Revenue Growth
Revenue increased from GBP 335 million to GBP 389 million, driven by the full-year impact of Shopper and a return to growth in data products.
Profit Increase
Operating profit rose from GBP 49.6 million to GBP 60.7 million, aided by cost savings and the contribution of Shopper.
Innovation and AI Integration
YouGov is leveraging AI for new methodologies, particularly in panel recruitment and custom research, which are expected to enhance data reliability and client offerings.
Panel Engagement and Expansion
Continued panel engagement improvements and expansion into new data collection methodologies are promising for future growth.
Successful Integration of Shopper
Integration of Shopper exceeded expectations, contributing positively to overall growth and profit margins.