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The Mission Group
(LSE:TMG)
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Rating:62Neutral
Price Target:
25.00 p
▲(19.05% Upside)
Action:Reiterated
Date:08/26/26
The score is driven primarily by improving financial resilience (better leverage and stronger recent cash generation) and constructive technical momentum (price above key moving averages with positive MACD). Offsetting this, valuation is constrained by loss-making results (negative P/E) and inconsistent net profitability, while corporate updates are broadly positive but not decisive versus the earnings volatility.
Positive Factors
Revenue recovery
The return to 9.4% revenue growth indicates that demand and commercial activity recovered after the prior-year decline. If maintained, renewed top-line momentum can improve operating leverage, support investment in the agency platform, and strengthen the company’s competitive position.
Negative Factors
Large net loss
The sizable net loss shows that positive operating performance is not yet translating reliably into shareholder earnings. Significant below-the-line costs can weaken retained capital, limit reinvestment capacity, and make future results more sensitive to restructuring or other non-operating charges.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue recovery
The return to 9.4% revenue growth indicates that demand and commercial activity recovered after the prior-year decline. If maintained, renewed top-line momentum can improve operating leverage, support investment in the agency platform, and strengthen the company’s competitive position.
Read all positive factors
The Mission Group (TMG) vs. iShares MSCI United Kingdom ETF (EWC)
Market Cap
£21.29M
Dividend Yield0.22%
Average Volume (3M)116.00K
Price to Earnings (P/E)―
Beta (1Y)0.42
Revenue Growth1.84%
EPS Growth-1966.67%
CountryUK
Employees865
SectorCommunication Services
Sector Strength97
IndustryAdvertising Agencies
Share Statistics
EPS (TTM)-0.21
Shares Outstanding90,921,120
10 Day Avg. Volume57,190
30 Day Avg. Volume115,996
Financial Highlights & Ratios
PEG Ratio<0.01
Price to Book (P/B)0.29
Price to Sales (P/S)0.11
P/FCF Ratio2.12
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
£55.00Price Target Upside161.90% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering1
EPS Forecast (FY)0.06
Revenue Forecast (FY)£70.00M
The Mission Group Business Overview & Revenue Model
Company Description
The Mission Group plc, headquartered in London since its inception in 2006, is a marketing and advertising conglomerate offering a broad spectrum of services across the United Kingdom, continental Europe, Asia, and the United States. The company s...
How the Company Makes Money
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The Mission Group Financial Statement Overview
Summary
Income Statement
42
Neutral
Balance Sheet
63
Positive
Cash Flow
68
Positive
| Breakdown | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 161.58M | 158.66M | 195.45M | 182.69M | 153.29M |
| Gross Profit | 68.03M | 75.92M | 74.34M | 78.96M | 71.56M |
| EBITDA | 8.79M | 9.15M | -3.37M | 8.47M | 11.31M |
| Net Income | -19.28M | 1.05M | -12.03M | 9.00K | 5.42M |
Balance Sheet | |||||
| Total Assets | 132.83M | 154.64M | 163.59M | 161.40M | 159.46M |
| Cash, Cash Equivalents and Short-Term Investments | 5.92M | 10.38M | 4.63M | 6.15M | 6.07M |
| Total Debt | 29.90M | 36.28M | 37.74M | 27.58M | 26.07M |
| Total Liabilities | 73.72M | 75.69M | 87.14M | 71.22M | 65.99M |
| Stockholders Equity | 59.02M | 78.79M | 76.27M | 89.99M | 93.20M |
Cash Flow | |||||
| Free Cash Flow | 8.14M | 2.85M | -396.00K | 6.78M | 1.68M |
| Operating Cash Flow | 8.79M | 3.52M | 2.06M | 9.73M | 3.58M |
| Investing Cash Flow | -5.28M | 4.84M | -2.31M | -5.29M | -8.78M |
| Financing Cash Flow | -7.95M | -2.11M | -997.00K | -3.66M | 7.38M |
The Mission Group Technical Analysis
Positive
21.00
Price Trends
19.08
Positive
17.58
Positive
17.68
Positive
Market Momentum
1.09
Negative
70.77
Negative
71.11
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:TMG, the sentiment is Positive. The current price of 21 is below the 20-day moving average (MA) of 21.27, above the 50-day MA of 19.08, and above the 200-day MA of 17.68, indicating a bullish trend. The MACD of 1.09 indicates Negative momentum. The RSI at 70.77 is Negative, neither overbought nor oversold. The STOCH value of 71.11 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:TMG.
The Mission Group Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
66 Neutral | £17.16M | 5.17 | 15.04% | 7.11% | 3.19% | ― | |
62 Neutral | £21.29M | -1.09 | -28.86% | 0.22% | 1.84% | -1966.67% | |
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
59 Neutral | £324.38M | -11.01 | -20.40% | 4.74% | -15.42% | -176.16% | |
59 Neutral | £319.00M | 26.22 | 6.46% | 3.40% | 2.11% | 818.58% | |
56 Neutral | £177.21M | -81.56 | -6.04% | 1.23% | -12.14% | -117.78% | |
47 Neutral | £13.72M | -0.98 | -55.27% | 1.38% | -4.43% | -281.20% |
* Communication Services Sector Average
GB:TMG
The Mission Group
23.00
0.50
2.22%
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The Mission Group Corporate Events
Other
Insider-Linked Share Purchase Boosts Stake in The MISSION Group
Positive
Jul 24, 2026
The MISSION Group plc has disclosed that David Zwirn, a person closely associated with Non-Executive Director Claudine Collins, purchased 51,546 ordinary shares in the company at 19.39 pence per share on 23 July 2026. The transaction, executed on ...
Business Operations and Strategy
Mission Group’s Employee Trust Increases Stake with New Share Purchase
Positive
Jul 24, 2026
The Mission Group has disclosed that its Employee Benefit Trust purchased 458,743 ordinary shares at 19.0 pence each, increasing the trust’s total holding to 781,747 shares, or about 0.9% of the company’s voting rights. The move unders...
Business Operations and StrategyFinancial Disclosures
Mission Group boosts margins on streamlined agency model as H1 profits rise
Positive
Jul 23, 2026
The Mission Group reported a solid first-half performance for 2026, with trading in line with expectations despite a slight revenue decline to £32.5m and improved headline operating profit up 10% to £2.4m. The group highlighted strong cl...
Business Operations and StrategyShareholder Meetings
Mission Group Wins Full Shareholder Backing at AGM
Positive
Jun 15, 2026
Mission Group plc, the AIM-quoted network of creative, sports and MarTech agencies, confirmed that all resolutions proposed at its latest Annual General Meeting were duly passed. The approval of all AGM resolutions provides the group with formal s...
Business Operations and StrategyExecutive/Board ChangesFinancial Disclosures
Mission Group Reports In-Line Trading and Advances Strategic Priorities
Positive
Jun 15, 2026
The Mission Group said trading for the period from 1 January to 15 June 2026 is in line with board expectations, supported by strong client retention, new business wins and earlier strategic actions to simplify and strengthen its operating platfor...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.