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China Literature (0772) Stock Price & Analysis
0772 Stock Chart & Stats
- Day’s Range
- HKD 21.30 - HKD 24.88
- 52-Week Range
- HKD 18.00 - HKD 45.34
- Previous Close
- HKD 21.36
- Volume
- N/A
- Average Volume (3M)
- 7.74M
- Market Cap
- HKD 21.55B
- Enterprise Value
- HKD 10.38B
- Total Cash (Recent Filing)
- HKD 7.65B
- Total Debt (Recent Filing)
- HKD 156.51M
- Price to Earnings (P/E)
- ―
- Beta
- 1.25
- Next Earnings
- Mar 23, 2027 (Est.)
- EPS Estimate
- 0.58
- Next Dividend Ex-Date
- N/A
- Dividend Yield
- N/A
Bulls Say, Bears Say
Bulls Say
Low Leverage
Very low leverage gives China Literature substantial financial flexibility and keeps solvency risk low even while earnings are weak. A conservative capital structure can support continued investment in content and IP development, while reducing pressure from debt service and refinancing obligations.
Integrated IP Business Model
China Literature combines author discovery, digital reading, content communities, and multi-format IP commercialization in one model. This broadens monetization opportunities beyond subscriptions or publishing alone and creates potential for successful stories to generate revenue across several entertainment channels.
Healthy Gross Margin
A relatively healthy gross margin indicates that the core content and platform offering retains economic value before operating costs. If management can control the spending or cost pressures that are currently overwhelming gross profit, the business may retain a foundation for restoring operating profitability.
Bears Say
Deepening Net Losses
The move from strong profitability in 2021–2023 to losses in 2024 and a larger loss in 2025 is a material deterioration in earnings quality. Persistent losses would weaken retained equity, constrain reinvestment capacity, and make future performance more dependent on reversing operating cost pressure.
Negative Cash Generation
The 2025 reversal into negative operating and free cash flow raises concerns about the durability of cash conversion. If this pattern persists, China Literature may have less internally generated funding for authors, content production, platforms, and IP expansion despite its currently conservative balance sheet.
Volatile Revenue Trend
Repeated changes in revenue direction indicate inconsistent top-line momentum and make it harder to plan investment or assess the durability of demand. A sharp 2025 decline also increases the risk that fixed operating commitments and content spending will weigh more heavily on margins.
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China Literature Stock Smart Score
Company Description
China Literature
China Literature Limited is a major investment holding company that manages a leading digital literature platform across the People's Republic of China. It strategically monetizes its extensive catalog of intellectual properties (IPs) through key online platforms, notably QQ Reading and Qidian, and also via its film and television production arm, New Classics Media. The company further extends its reach by operating proprietary content channels on partner distribution networks and licensing its content to external third parties. Its business model includes providing online paid reading services and adapting literary works into diverse entertainment formats. The company offers a full suite of services, encompassing digital reading experiences, comprehensive copyright commercialization, and the cultivation and brokerage of writers. Its technology-driven open platform facilitates access to text-based content through various digital mediums, including personal computers, the internet, and mobile devices. Beyond its core literary focus, China Literature Limited is also engaged in the production and distribution of television series, web series, and feature films, the licensing and distribution of film and television rights, general copyright licensing, the sale of physical books, and the development and operation of its own online games. Established in Shanghai, China, in 2002, China Literature Limited operates as a subsidiary of Tencent Holdings Limited.
- Sector
- Communicationservices
- Industry
- Internet Content & Information
- CEO
- Xiaonan Hou
- Employees
- 1,700
- Website
- ir.yuewen.com
- Address
- N3 Lujiazui Binjiang Center, Shanghai, SH, 200135, CN
China Literature (0772) Earnings & Revenues
0772 Company Deck
0772 Stock 12 Month Forecast
Average Price Target
Technical Analysis
Overall Consensus
| Indicator | Bullish | Neutral | Bearish |
|---|---|---|---|
| Overall Consensus | 12 | 5 | 5 |
| Technical Analysis | 2 | 5 | 3 |
| Moving Averages | 10 | 0 | 2 |







