GMV Growth
Hepsiburada achieved a real GMV growth of 12.1% in 2024, with an unadjusted inflation basis growth of 74% year-on-year.
Customer Base Expansion
Active customers grew by 235,000 to 12.2 million, and order frequency increased by 14%, reaching 10.8 over the last 12 months.
Hepsiburada Premium Program Growth
The loyalty program reached a member base of 3.7 million, with expanded content offerings through a partnership with Warner Bros. Discovery.
HepsiJet and Hepsipay Expansion
HepsiJet delivered 72% of total parcels dispatched, and Hepsipay integrated with 140 key accounts by end of 2024.
Revenue Growth in Key Areas
Q4 2024 saw a 15% rise in 3P revenue, 18% increase in delivery service revenue, and 127% increase in other revenue.