Want to see GB:TMG full AI Analyst Report?
Top Page
The Mission Group
(LSE:TMG)
Select Model
Select Model
Rating:58Neutral
Price Target:
26.00 p
▲(23.81% Upside)
Action:Reiterated
Date:09/23/26
The score is held back primarily by inconsistent profitability and the latest net loss (despite positive operating margin), partially offset by improving leverage and notably strong recent cash generation. Technically the stock has strong upward momentum, but overbought readings increase near-term risk. Valuation is a negative factor because earnings are currently loss-making and no dividend yield is available.
Positive Factors
Revenue recovery
The return to revenue growth indicates that demand and commercial activity recovered after the prior-year decline. If sustained, renewed top-line expansion can improve operating leverage, support reinvestment, and strengthen the company’s competitive position over the next several quarters.
Negative Factors
Inconsistent profitability
The gap between positive operating profitability and a sizable net loss shows that earnings quality remains weak and vulnerable to significant below-the-line costs. Continued losses could limit retained capital, constrain investment capacity, and undermine confidence in durable earnings power.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue recovery
The return to revenue growth indicates that demand and commercial activity recovered after the prior-year decline. If sustained, renewed top-line expansion can improve operating leverage, support reinvestment, and strengthen the company’s competitive position over the next several quarters.
Read all positive factors
The Mission Group (TMG) vs. iShares MSCI United Kingdom ETF (EWC)
Market Cap
£24.46M
Dividend Yield0.22%
Average Volume (3M)121.76K
Price to Earnings (P/E)―
Beta (1Y)0.36
Revenue Growth13.48%
EPS Growth-495.86%
CountryUK
Employees800
SectorCommunication Services
Sector Strength97
IndustryAdvertising Agencies
Share Statistics
EPS (TTM)-0.17
Shares Outstanding90,921,120
10 Day Avg. Volume76,914
30 Day Avg. Volume121,759
Financial Highlights & Ratios
PEG Ratio<0.01
Price to Book (P/B)0.29
Price to Sales (P/S)0.11
P/FCF Ratio2.12
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
£55.00Price Target Upside161.90% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering1
EPS Forecast (FY)0.05
Revenue Forecast (FY)£69.50M
The Mission Group Business Overview & Revenue Model
Company Description
The Mission Group plc, headquartered in London since its inception in 2006, is a marketing and advertising conglomerate offering a broad spectrum of services across the United Kingdom, continental Europe, Asia, and the United States. The company s...
How the Company Makes Money
null...
The Mission Group Financial Statement Overview
Summary
Income Statement
42
Neutral
Balance Sheet
63
Positive
Cash Flow
68
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 166.92M | 161.58M | 158.66M | 195.45M | 182.69M | 153.29M |
| Gross Profit | 67.44M | 68.03M | 75.92M | 74.34M | 78.96M | 71.56M |
| EBITDA | 14.02M | 24.98M | 9.15M | -3.37M | 8.47M | 11.31M |
| Net Income | -15.66M | -19.28M | 1.05M | -12.03M | 9.00K | 5.42M |
Balance Sheet | ||||||
| Total Assets | 140.99M | 132.83M | 154.64M | 163.59M | 161.40M | 159.46M |
| Cash, Cash Equivalents and Short-Term Investments | 3.86M | 5.92M | 10.38M | 4.63M | 6.15M | 6.07M |
| Total Debt | 26.71M | 29.90M | 36.28M | 37.74M | 27.58M | 26.07M |
| Total Liabilities | 82.01M | 73.72M | 75.69M | 87.14M | 71.22M | 65.99M |
| Stockholders Equity | 58.89M | 59.02M | 78.79M | 76.27M | 89.99M | 93.20M |
Cash Flow | ||||||
| Free Cash Flow | 8.37M | 8.14M | 2.85M | -396.00K | 6.78M | 1.68M |
| Operating Cash Flow | 8.87M | 8.79M | 3.52M | 2.06M | 9.73M | 3.58M |
| Investing Cash Flow | -3.55M | -5.28M | 4.84M | -2.31M | -5.29M | -8.78M |
| Financing Cash Flow | -2.60M | -7.95M | -2.11M | -997.00K | -3.66M | 7.38M |
The Mission Group Technical Analysis
Positive
21.00
Price Trends
24.61
Positive
21.41
Positive
19.01
Positive
Market Momentum
0.53
Negative
68.83
Neutral
82.47
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:TMG, the sentiment is Positive. The current price of 21 is below the 20-day moving average (MA) of 25.41, below the 50-day MA of 24.61, and above the 200-day MA of 19.01, indicating a bullish trend. The MACD of 0.53 indicates Negative momentum. The RSI at 68.83 is Neutral, neither overbought nor oversold. The STOCH value of 82.47 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:TMG.
The Mission Group Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
75 Outperform | £23.26M | 6.45 | 15.24% | 7.11% | 1.45% | ― | |
67 Neutral | £318.49M | 55.89 | 3.05% | 3.40% | 1.98% | -57.39% | |
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
58 Neutral | £24.46M | -1.57 | -26.56% | 0.22% | 13.48% | -495.86% | |
52 Neutral | £336.15M | -10.46 | -25.66% | 4.67% | -14.13% | -302.80% | |
47 Neutral | £12.68M | -2.84 | -19.11% | 1.38% | -6.88% | 63.74% | |
47 Neutral | £136.12M | -13.73 | -32.44% | 1.23% | -4.93% | -232.75% |
* Communication Services Sector Average
GB:TMG
The Mission Group
27.00
6.50
31.71%
GB:EBQ
Ebiquity
9.13
-5.38
-37.07%
GB:SAA
M&C Saatchi plc
114.50
-21.50
-15.81%
GB:NAH
NAHL Group Plc
48.00
8.90
22.76%
GB:NFG
Next 15 Group plc
328.50
-63.51
-16.20%
GB:YOU
Yougov plc
272.20
19.76
7.83%
The Mission Group Corporate Events
Business Operations and StrategyExecutive/Board ChangesFinancial Disclosures
Mission Group lifts H1 profits as restructuring boosts margins and outlook
Positive
Sep 22, 2026
The Mission Group reported a 43% rise in headline profit before tax for the first half of 2026, as margin gains and a 5% reduction in operating expenditure offset a slight 3% dip in revenue. All segments performed well, with Mongoose and Bray Lein...
Business Operations and StrategyExecutive/Board Changes
Mission Group names CEO John Carey as Executive Chair as David Morgan steps down
Positive
Sep 22, 2026
The Mission Group has announced that Non-Executive Chair David Morgan will step down from the board on 31 December 2026, after overseeing a value restoration plan that rebuilt the balance sheet and strengthened leadership. During his tenure, the c...
Business Operations and Strategy
Mission Group streamlines agency portfolio around Bray Leino and Mongoose
Positive
Sep 17, 2026
The Mission Group has completed a strategic simplification of its agency portfolio, consolidating its operations around two lead brands, Bray Leino and Mongoose. The move follows a structural review and is intended to create a stronger operating p...
Business Operations and Strategy
MISSION Group Strengthens Capital Markets Support With Stifel Appointment
Positive
Sep 10, 2026
The MISSION Group plc has appointed Stifel Nicolaus Europe Limited as its Corporate Broker, Nominated Adviser and Joint Financial Adviser, effective immediately. The change of adviser reshapes the company’s capital markets and advisory suppo...
Business Operations and StrategyFinancial Disclosures
MISSION Group Sets Date for Interim Results and Investor Presentation
Neutral
Sep 10, 2026
The MISSION Group plc has announced that it will publish its results for the six months ended 30 June 2026 on 22 September 2026. The update will cover performance across its network of creative, sports and MarTech agencies, which collectively deli...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.