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Operating Expense Breakdown
Details core costs like R&D, sales & marketing, content payouts for YouTube, and general admin, showing where Alphabet is investing, how efficiently it runs, and the pressure these expenses place on profits.R&D has become the clear priority — accelerating sharply into 2025–26 and now dominating operating spend—reflecting heavy AI, TPU and Cloud engineering investments that management highlighted. Sales & marketing is comparatively steady with seasonal Q4 lifts, while G&A shows episodic spikes consistent with corporate-level charges and shared AI/Other Bets overhead. Together these trends explain the company’s intentional margin and free‑cash‑flow compression today: management is trading near‑term FCF and modest margin pressure for scale in AI and Cloud that underpins the large backlog and future revenue opportunities.
Date | Sales and Marketing | Research and Development | General and Administrative | European Commission Fines |
|---|---|---|---|---|
Jun 30, 2026 | $8.40B | $18.22B | $6.46B | $0.00 |
Mar 31, 2026 | $7.61B | $17.03B | $4.29B | $0.00 |
Dec 31, 2025 | $8.21B | $18.57B | $5.34B | $0.00 |
Sep 30, 2025 | $7.21B | $15.15B | $7.39B | $0.00 |
Jun 30, 2025 | $7.10B | $13.81B | $5.21B | $0.00 |
Mar 31, 2025 | $6.17B | $13.56B | $3.54B | $0.00 |
Dec 31, 2024 | $7.36B | $13.12B | $4.41B | $0.00 |
Sep 30, 2024 | $7.23B | $12.45B | $3.60B | $0.00 |
Jun 30, 2024 | $6.79B | $11.86B | $3.16B | $0.00 |
Mar 31, 2024 | $6.43B | $11.90B | $3.03B | $0.00 |