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STV Group plc (STVG) AI Stock Analysis

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GB:STVG

STV Group plc

(LSE:STVG)

Select Model
Rating:43.3Neutral
Price Target:GBX 100.00â–²(0.00% Upside)
Action:reiterated
Date:10/01/26

The overall score is driven primarily by stressed financial performance, including declining recent revenue, collapsing margins, negative equity, and high debt, with a loss-driven valuation and lack of dividend data further weighing on the stock; technical indicators are mixed and offer only modest support, leaving the shares in a lower scoring tier.

Positive Factors
Diversified Revenue ModelThe combination of advertising, commissioned production and digital income gives STV several monetisation channels across broadcasting and content. This breadth can reduce reliance on any single activity and provides multiple routes to scale audience reach, commissions and rights-related earnings over coming quarters.
Negative Factors
Revenue and Profit DeteriorationThe recent decline in revenue and move into a net loss signal weaker operating performance across the business. Thin gross and operating margins in 2025 reduce resilience, limit internally funded investment, and make recovery dependent on restoring demand and operating leverage.

STV Group plc (STVG) vs. iShares MSCI United Kingdom ETF (EWC)

-20%-10%0%10%20%30%GB:STVG-9.09%EWC+26.00%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
Market Cap
GBP 45.78M
Dividend Yield
―
Average Volume (3M)
128.78K
Price to Earnings (P/E)
-1.8
Beta (1Y)
0.78
Revenue Growth
-18.44%
EPS Growth
-608.87%
Country
UK
Employees
700
Sector
Communication Services
Sector Strength
60
Industry
Broadcasting

STV Group plc Business Overview & Revenue Model

Company Description

STV Group plc, alongside its affiliated companies, operates as a prominent media entity within the United Kingdom, specializing in the creation and dissemination of television content. Its operations are structured across four main divisions: Broadca...

How the Company Makes Money

STV Group makes money primarily through a combination of advertising-led broadcasting income and content production revenues. (1) Broadcast advertising and sponsorship: Through its STV television service and associated digital channels, the company s...

STV Group plc Financial Statement Overview

Summary

Revenue grew from £107M in 2020 to £189M in 2024 but declined to £177M in 2025, with gross margins dropping from 46% to 2%, net margins turning negative, persistent negative equity, rising debt, and only thinly positive operating cash flows, indicating strained overall financial health.

Income Statement

42Neutral

Balance Sheet

28Negative

Cash Flow

35Negative
Financial statement breakdown
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue153.00M176.90M188.00M168.40M137.80M144.50M
Gross Profit-20.00M37.60M85.70M42.90M48.20M47.90M
EBITDA-16.90M15.90M22.80M10.90M28.70M27.70M
Net Income-26.10M-5.00M10.80M4.50M17.50M19.40M
Balance Sheet
Total Assets149.70M161.90M169.70M153.90M154.50M122.60M
Cash, Cash Equivalents and Short-Term Investments12.90M12.30M11.10M13.90M18.30M14.70M
Total Debt73.30M75.70M67.20M65.30M53.00M35.30M
Total Liabilities188.50M180.00M182.60M166.50M162.80M148.50M
Stockholders Equity-28.00M-8.50M-1.90M-7.50M-8.00M-25.80M
Cash Flow
Free Cash Flow-3.20M-200.00K7.30M2.60M-5.20M19.70M
Operating Cash Flow-2.10M2.30M8.70M3.80M-1.30M22.60M
Investing Cash Flow-2.00M-4.30M-6.90M-13.90M-7.20M800.00K
Financing Cash Flow800.00K3.20M-4.40M8.10M5.10M-13.90M

STV Group plc Technical Analysis

Technical Analysis SentimentNegative
Last Price100.00

Price Trends

50DMA102.58Negative
100DMA103.49Negative
200DMA104.68Negative

Market Momentum

MACD-0.28Negative
RSI46.54Neutral
STOCH49.99Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:STVG, the sentiment is Negative. The current price of 100.00 is below the 20-day moving average (MA) of 100.59, below the 50-day MA of 102.58, and below the 200-day MA of 104.68, indicating a bearish trend. The MACD of -0.28 indicates Negative momentum. The RSI at 46.54 is Neutral, neither overbought nor oversold. The STOCH value of 49.99 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:STVG.

STV Group plc Peers Comparison

Overall Rating

UnderperformOutperform
Sector (60)

Financial Indicators

GB:STVG against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
GB:PEBBGB:PEBB81OutperformGBP 75.35M19.075.37%3.60%3.00%-23.99%
GB:ITVGB:ITV71OutperformGBP 2.36B10.8613.15%7.51%1.58%27.05%
Sector *60Neutral$48.67B4.58-11.27%4.14%2.83%-41.78%
GB:RCHGB:RCH60NeutralGBP 147.70M-0.85-36.14%12.39%-6.48%-458.95%
GB:CANGB:CAN52NeutralGBP 2.25B105.31-1.48%0.02%9.24%64.97%
GB:STVGGB:STVG43NeutralGBP 46.26M-1.75143.01%―-18.44%-608.87%

* Communication Services Sector Average

Performance Comparison

-20%0%20%40%GB:STVGGB:ITVGB:RCHGB:PEBBGB:CANDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
GB:STVG and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
GB:STVGSTV Group plc100.00-13.00-11.50%
GB:ITVITV plc66.553.325.25%
GB:RCHReach Plc47.60-2.50-4.99%
GB:PEBBPebble Group PLC55.5010.7724.08%
GB:CANCanal+239.0010.024.38%

STV Group plc Corporate Events

Business Operations and StrategyExecutive/Board Changes

STV Chairman Clive Whiley Joins Reach Board as Independent Director

Positive
Sep 21, 2026

STV Group plc is a UK-based media company operating television broadcasting and related digital services, with a focus on serving audiences and advertisers in its regional markets. The company’s governance structure includes a board of director...

Business Operations and StrategyDividendsFinancial DisclosuresRegulatory Filings and Compliance

STV Group cushions Studios slowdown with ad growth, cost cuts and AI ad push

Negative
Sep 8, 2026

STV Group reported first-half 2026 revenue of £66.1m, down 27% year-on-year as weaker Studios volumes and the absence of last year’s major scripted contribution outweighed a 5% rise in total advertising revenue to £48.1m. Adjusted ope...

Business Operations and StrategyFinancial Disclosures

STV Radio makes strong debut with top-ten audience and high engagement

Positive
Aug 6, 2026

STV Group’s STV Radio has quickly established itself as one of Scotland’s top ten commercial stations after launching in January 2026, attracting 139,000 weekly listeners and 1.3 million listening hours in its first six months. The statio...

Regulatory Filings and Compliance

STV Director Mark Hoad Buys 10,000 Shares in STV Group plc

Neutral
Aug 4, 2026

STV Group plc has disclosed that independent non-executive director Mark Hoad purchased 10,000 ordinary shares in the company. The transaction, executed on 4 August 2026 on the London Stock Exchange Main Market, was carried out at a price of £1....

Other

STV Director Mark Hoad Buys 10,000 Shares on LSE

Positive
Aug 4, 2026

Independent non-executive director Mark Hoad has purchased 10,000 ordinary shares in STV Group plc at a price of £1.0675 per share on 4 August 2026. The transaction, conducted on the London Stock Exchange’s Main Market, gives Hoad a benefi...

Financial Disclosures

STV Group Sets Date for Half-Year 2026 Results Announcement

Neutral
Jul 15, 2026

STV Group plc, a U.K. media and television broadcaster, provides news and entertainment programming and related content services to viewers and advertisers in its regional markets. The company focuses on both linear TV and digital platforms, maintain...

Executive/Board ChangesRegulatory Filings and Compliance

STV Group Aligns Executive Share Awards With Remuneration Policy

Neutral
Jul 7, 2026

STV Group plc is a U.K.-listed media company operating television and digital services, with a focus on broadcasting and content production. The group’s leadership includes a chairman, chief executive officer and chief financial & operating...

Other

STV Director Raj Mody Buys 10,000 Shares on London Market

Positive
Jul 6, 2026

STV Group plc has reported that independent non-executive director Raj Mody purchased 10,000 ordinary shares in the company at a price of £1.05 per share on 6 July 2026. The transaction took place on the London Stock Exchange’s Main Market...

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Oct 01, 2026