price of 1.8 is below the 20-day moving average (MA) of 2.34, below the 50-day MA of 1.93, and above the 200-day MA of 0.82, indicating a neutral trend. The MACD of -0.05 indicates Positive momentum. The RSI at 41.39 is Neutral, neither overbought nor oversold. The STOCH value of 25.64 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:1815.

CSMall Group Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (75)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
75
Outperform
€46.91B42.7213.92%6.95%18.39%17.85%
49
Neutral
HK$2.09B0.28%-69.05%34.94%
$268.88M65.56-6.53%
$733.33M6.426.25%9.39%
$489.95M12.244.99%0.96%
$67.89M-14.00%
$213.57M9.6611.32%0.79%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:1815
CSMall Group Limited
1.80
1.54
592.31%
CEBTF
Citychamp Watch & Jewellery Group
0.02
-0.10
-83.33%
CHOWF
Chow Sang Sang Holdings International
0.98
0.12
13.95%
EPRJF
Emperor Watch & Jewellery
0.06
0.04
200.00%
MNNGF
Affluent Partners Holdings
0.08
<0.01
14.29%
ORWHF
Oriental Watch Holdings
0.51
0.12
30.77%

CSMall Group Limited Corporate Events

China Silver and Mount Everest Gold Announce Joint Acquisition
Jun 17, 2025

China Silver Group Limited and Mount Everest Gold Group Company Limited have announced a joint acquisition of a 55% equity interest in a target company, with China Silver acquiring 20% and Mount Everest Gold acquiring 35%. This acquisition will result in the target company becoming an indirect non-wholly-owned subsidiary of China Silver, consolidating its financial results into China Silver’s accounts, while Mount Everest Gold will account for it as an associate. The transaction is considered a connected transaction due to relationships between the involved parties and is subject to reporting and announcement requirements under the Hong Kong Listing Rules.

Mount Everest Gold Group Approves Key Resolutions at AGM
May 19, 2025

Mount Everest Gold Group Company Limited, listed on the Hong Kong Stock Exchange, successfully passed all proposed resolutions during its annual general meeting held on May 19, 2025. The resolutions included the approval of the audited financial statements for the year ending December 31, 2024, the re-election of directors, and the re-appointment of the auditor. Additionally, mandates were granted to the board for issuing new shares and repurchasing existing ones, indicating a strategic move to enhance operational flexibility and shareholder value.

Mount Everest Gold Group Unveils New Name and Promising Gold Discoveries
Apr 23, 2025

Mount Everest Gold Group Company Limited has officially changed its name from CSMall Group Limited, reflecting a strategic shift in its business focus. The company has identified significant gold mineralized zones in the Lhoka Exploration Area, with an inferred ore volume of approximately 2,100,000 tonnes and an estimated 5,800 kilograms of gold, indicating potential for a large-scale gold mining operation.

CSMall Group Limited Announces 2025 AGM Agenda
Apr 22, 2025

CSMall Group Limited has announced its upcoming Annual General Meeting (AGM) scheduled for May 19, 2025, in Hong Kong. Key agenda items include the approval of the 2024 financial statements, re-election of directors, re-appointment of the auditor, and resolutions to authorize the board to manage share allotments and treasury shares. This AGM is significant for stakeholders as it addresses leadership continuity and financial oversight, potentially impacting the company’s strategic direction and market operations.

CSMall Group Limited Grants Share Options to Employees
Mar 31, 2025

CSMall Group Limited announced the grant of 123,780,000 share options to 11 eligible employees under its Share Option Scheme. This move is aimed at incentivizing employees and aligning their interests with the company’s growth objectives, with options exercisable over a ten-year period and subject to performance targets.

CSMall Group Receives Approval for Lhoka Mine Exploration Plan
Mar 28, 2025

CSMall Group Limited, alongside China Silver Group Limited, announced the approval of a detailed exploration implementation plan for the Lhoka Exploration Area by the Tibet Review Centre. This approval allows Tibet Longtianyong to conduct detailed exploration of the polymetallic mine for the next five years, although the success of these explorations remains uncertain. The companies caution shareholders and potential investors about the uncertainties and potential capital expenditure involved in the exploration activities.

CSMall Group Limited Reports Revenue Decline Amid Strategic Shift to Silver Products
Mar 27, 2025

CSMall Group Limited reported a significant decrease in revenue for 2024, primarily due to reduced sales of gold products as high international gold prices deterred customers. The company strategically shifted focus to silver products, which improved profitability but resulted in an overall revenue decline. The Group also experienced a reduction in net loss, attributed to increased profitability in the New Jewellery Retail segment and a significant impairment loss in the discontinued Fresh Food Retail segment.

CSMall Group Limited Secures Unanimous Shareholder Approval for Key Resolutions
Mar 27, 2025

CSMall Group Limited announced the successful passing of all proposed resolutions at its Extraordinary General Meeting held on March 27, 2025. The resolutions included a special resolution to change the company’s name and ordinary resolutions to adopt a share option scheme and a scheme mandate limit, all of which received unanimous approval from shareholders. This unanimous support reflects strong shareholder confidence and could potentially enhance the company’s strategic positioning and operational flexibility.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jun 25, 2025