Helen Of Troy (HELE) AI Stock Analysis

• Market Cap: $647.21M
• Dividend Yield: N/A
• Average Volume (3M): 761.25K
• Price to Earnings (P/E): 5.2
• Beta (1Y): 0.50
• Revenue Growth: -4.93%
• EPS Growth: -23.61%
• Country: US
• Employees: 1,883
• Sector: Consumer Cyclical
• Sector Strength: 59
• Industry: Household & Personal Products
• EPS (TTM): 5.40
• Shares Outstanding: 22,942,650
• 10 Day Avg. Volume: 972,259
• 30 Day Avg. Volume: 761,246
• PEG Ratio: 2.25
• Price to Book (P/B): N/A
• Price to Sales (P/S): 0.00
• Price to Cash Flow (P/CF): 0.00
• P/FCF Ratio: 0.00
• Enterprise Value/Market Cap: 3.41
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: 2.41
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: $43.50
• Price Target Upside: 54.20% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 2

Helen Of Troy's stock score is mainly impacted by strong financial management and attractive valuation, offset by bearish technical indicators and mixed earnings call results. The company's significant debt reduction and stable cash flow provide a foundation for future growth, yet declining revenue and profitability margins present a challenge. The lack of fiscal guidance due to macroeconomic uncertainties further complicates the outlook.

Positive Factors

Acquisition Benefits

The recent acquisition of Olive & June, a fast-growing nail brand company, is immediately accretive to earnings and has a lot of growth opportunities left.

Brand Expansion

Brand-building initiatives are already showing positives, with brands like Osprey and OXO expanding into adjacent categories and winning increased shelf space and distribution.

Operational Efficiency

Operational efficiency program Project Pegasus is on track for ~$30M in savings in FY25, helping management reallocate savings into brand marketing and innovation investment.

Negative Factors

Earnings Miss

Sales and earnings were in line with management's expectations, but earnings missed slightly due to FX headwinds.

Supply Chain Concerns

Concerns exist around company supply chains due to exposure to China and Southeast Asia manufacturing.

Tariff Impact

Uncertainty adds pressure to stock due to lack of FY26 guidance and high probability of negative cascading effects from tariff policies.

Helen Of Troy Business Overview & Revenue Model

Company Description

Helen Of Troy Limited (HELE) is a global consumer products company that offers a diverse portfolio of well-recognized and widely trusted brands. Operating through multiple segments, the company specializes in health and home products, beauty products, and housewares. Its core products include personal care items, small household appliances, kitchenware, and health and wellness solutions. Some of the renowned brands under its umbrella are OXO, Hydro Flask, Braun, Vicks, Honeywell, and PUR.

How the Company Makes Money

Helen Of Troy makes money primarily through the design, development, and distribution of a wide range of consumer products. The company's revenue streams are mainly categorized into its three operating segments: Housewares, Health & Home, and Beauty. The Housewares segment includes sales from kitchen tools, gadgets, and storage solutions, primarily through the OXO and Hydro Flask brands. The Health & Home segment generates revenue from sales of healthcare and home environment products, such as thermometers, humidifiers, and air purifiers, under brands like Braun, Vicks, and Honeywell. The Beauty segment consists of sales from hair care, grooming, and personal wellness products, including brands like Revlon and Hot Tools. Helen Of Troy employs a multi-channel distribution strategy, selling products through retail stores, online platforms, and direct-to-consumer channels. Key partnerships with major retailers and online marketplaces significantly contribute to its earnings.

Helen Of Troy Financial Statement Overview

Summary

Helen Of Troy demonstrates strong cash flow management and improved leverage with significant debt reduction. However, the company faces challenges with declining revenue and profitability margins. The strengthened equity position provides stability, but reduced return on equity highlights efficiency concerns. Continued focus on revenue growth and margin improvement is essential for sustainable financial health.

Income Statement

Helen Of Troy has experienced fluctuating revenue with a decline from $2,223 million in 2022 to $1,907 million in 2025. The gross profit margin remains strong at approximately 48% for 2025. However, the net profit margin decreased from 11.2% in 2022 to 6.5% in 2025, indicating declining profitability. A positive note is the stable EBIT and EBITDA margins seen in 2025 at 7.5% each, although these are lower than previous years.

Balance Sheet

The company's balance sheet shows a reduction in total debt from $702 million in 2024 to $49 million in 2025, significantly decreasing the debt-to-equity ratio. However, stockholders' equity has only modestly increased to $1,683 million in 2025. The equity ratio improved to 53.7% in 2025, reflecting a stronger equity position. The return on equity fell to 7.3% in 2025, indicating reduced efficiency in using equity to generate profits.

Cash Flow

Free cash flow in 2025 is stable at $113 million, although it has not recovered to the 2024 level of $269 million. The operating cash flow to net income ratio is robust at 0.91 for 2025, showing strong cash generation relative to net income. The free cash flow to net income ratio stands at 0.91, indicating efficient conversion of net income to cash.

Breakdown
Mar 2025	Mar 2024	Mar 2023	Mar 2022	Mar 2021
Income Statement		Total Revenue
1.91B	2.01B	2.07B	2.22B	2.10B
	Gross Profit
914.41M	948.66M	899.35M	953.19M	927.30M
	EBIT
142.75M	260.59M	211.79M	272.55M	281.49M
	EBITDA
202.69M	313.61M	266.28M	313.46M	322.28M
	Net Income Common Stockholders
123.75M	168.59M	143.27M	223.76M	253.95M
Balance Sheet		Cash, Cash Equivalents and Short-Term Investments
18.87M	18.50M	29.07M	33.38M	45.12M
	Total Assets
3.13B	2.84B	2.91B	2.82B	2.26B
	Total Debt
956.84M	702.93M	977.08M	856.96M	381.98M
	Net Debt
937.98M	684.43M	948.01M	823.58M	336.86M
	Total Liabilities
1.45B	1.20B	1.42B	1.50B	1.02B
	Stockholders Equity
1.68B	1.64B	1.49B	1.33B	1.24B
Cash Flow		Free Cash Flow
83.14M	269.42M	33.38M	62.78M	215.44M
	Operating Cash Flow
113.21M	306.07M	208.24M	140.82M	314.11M
	Investing Cash Flow
-263.09M	5.45M	-319.33M	-438.91M	-98.67M
	Financing Cash Flow
150.25M	-322.09M	106.78M	286.35M	-194.78M

Helen Of Troy Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 28.21
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Positive
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HELE, the sentiment is Negative. The current price of 28.21 is below the 20-day moving average (MA) of 33.24, below the 50-day MA of 45.59, and below the 200-day MA of 57.48, indicating a bearish trend. The MACD of -5.39 indicates Negative momentum. The RSI at 26.09 is Positive, neither overbought nor oversold. The STOCH value of 12.36 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HELE.

Helen Of Troy Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
IPAR	78 Outperform	$3.63B	22.09	22.76%	2.70%	10.22%	7.55%
EPC	67 Neutral	$1.47B	16.72	6.02%	1.99%	-1.24%	-10.95%
SPB	66 Neutral	$1.61B	15.08	4.91%	2.76%	2.56%	-91.05%
HELE	64 Neutral	$647.21M	5.23	7.45%	―	-4.93%	-23.61%
Sector *	61 Neutral	$6.65B	11.70	3.09%	3.98%	2.65%	-20.82%
NUS	57 Neutral	$305.84M	―	-19.90%	3.88%	-12.04%	-1796.38%
NWL	49 Neutral	$1.97B	―	-8.46%	5.42%	-6.09%	17.71%

Helen Of Troy Corporate Events

Helen of Troy Expands with Olive & June Acquisition

Helen of Troy Limited has successfully completed the acquisition of Olive & June, an innovative omni-channel nail care brand known for its DIY nail care products. This acquisition, funded by a revolving credit agreement of $235 million, is expected to enhance Helen of Troy’s beauty portfolio and is projected to be immediately accretive to the company’s revenue growth, gross profit margin, and other key financial metrics, aligning with its strategic goals and expanding its presence beyond the hair category.