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Helen Of Troy Limited (HELE)
NASDAQ:HELE
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Helen Of Troy (HELE) AI Stock Analysis

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HELE

Helen Of Troy

(NASDAQ:HELE)

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Neutral 48 (OpenAI - 4o)
Rating:48Neutral
Price Target:
$20.50
▼(-0.49% Downside)
Helen Of Troy's overall stock score is primarily impacted by its weak financial performance and valuation, with significant declines in revenue and profitability. Technical analysis indicates a bearish trend, although the stock is nearing oversold levels. The earnings call provided some optimism with growth in key brands and strategic progress, but challenges remain, particularly with tariffs and market conditions.
Positive Factors
Brand Performance
Strong performance in key brands indicates effective brand management and potential for sustained market share growth, enhancing long-term revenue prospects.
Strategic Initiatives
Strategic initiatives like tariff mitigation and structural realignment can improve operational efficiency and cost management, supporting long-term profitability.
Leadership Change
New leadership with a focus on innovation and market share growth can drive strategic changes and long-term business success.
Negative Factors
Revenue Decline
A significant decline in sales across segments suggests challenges in demand and competitive pressures, potentially impacting long-term growth.
Tariff Challenges
Tariff-related disruptions can increase costs and reduce margins, posing a risk to long-term financial stability and competitiveness.
Profitability Issues
Sustained unprofitability and negative margins indicate operational inefficiencies, which could hinder long-term financial health and investment capability.

Helen Of Troy (HELE) vs. SPDR S&P 500 ETF (SPY)

Helen Of Troy Business Overview & Revenue Model

Company DescriptionHelen of Troy Limited provides various consumer products in the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The company operates through three segments: Home & Outdoor, Health & Wellness, and Beauty. The Home & Outdoor segment offers food preparation tools and gadgets, storage containers, and organization products; coffee makers, grinders, manual pour overs, and tea kettles; household cleaning products, shower organization, and bathroom accessories; feeding and drinking products, child seating products, cleaning tools, and nursery accessories; insulated water bottles, hydration packs, drinkware, mugs, food containers, lunch containers, insulated totes, soft coolers, and accessories; and technical and outdoor sports packs, travel packs, luggage, daypacks, and everyday packs. The Health & Wellness segment provides thermometers, blood pressure monitors, pulse oximeters, nasal aspirators, and humidifiers; faucet mount water-filtration systems and pitcher-based water filtration systems; and air purifiers, heaters, fans, and humidifiers. The Beauty segment offers grooming brushes, tools, and decorative hair accessories; and shampoos, liquid hair styling, and treatment and conditioning products, as well as hair appliances. The company sells its products through mass merchandisers, drugstore chains, warehouse clubs, home improvement stores, grocery and specialty stores, beauty supply and e-commerce retailers, wholesalers, and various types of distributors, as well as directly to consumers under the OXO, Good Grips, Hydro Flask, Soft Works, OXO tot, OXO Brew, OXO Strive, OXO Outdoor, Osprey, PUR, Honeywell, Braun, Vicks, Drybar, Hot Tools, Revlon, and Bed Head brands. Helen of Troy Limited was incorporated in 1968 and is headquartered in El Paso, Texas.
How the Company Makes MoneyHelen of Troy generates revenue through the sale of consumer products across its various segments. The primary revenue streams include direct sales through retail partners, e-commerce platforms, and direct-to-consumer channels. The Health & Home segment includes items like humidifiers and personal care appliances, while the Housewares segment features kitchen and household products, contributing significantly to sales. The Beauty segment focuses on hair care and styling tools, leveraging brand partnerships and licensing agreements with well-established brands. Additionally, the company benefits from strong relationships with major retailers, which helps drive consistent sales and market presence.

Helen Of Troy Earnings Call Summary

Earnings Call Date:Oct 09, 2025
(Q2-2026)
|
% Change Since: |
Next Earnings Date:Jan 14, 2026
Earnings Call Sentiment Neutral
The earnings call highlighted the strong performance of certain brands and progress on strategic initiatives. However, it also addressed significant challenges, including overall sales decline and impacts from tariffs. The sentiment reflected a cautious optimism with a focus on future recovery and growth.
Q2-2026 Updates
Positive Updates
Strong Performance of Key Brands
Double-digit revenue growth for Hot Tools, Curlsmith, and Osprey. Olive and June revenue and profitability continue to exceed expectations with incremental revenue of $33.4 million.
Progress on Key Initiatives
Meaningful progress across five priorities, including improved go-to-market effectiveness, realignment of commercial structure, and progress on tariff mitigation strategies.
Recognition and Awards
Five top honors in the Allure Best of Beauty Awards for brands like Curlsmith, Drybar, Revlon, Hot Tools, and Olive and June.
Negative Updates
Overall Sales Decline
Consolidated net sales decreased 8.9%, with significant impacts from tariffs and consumer demand softness.
Tariff and Market Challenges
Ongoing revenue, earnings, cash flow, and balance sheet impacts due to increased tariffs and changing dynamics in the China market.
Financial Performance
GAAP operating loss of $315.7 million, primarily due to $326.4 million of non-cash asset impairment charges and decreased adjusted operating margin.
Company Guidance
During Helen of Troy's second-quarter fiscal 2026 earnings call, several key metrics and guidance points were discussed. The company reported a decrease in consolidated net sales by 8.9%, with specific declines in segments such as Home and Outdoor, which fell by 13.7%, and Beauty and Wellness, which experienced an 18.2% decline. Despite these setbacks, the company highlighted areas of growth, including double-digit revenue increases for brands like Hot Tools, Curlsmith, and Osprey. Adjusted EPS was reported at $0.59, down from $1.21 in the previous year. Fiscal year 2026 net sales are projected to be between $1.74 billion and $1.78 billion, indicating a year-over-year decline of 8.8% to 6.7%, while full-year adjusted EPS is expected to range from $3.75 to $4.25, marking a 47.7% to 40.7% decline from the previous year. Tariff-related disruptions accounted for a significant portion of these challenges, contributing to approximately 30% of the revenue decline, with a noted impact on cost of goods sold. The company is focusing on tariff mitigation strategies, including supplier diversification and pricing adjustments, aiming to reduce tariff-affected costs to between 25-30% by the end of fiscal 2026.

Helen Of Troy Financial Statement Overview

Summary
Helen Of Troy is facing significant financial challenges, with declining revenue and profitability impacting its income statement. The balance sheet remains stable with low leverage, but the negative return on equity is concerning. Cash flow performance is weak, with declining free cash flow growth and limited cash generation from operations.
Income Statement
45
Neutral
The income statement shows a concerning trend with declining revenue and profitability. The TTM data indicates a negative net profit margin of -36.20% and a negative EBIT margin of -28.54%, reflecting significant operational challenges. Revenue has decreased by 2.28% in the TTM period, and the company has shifted from profitability in previous years to a net loss. This decline in financial performance suggests potential issues in cost management or market conditions.
Balance Sheet
60
Neutral
The balance sheet reveals a relatively low debt-to-equity ratio of 0.07 in the TTM period, indicating low leverage and a conservative capital structure. However, the return on equity is negative at -48.22%, reflecting the company's inability to generate profits from its equity base. The equity ratio remains stable, suggesting a solid asset base, but the negative ROE is a significant concern.
Cash Flow
50
Neutral
Cash flow analysis shows a decline in free cash flow growth by 32.89% in the TTM period, indicating potential liquidity issues. The operating cash flow to net income ratio is 0.17, suggesting that cash generation from operations is weak relative to net income. The free cash flow to net income ratio of 0.82 indicates some ability to convert earnings into cash, but overall cash flow performance is underwhelming.
BreakdownTTMDec 2025Dec 2023Dec 2022Dec 2021Dec 2019
Income Statement
Total Revenue1.82B1.91B2.07B2.22B2.10B1.56B
Gross Profit860.95M914.41M899.35M953.19M927.30M641.11M
EBITDA-491.31M198.63M266.28M313.46M322.28M231.59M
Net Income-658.83M123.75M143.27M223.76M253.95M168.54M
Balance Sheet
Total Assets2.41B3.13B2.91B2.82B2.26B1.65B
Cash, Cash Equivalents and Short-Term Investments24.97M18.87M29.07M33.38M45.12M11.87M
Total Debt932.67M962.95M984.20M865.50M381.98M320.78M
Total Liabilities1.48B1.45B1.42B1.50B1.02B652.90M
Stockholders Equity926.28M1.68B1.49B1.33B1.24B996.64M
Cash Flow
Free Cash Flow75.12M83.14M33.38M62.78M215.44M168.92M
Operating Cash Flow91.17M113.21M208.24M140.82M314.11M195.30M
Investing Cash Flow-269.97M-263.09M-319.33M-438.91M-98.67M-25.25M
Financing Cash Flow181.03M150.25M106.78M286.35M-194.78M-178.92M

Helen Of Troy Technical Analysis

Technical Analysis Sentiment
Negative
Last Price20.60
Price Trends
50DMA
23.94
Negative
100DMA
25.22
Negative
200DMA
37.42
Negative
Market Momentum
MACD
-0.06
Positive
RSI
35.17
Neutral
STOCH
36.30
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HELE, the sentiment is Negative. The current price of 20.6 is below the 20-day moving average (MA) of 24.19, below the 50-day MA of 23.94, and below the 200-day MA of 37.42, indicating a bearish trend. The MACD of -0.06 indicates Positive momentum. The RSI at 35.17 is Neutral, neither overbought nor oversold. The STOCH value of 36.30 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HELE.

Helen Of Troy Risk Analysis

Helen Of Troy disclosed 28 risk factors in its most recent earnings report. Helen Of Troy reported the most risks in the "Legal & Regulatory" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Helen Of Troy Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
78
Outperform
$546.45M5.5113.68%2.33%-11.79%
71
Outperform
$34.69M13.5721.68%8.06%-11.81%-21.23%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
62
Neutral
$1.25B19.242.98%3.73%-2.78%-17.38%
58
Neutral
$938.11M14.914.12%2.97%-2.92%-43.06%
50
Neutral
$197.85M-26.54%-15.33%75.52%
48
Neutral
$633.80M5.74-52.84%-5.64%-577.74%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HELE
Helen Of Troy
20.60
-47.90
-69.93%
NUS
Nu Skin
10.29
4.33
72.65%
SPB
Spectrum Brands Holdings
50.35
-38.83
-43.54%
UG
United-Guardian
7.44
-5.84
-43.98%
EPC
Edgewell Personal Care
19.65
-14.75
-42.88%
SKIN
Beauty Health
1.44
-0.13
-8.28%

Helen Of Troy Corporate Events

Shareholder MeetingsBusiness Operations and Strategy
Helen Of Troy Shareholders Approve Key Proposals at AGM
Positive
Aug 21, 2025

On August 20, 2025, Helen of Troy Limited held its annual general meeting where shareholders approved several key proposals, including the 2025 Stock Incentive Plan, the election of eight directors to the Board, and the ratification of Grant Thornton LLP as the company’s auditor. The approval of these proposals reflects shareholder support for the company’s strategic direction and governance, potentially impacting its future operations and market positioning.

Executive/Board ChangesBusiness Operations and Strategy
Helen Of Troy Appoints Scott Uzzell as New CEO
Positive
Aug 14, 2025

On August 12, 2025, Helen of Troy Limited announced the appointment of Scott Uzzell as the new Chief Executive Officer, effective September 1, 2025. Uzzell, with over 30 years of experience in consumer products, is expected to lead the company into its next phase of growth and innovation. The appointment is part of a strategic move to enhance the company’s brand platform and drive product innovation, aiming to restore growth and investor confidence. Brian Grass, who served as interim CEO, will return to his role as Chief Financial Officer.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 10, 2025