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WPP (WPP) Share Price & Analysis
WPP Stock Chart & Stats
- Day’s Range
- GBX 400.00 - GBX 420.17
- 52-Week Range
- GBX 218.50 - GBX 420.17
- Previous Close
- GBX 404.90
- Volume
- 1.78M
- Average Volume (3M)
- 5.28M
- Market Cap
- GBP 4.38B
- Enterprise Value
- GBP 7.59B
- Total Cash (Recent Filing)
- GBP 2.36B
- Total Debt (Recent Filing)
- GBP 7.18B
- Price to Earnings (P/E)
- ―
- Beta
- 1.01
- Next Earnings
- Feb 25, 2027 (Est.)
- EPS Estimate
- 0.36
- Last Dividend Ex-Date
- Oct 08, 2026
- Dividend Yield
- 3.70%
Bulls Say, Bears Say
Bulls Say
Cash Generation And Debt Reduction
Sustained operating cash generation gives WPP resources to fund transformation, service debt and protect liquidity. The year-on-year debt reduction improves financial flexibility, although leverage remains a consideration.
Integrated Model And Technology Partnerships
Embedding leading AI and marketing technologies into WPP Open can strengthen client propositions, support higher-value services and improve cross-selling across creative, media, commerce and data capabilities.
Cost Savings And Portfolio Simplification
The savings programme and disposal plan can structurally improve efficiency, simplify the asset portfolio and release cash for debt reduction or reinvestment. Execution should support margins beyond the current recovery period.
Bears Say
Persistent Organic Revenue Decline
Ongoing organic contraction indicates that WPP is still losing scale in its core services and facing market pressure. Continued declines can weaken operating leverage, limit investment capacity and delay the targeted return to growth.
Profitability And Margin Pressure
The move from earnings to a net loss, together with expected second-half margin pressure, reduces confidence in near-term earnings quality. Reinvestment and weaker revenue absorption may keep profitability below prior-cycle levels.
Elevated Leverage And Reduced Equity Cushion
Higher debt and a smaller equity base increase financial risk and constrain flexibility while the business is restructuring. Leverage may limit acquisitions, shareholder returns or investment if cash generation weakens further.
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WPP Stock Smart Score
Company Description
WPP
WPP plc operates as a global creative transformation leader, offering a comprehensive suite of communications, experience, commerce, and technology solutions. The company's extensive international reach covers North America, the United Kingdom, Western Continental Europe, Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. Its operational framework is structured around three core divisions: Global Integrated Agencies, Public Relations, and Specialist Agencies. Through these segments, WPP is involved in the development and execution of marketing and branding strategies, the creation and production of advertising content across diverse media, and the provision of advanced media buying services. These services encompass strategic planning, business growth, media investment management, data and technology applications, and content creation. Additionally, WPP offers specialized public relations advisory to clients, facilitating effective communication with a broad spectrum of stakeholders, including consumers, governments, and the business and financial communities. The company also delivers a range of niche services via its specialist agencies. WPP plc was founded in 1985 and is headquartered in London, United Kingdom.
- Sector
- Communicationservices
- Industry
- Advertising Agencies
- CEO
- Cindy Rose Quackenbush
- Employees
- 97,388
- Website
- www.wpp.com
- Address
- Sea Containers, London, GL, SE1 9GL, GB
WPP (WPP) Earnings & Revenues
WPP Earnings Call
Earnings Call SentimentPositive
The call presented a cautiously optimistic tone: management emphasized that the business is stabilizing with clear leading‑indicator progress (strong new business momentum, strategic reorganizations, AI/partner integrations, cost savings and portfolio monetization) and improved quarter‑over‑quarter revenue trends. However, material near‑term headwinds remain (ongoing net new business drag from prior losses, EPS decline, seasonal H1 cash outflow, elevated leverage and second‑half margin reinvestment). On balance, the positive operational and strategic momentum, combined with tangible financial progress (net debt reduction, cash generation over 12 months, disposals), outweigh the short‑term challenges and support a constructive outlook toward returning to growth in 2027.
View all GB:WPP earnings summariesWPP Stock 12 Month Forecast
Average Price Target
Technical Analysis
Overall Consensus
| Indicator | Bullish | Neutral | Bearish |
|---|---|---|---|
| Overall Consensus | 17 | 4 | 1 |
| Technical Analysis | 5 | 4 | 1 |
| Moving Averages | 12 | 0 | 0 |









