Revenue Beat and Quarterly Results
Total revenue of RMB 164.7 million (~RMB 165 million) in Q3, which exceeded the high end of the company's guidance for the quarter. While this was down from the prior quarter (RMB 177.3 million), management highlighted the beat versus expectations despite a softer demand environment.
Improved Gross Margin and Gross Profit
Gross profit was RMB 56.9 million with a gross margin of 34.5%, an improvement of 350 basis points from 31.0% in the prior quarter. Gross profit increased slightly quarter-over-quarter (RMB 56.9m vs RMB 55.0m, ~+3.5%).
Strong Flagship IP Performance and New IP Traction
WAKUKU remained the flagship IP, generating RMB 102 million (≈62.2% of total revenue) in Q3. SIINONO, launched in H2 2025, grew 73.1% quarter-over-quarter and accounted for 20.2% of revenue, demonstrating rapid early scale and cross‑IP engagement. The company now reports 20 IPs (12 proprietary, 8 licensed).
Successful New Product Launch Metrics
WAKUKU's Handicraft World Series achieved strong initial results: omnichannel sales >RMB 20 million, peak concurrent online viewers of 28,000, and total new product exposure exceeding 100 million. XIAO AO and SIINONO new releases generated strong prelaunch buzz and early market response.
Offline and Omnichannel Expansion
Offline footprint expanded: 7 D2C brand stores across 4 cities (including 2 new store openings this quarter) and rollout of ~15 roboshops (unmanned vending) across key cities. Social reach approaching ~800,000 cumulative followers across major platforms. Company plans pop-ups and international trade show tests (South Korea, U.S.).
Operational Discipline and IP-First Strategy
Management emphasized measured capital allocation and ROI-driven investments, upgraded membership management, focus on building proprietary IPs and repeatable IP operations, and moves to optimize cost structure — all cited as drivers of improving margin performance and long-term value creation.