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Victorian Plumbing Group Plc (GB:VIC)
LSE:VIC
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Victorian Plumbing Group Plc (VIC) AI Stock Analysis

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GB:VIC

Victorian Plumbing Group Plc

(LSE:VIC)

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Neutral 63 (OpenAI - 4o)
Rating:63Neutral
Price Target:
80.00p
▲(5.26% Upside)
Victorian Plumbing Group Plc's overall stock score reflects solid financial performance with strong revenue growth and gross margins, though profitability and cash flow sustainability pose challenges. Technical analysis indicates mixed momentum, while a high P/E ratio suggests overvaluation. The dividend yield offers some compensation, but liquidity management remains crucial.

Victorian Plumbing Group Plc (VIC) vs. iShares MSCI United Kingdom ETF (EWC)

Victorian Plumbing Group Plc Business Overview & Revenue Model

Company DescriptionVictorian Plumbing Group plc operates as an online retailer of bathroom products and accessories. It offers a range of products to B2C and trade customers with approximately 125 brands, as well as designs and develops in-house products. The company's bathroom product lines include tiles, flooring, and lighting. Victorian Plumbing Group plc was incorporated in 2021 and is based in Skelmersdale, United Kingdom.
How the Company Makes MoneyVictorian Plumbing generates revenue primarily through the sale of its extensive product offerings on its e-commerce platform. The company's revenue model is based on direct-to-consumer sales, where it leverages digital marketing and search engine optimization to attract customers. Key revenue streams include sales of bathroom fittings, plumbing supplies, and associated accessories. Additionally, Victorian Plumbing may engage in partnerships with manufacturers and suppliers to secure favorable pricing and exclusive products, which can enhance profit margins. The company also benefits from seasonal demand fluctuations, particularly during peak renovation periods, which contribute to increased sales volumes.

Victorian Plumbing Group Plc Financial Statement Overview

Summary
Victorian Plumbing Group Plc demonstrates steady revenue growth and strong gross margins, though profitability at the net level and cash flow generation have faced challenges. The company has increased leverage, posing potential risks, but maintains a stable equity ratio. Operational cash flow is strong, but negative free cash flow suggests liquidity management needs attention.
Income Statement
72
Positive
Victorian Plumbing Group Plc shows solid revenue growth over the years with a 3.72% increase from 2023 to 2024, though growth has slowed somewhat compared to prior years. The gross profit margin has remained robust at 49.98% in 2024, indicating efficient cost management. However, the net profit margin has declined to 1.86% in 2024 from 4.14% in 2023, reflecting increased expenses or less operational efficiency. EBITDA margin remains steady, suggesting stable operational cash flow generation.
Balance Sheet
65
Positive
The company's debt-to-equity ratio increased significantly from 0.10 in 2023 to 0.88 in 2024, indicating higher leverage and potential risk. Return on equity also decreased to 10.52% in 2024 from 24.18% in 2023, showing less effective use of equity capital to generate profits. Despite this, the equity ratio remains healthy at 32.98%, suggesting a stable financial structure with a balanced approach to financing.
Cash Flow
55
Neutral
Victorian Plumbing Group Plc experienced a negative free cash flow in 2024, reflecting higher capital expenditures and investments. The operating cash flow to net income ratio is robust at 3.16, indicating strong cash generation relative to reported earnings. However, the free cash flow to net income ratio is negative, highlighting cash constraints and potential liquidity challenges.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue303.80M295.70M285.10M269.40M268.80M208.70M
Gross Profit152.10M147.80M134.60M121.00M130.50M92.00M
EBITDA22.10M19.10M19.70M15.60M23.10M26.10M
Net Income5.10M5.50M11.80M9.20M14.30M19.70M
Balance Sheet
Total Assets162.90M158.50M99.00M94.50M80.70M55.10M
Cash, Cash Equivalents and Short-Term Investments10.90M11.20M46.40M45.50M32.70M10.50M
Total Debt50.20M46.10M4.80M5.00M5.80M6.40M
Total Liabilities109.20M106.20M50.20M50.50M49.90M42.10M
Stockholders Equity53.70M52.30M48.80M44.00M30.80M13.00M
Cash Flow
Free Cash Flow6.70M-7.40M12.70M14.00M21.20M21.80M
Operating Cash Flow16.40M17.40M17.70M16.90M24.40M24.40M
Investing Cash Flow-32.50M-43.90M-5.00M-2.90M2.70M-2.60M
Financing Cash Flow-9.10M-8.70M-11.80M-1.20M-4.90M-14.00M

Victorian Plumbing Group Plc Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price76.00
Price Trends
50DMA
69.42
Positive
100DMA
71.00
Positive
200DMA
81.52
Negative
Market Momentum
MACD
1.90
Positive
RSI
51.65
Neutral
STOCH
18.45
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:VIC, the sentiment is Neutral. The current price of 76 is below the 20-day moving average (MA) of 77.59, above the 50-day MA of 69.42, and below the 200-day MA of 81.52, indicating a neutral trend. The MACD of 1.90 indicates Positive momentum. The RSI at 51.65 is Neutral, neither overbought nor oversold. The STOCH value of 18.45 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for GB:VIC.

Victorian Plumbing Group Plc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
£296.36M6.1525.63%4.75%-2.79%37.33%
£371.41M15.3610.06%4.38%
£258.55M46.399.70%2.36%7.39%-57.22%
£325.95M-9.70-6.38%5.88%1.10%-333.08%
$18.38B12.79-2.54%3.03%1.52%-15.83%
£493.55M22.8015.65%4.08%3.98%-22.94%
£67.83M-7.04-93.27%5.80%6.55%-1914.81%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:VIC
Victorian Plumbing Group Plc
76.00
-33.70
-30.72%
GB:DFS
DFS Furniture
159.00
24.00
17.78%
GB:HFD
Halfords
149.60
-4.79
-3.10%
GB:MER
Mears Group Plc
355.00
9.25
2.68%
GB:TPT
Topps Tiles
34.50
-6.00
-14.81%
GB:WIX
Wickes Group
221.50
71.20
47.37%

Victorian Plumbing Group Plc Corporate Events

Business Operations and StrategyFinancial Disclosures
Victorian Plumbing Group Reports Revenue Growth Amid Market Decline
Positive
Oct 7, 2025

Victorian Plumbing Group Plc reported a 5% increase in revenue to approximately £310 million for the fiscal year ending September 2025, despite a 3% decline in the UK Home Improvements & DIY market. This growth was driven by market share gains, strategic initiatives like warehouse transformation, and improved delivery speeds. The company also saw a significant rise in trade and tiles & décor revenue. Victorian Plumbing’s adjusted EBITDA rose by 17% to £31.8 million, aligning with the top end of market expectations. The company is also progressing with the reimagined MFI brand, which received positive customer feedback following its soft launch, with a full launch planned for the first half of 2026.

The most recent analyst rating on (GB:VIC) stock is a Hold with a £78.00 price target. To see the full list of analyst forecasts on Victorian Plumbing Group Plc stock, see the GB:VIC Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 31, 2025