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Helen Of Troy
(NASDAQ:HELE)
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Rating:55Neutral
Price Target:
$29.00
▼(-0.48% Downside)
Action:Reiterated
Date:10/13/26
HELE scores in the mid-range primarily due to weak profitability (current losses and negative returns) partially offset by solid and improving free cash flow. Technicals are only mildly supportive with mixed momentum signals, while valuation is constrained by negative earnings and no stated dividend yield. The earnings call adds support through raised EPS/EBITDA and free-cash-flow guidance and continued debt reduction, but ongoing Beauty segment challenges and expected Hydro Flask pressure keep the overall score moderate.
Positive Factors
Branded portfolio and category growth
Helen of Troy’s portfolio is showing meaningful traction in several established brands, supported by product introductions, distribution gains and improving execution. Broad growth across Home & Outdoor can diversify demand and provide a durable platform for cross-category expansion over the next several quarters.
Negative Factors
Loss-making profitability
The shift from solid prior-year profits to current operating and net losses indicates a material deterioration in earning power. Even with resilient gross margins, sustained losses can constrain reinvestment, weaken returns on equity and reduce the company’s ability to absorb operating setbacks.
Read all positive and negative factors
Positive Factors
Negative Factors
Branded portfolio and category growth
Helen of Troy’s portfolio is showing meaningful traction in several established brands, supported by product introductions, distribution gains and improving execution. Broad growth across Home & Outdoor can diversify demand and provide a durable platform for cross-category expansion over the next several quarters.
Read all positive factors
Helen Of Troy Key Performance Indicators (KPIs)
Any
Revenue By Segment
Analyzes revenue from different business segments, revealing which product lines or services are contributing most to growth and which might need strategic attention.
Analyzes revenue from different business segments, revealing which product lines or services are contributing most to growth and which might need strategic attention.
Data provided by:
The Fly
The FlyHelen Of Troy (HELE) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$666.40M
Dividend YieldN/A
Average Volume (3M)475.45K
Price to Earnings (P/E)―
Beta (1Y)1.21
Revenue Growth0.52%
EPS Growth84.94%
CountryUS
Employees1,854
SectorConsumer Defensive
Sector Strength42
IndustryHousehold & Personal Products
Share Statistics
EPS (TTM)-4.35
Shares Outstanding23,390,635
10 Day Avg. Volume654,498
30 Day Avg. Volume475,449
Financial Highlights & Ratios
PEG Ratio<0.01
Price to Book (P/B)0.51
Price to Sales (P/S)0.23
P/FCF Ratio3.08
Enterprise Value/Market Cap2.14
Enterprise Value/Revenue0.78
Enterprise Value/Gross Profit1.65
Enterprise Value/Ebitda18.05
Forecast
1Y Price Target
$27.50Price Target Upside-5.63% Downside
Rating ConsensusHold
Number of Analyst Covering2
EPS Forecast (FY)3.55
Revenue Forecast (FY)$1.81B
Helen Of Troy Business Overview & Revenue Model
Company Description
Helen of Troy Limited is a global consumer products enterprise that markets a diverse array of goods across the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific region, and Latin America. The company's operations are struct...
How the Company Makes Money
Helen of Troy primarily makes money by selling branded consumer products to retailers and other customers through wholesale and direct-to-consumer/e-commerce channels. Its core revenue stream is net product sales generated across its brand portfol...
Helen Of Troy Earnings Call Summary
Earnings Call Date:Oct 08, 2026
(Q2-2027)
| % Change Since: |
Next Earnings Date:Jan 07, 2027
Earnings Call Sentiment Positive
The call was constructive and execution-focused. The company reported sales in line with expectations, stronger-than-expected adjusted EPS, broad Home & Outdoor growth, improving Beauty & Wellness trends, higher margins, strong cash flow and faster debt reduction. However, Beauty remains challenged, Hydro Flask and beverageware face second-half pressure, and the company continues to manage inflation, supply chain disruption, consumer pressure and a promotional retail environment. Overall, the number and significance of the operational and financial improvements outweighed the stated challenges.Positive Updates
Second-Quarter Results Met or Exceeded Expectations
Consolidated sales increased 2.1%, in line with the company’s outlook. Adjusted diluted EPS, adjusted EBITDA and free cash flow were ahead of expectations for the base business, excluding the net benefit from tariff refunds.
Negative Updates
Beauty & Wellness Sales Declined
Beauty & Wellness sales declined 4.5% in the second quarter. Growth in Wellness and Nail Care was more than offset by a decline in the remainder of Beauty, and some brands continued to experience softer demand.
Read all updates
Q2-2027 Updates
Positive
Negative
Second-Quarter Results Met or Exceeded Expectations
Consolidated sales increased 2.1%, in line with the company’s outlook. Adjusted diluted EPS, adjusted EBITDA and free cash flow were ahead of expectations for the base business, excluding the net benefit from tariff refunds.
Read all positive updates
Company Guidance
For fiscal '27, the company narrowed net sales expectations slightly to $1.768 billion to $1.822 billion, including Home & Outdoor net sales of $851 million to $876 million and Beauty & Wellness net sales of $917 million to $946 million; maintained adjusted EBITDA expectations for the base business of $193 million to $196 million, raised consolidated EBITDA expectations to $203 million to $210 million, narrowed adjusted EPS expectations for the base business to $3.30 to $3.70, raised consolidated adjusted EPS expectations to $3.60 to $4.15, and raised free cash flow expectations to $120 million to $140 million while increasing the planned capital expenditure range by $9 million; the outlook includes a gross tariff refund benefit of $80.5 million, intended reinvestment in the range of $66.5 million to $70.5 million, an estimated net pretax benefit in the range of $10 million to $14 million and a net benefit to diluted EPS in the range of $0.30 to $0.45, with an estimated adjusted effective tax rate of 24% to 27%, estimated diluted shares outstanding of 24.2 million for the full year and 24.5 million for the second half of the year, third-quarter net sales of $478.3 million to $504.5 million, consolidated adjusted EPS of $2.05 to $2.40 including a net after-tax tariff refund benefit in the range of $0.66 to $0.77, and adjusted EPS for the base business of $1.39 to $1.63; the remaining IEEPA gross tariff refunds of $51.8 million are expected to be fully recognized in the third quarter, the active inventory composition target is a 12 percentage point improvement by the end of the year, and net leverage is expected to be 2.7x or lower by the end of fiscal '27.Helen Of Troy Financial Statement Overview
Summary
Income Statement
26
Negative
Balance Sheet
48
Neutral
Cash Flow
63
Positive
| Breakdown | TTM | Feb 2026 | Feb 2025 | Feb 2024 | Feb 2023 | Feb 2022 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 1.83B | 1.79B | 1.91B | 2.01B | 2.07B | 2.22B |
| Gross Profit | 864.98M | 815.69M | 914.41M | 948.66M | 899.35M | 953.19M |
| EBITDA | 79.09M | -727.80M | 268.61M | 301.32M | 286.94M | 310.88M |
| Net Income | -99.23M | -898.98M | 123.75M | 168.59M | 143.27M | 223.76M |
Balance Sheet | ||||||
| Total Assets | 2.10B | 2.12B | 3.13B | 2.84B | 2.91B | 2.82B |
| Cash, Cash Equivalents and Short-Term Investments | 24.98M | 18.89M | 18.87M | 18.50M | 29.07M | 33.38M |
| Total Debt | 725.45M | 833.70M | 956.84M | 702.93M | 977.08M | 856.96M |
| Total Liabilities | 1.24B | 1.32B | 1.45B | 1.20B | 1.42B | 1.50B |
| Stockholders Equity | 853.83M | 798.20M | 1.68B | 1.64B | 1.49B | 1.33B |
Cash Flow | ||||||
| Free Cash Flow | 140.49M | 131.91M | 83.14M | 269.42M | 33.38M | 62.78M |
| Operating Cash Flow | 179.72M | 171.14M | 113.21M | 306.07M | 208.24M | 140.82M |
| Investing Cash Flow | 46.82M | -34.43M | -263.09M | 5.45M | -319.33M | -438.91M |
| Financing Cash Flow | -226.33M | -136.69M | 150.25M | -322.09M | 106.78M | 286.35M |
Helen Of Troy Technical Analysis
Positive
29.14
Price Trends
28.19
Positive
27.75
Positive
23.30
Positive
Market Momentum
-0.39
Positive
55.74
Neutral
34.20
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HELE, the sentiment is Positive. The current price of 29.14 is above the 20-day moving average (MA) of 27.48, above the 50-day MA of 28.19, and above the 200-day MA of 23.30, indicating a bullish trend. The MACD of -0.39 indicates Positive momentum. The RSI at 55.74 is Neutral, neither overbought nor oversold. The STOCH value of 34.20 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HELE.
Helen Of Troy Risk Analysis
Helen Of Troy disclosed 28 risk factors in its most recent earnings report. Helen Of Troy reported the most risks in the "Legal & Regulatory" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
Helen Of Troy Peers Comparison
UnderperformOutperform
Sector (62)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
70 Outperform | $1.77B | 23.15 | 4.22% | 2.44% | 0.82% | 23.29% | |
62 Neutral | $20.33B | 14.63 | -3.31% | 3.23% | 1.93% | -12.26% | |
60 Neutral | $32.85B | 16.80 | 122.57% | 5.16% | -12.19% | -19.22% | |
58 Neutral | $1.30B | -14.15 | -6.27% | 2.12% | -7.00% | -246.78% | |
57 Neutral | $10.20B | 17.50 | -1893.55% | 5.89% | -5.41% | -26.46% | |
55 Neutral | $666.40M | -6.53 | -11.86% | ― | 0.52% | 84.94% | |
54 Neutral | $2.38B | -10.56 | -8.95% | 5.02% | -2.04% | 9.26% |
* Consumer Defensive Sector Average
HELE
Helen Of Troy
27.82
7.09
34.20%
CLX
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84.45
-29.57
-25.93%
KMB
Kimberly Clark
98.29
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-14.02%
NWL
Newell Brands
5.59
1.05
23.18%
SPB
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77.18
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55.04%
EPC
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28.53
9.01
46.18%
Helen Of Troy Corporate Events
Business Operations and StrategyShareholder Meetings
Helen Of Troy Expands Stock Incentive Plan Authorization
Positive
Aug 26, 2026
At the August 25, 2026 annual general meeting, Helen of Troy shareholders approved an amendment to the 2025 Stock Incentive Plan, adding authorization for 965,000 additional common shares for equity awards. The expansion of the plan increases the ...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.