Introduction of New Menu Items at Bad Daddy's
The launch of the Smash and Stack, a bacon double cheeseburger, became immediately popular, reaching the fourth position in the product mix and offering better margin and cost percent compared to other items.
Innovative Marketing Strategies
Promising results were seen from shifting marketing spend towards social and digital media, connected TV, and video streaming, with plans to expand these tests.
Leadership Changes and Promotions
Craig Soto was promoted to Director of Operations at Good Times, bringing a long-term history with the brand and a focus on improved kitchen execution.
Positive Impact of Promotional Activities
Cinco de Mayo sales were exceptionally strong due to promotions, including a deeply discounted $4 Badass Margarita and the return of the Buria Burger, aided by significant unpaid media exposure.