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Wisdom Sports Group (1661) AI Stock Analysis

HK:1661

Wisdom Sports Group

(HKEX:1661)

Select Model
Rating:38Underperform
Price Target:HKD 1.50â–²(4.53% Upside)
Action:reiterated
Date:10/27/26

Weak financial performance from persistent losses and cash burn is the primary driver, followed by unattractive valuation and bearish technical momentum.

Positive Factors
Sharp Revenue ReboundThe sharp 2025 revenue rebound indicates improved top-line traction compared with prior years. If retained, stronger demand can provide a broader base for operating leverage, support reinvestment, and improve the company’s ability to move toward sustainable profitability over the next several quarters.
Negative Factors
Unprofitable OperationsPersistent losses and negative operating margins indicate that the current business model is not yet converting revenue into sustainable earnings. This limits internal funding capacity, weakens resilience if growth slows, and leaves future improvement dependent on materially better operating economics.

Wisdom Sports Group (1661) vs. iShares MSCI Hong Kong ETF (EWH)

-50%0%50%100%150%200%250%300%HK:1661+72.89%EWH+8.05%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
Market Cap
HKD 273.07M
Dividend Yield
―
Average Volume (3M)
583.13K
Price to Earnings (P/E)
-19.0
Beta (1Y)
0.88
Revenue Growth
781.50%
EPS Growth
84.03%
Country
Hong Kong
Employees
24
Sector
Communication Services
Sector Strength
60
Industry
Advertising Agencies

Wisdom Sports Group Business Overview & Revenue Model

Company Description

Wisdom Sports Group, an investment holding entity primarily active in the People's Republic of China, specializes in the management and promotion of various sporting events. Its business activities are segmented into two main divisions: Event Operati...

How the Company Makes Money

null

Wisdom Sports Group Financial Statement Overview

Summary

Revenue growth from $78M to $218M is positive, but consistent net losses, negative cash flows, and declining equity highlight ongoing profitability and liquidity challenges.

Income Statement

35Negative

Balance Sheet

45Neutral

Cash Flow

20Very Negative
Financial statement breakdown
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue627.46M223.49M78.07M32.24M4.98M12.17M
Gross Profit27.67M22.53M10.14M-840.00K3.50M-212.00K
EBITDA-5.82M-35.06M-44.11M-68.42M-12.68M-41.78M
Net Income-11.86M-32.74M-52.58M-87.18M-75.48M-47.85M
Balance Sheet
Total Assets653.72M367.67M411.40M412.36M499.15M586.60M
Cash, Cash Equivalents and Short-Term Investments268.29M155.55M252.64M180.48M185.54M229.90M
Total Debt1.37M5.15M7.68M6.61M00
Total Liabilities360.16M71.95M59.93M43.76M38.38M52.26M
Stockholders Equity293.57M295.73M352.18M369.27M461.45M534.99M
Cash Flow
Free Cash Flow148.63M-108.99M-44.90M-40.93M24.58M25.80M
Operating Cash Flow148.68M-108.94M-43.92M-40.05M24.59M26.95M
Investing Cash Flow-43.67M17.31M79.51M-55.89M19.94M-32.95M
Financing Cash Flow-921.94K4.02M38.64M6.37M0-331.00K

Wisdom Sports Group Technical Analysis

Technical Analysis SentimentNegative
Last Price1.44

Price Trends

50DMA1.92Negative
100DMA1.86Negative
200DMA1.79Negative

Market Momentum

MACD-0.11Positive
RSI26.35Positive
STOCH27.17Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:1661, the sentiment is Negative. The current price of 1.44 is below the 20-day moving average (MA) of 1.69, below the 50-day MA of 1.92, and below the 200-day MA of 1.79, indicating a bearish trend. The MACD of -0.11 indicates Positive momentum. The RSI at 26.35 is Positive, neither overbought nor oversold. The STOCH value of 27.17 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:1661.

Wisdom Sports Group Peers Comparison

Overall Rating

UnderperformOutperform
Sector (60)

Financial Indicators

HK:1661 against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
HK:0752HK:075272OutperformHKD 2.57B5.9116.67%9.45%3.40%12.68%
HK:1896HK:189663NeutralHKD 4.00B9.423.92%6.45%-6.86%379.60%
Sector *60Neutral$48.67B4.58-11.27%4.14%2.83%-41.78%
HK:2309HK:230955NeutralHKD 2.32B21.7018.47%―-63.78%29.81%
HK:0511HK:051152NeutralHKD 798.50M8.554.06%―-8.97%―
HK:0082HK:008245NeutralHKD 357.56M-12.15-4.20%―-13.27%-38.30%
HK:1661HK:166138UnderperformHKD 273.07M-19.03-4.03%―781.50%84.03%

* Communication Services Sector Average

Performance Comparison

0%100%200%300%HK:1661HK:0752HK:0082HK:1896HK:2309HK:0511Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
HK:1661 and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
HK:1661Wisdom Sports Group1.440.6581.65%
HK:0752Pico Far East Holdings 2.01-0.48-19.21%
HK:0082Crazy Sports Group Limited0.08-0.00-4.82%
HK:1896Maoyan Entertainment3.41-3.29-49.07%
HK:2309Birmingham Sports Holdings Limited2.520.5427.02%
HK:0511Television Broadcasts Limited1.71-1.62-48.65%

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Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Oct 27, 2026