Want to see GB:SMWH full AI Analyst Report?
SMWH Stock Chart & Stats
412.60 p
6.80 p(1.60%)
At close: 4:00 PM EDT
412.60 p
6.80 p(1.60%)
Day’s Range― - ―
52-Week Range345.60 p - 712.00 p
Previous CloseN/A
Volume538.56K
Average Volume (3M)812.76K
Market Cap
£640.26M
Enterprise Value1.95B
Total Cash (Recent Filing)£48.00M
Total Debt (Recent Filing)£1.06B
Price to Earnings (P/E)―
Beta1.39
Next Earnings
Nov 12, 2026EPS Estimate
0.4Next Dividend Ex-DateN/A
Dividend Yield4.07%
Share Statistics
EPS (TTM)-1.02
Shares Outstanding152,258,400
10 Day Avg. Volume623,699
30 Day Avg. Volume812,756
Financial Highlights & Ratios
PEG Ratio0.02
Price to Book (P/B)5.51
Price to Sales (P/S)0.56
P/FCF Ratio4.38
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
£453.33Price Target Upside9.87% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering6
EPS Forecast (FY)0.37
Revenue Forecast (FY)£1.65B
Bulls Say, Bears Say
Bulls Say
Cash GenerationOperating cash flow of ~£276m and free cash flow of ~£199m show the estate still converts trading activity into cash despite the earnings downturn. This supports ongoing operations and gives management some capacity to fund investment or reduce debt, although leverage limits that flexibility.
High-Footfall Travel LocationsExposure to airports, railway stations, hospitals and motorway service areas gives WH Smith access to high-footfall, convenience-led demand, while long opening hours and captive passenger needs can support transaction volumes across the cycle.
Business Model BreadthWH Smith combines Travel and UK High Street retail with wholesale/distribution and partner or branded formats, spreading revenue across multiple locations, categories and operating models. That breadth can reduce reliance on any single customer mission or site type over the medium term.
Bears Say
Revenue ContractionRevenue fell approximately 20.1% in 2025 versus 2024, indicating materially weaker trading contribution. A contraction of this scale reduces operating leverage and makes recovery dependent on rebuilding sales across the estate, limiting visibility into the company’s near-term earnings base.
Margin And Profitability PressureGross margin compressed from about 63.2% to 56.7%, while the company swung to a £144m net loss and a -9.3% net margin. This signals weakened earnings quality and leaves less internally generated funding for reinvestment, resilience, or balance-sheet repair.
Elevated LeverageDebt of approximately £945m against only £158m of equity creates very high leverage and limited balance-sheet flexibility. Although total debt was slightly lower than in 2024, the reduced equity base and net loss increase financial risk and constrain capital allocation.
WH Smith News
SMWH FAQ
What was WH Smith PLC’s price range in the past 12 months?
WH Smith PLC lowest share price was 345.60 p and its highest was 712.00 p in the past 12 months.
What is WH Smith PLC’s market cap?
WH Smith PLC’s market cap is £640.26M.
When is WH Smith PLC’s upcoming earnings report date?
WH Smith PLC’s upcoming earnings report date is Nov 12, 2026 which is in 20 days.
How were WH Smith PLC’s earnings last quarter?
WH Smith PLC released its earnings results on Apr 23, 2026. The company reported -0.008 p earnings per share for the quarter, beating the consensus estimate of -0.026 p by 0.018 p.
Is WH Smith PLC overvalued?
According to Wall Street analysts WH Smith PLC’s price is currently Undervalued.
Does WH Smith PLC pay dividends?
WH Smith PLC pays a Semiannually dividend of 6 p which represents an annual dividend yield of 4.07%. See more information on WH Smith PLC dividends here
What is WH Smith PLC’s EPS estimate?
WH Smith PLC’s EPS estimate is 0.4.
How many shares outstanding does WH Smith PLC have?
WH Smith PLC has 152,258,400 shares outstanding.
What happened to WH Smith PLC’s price movement after its last earnings report?
WH Smith PLC reported an EPS of -0.008 p in its last earnings report, beating expectations of -0.026 p. Following the earnings report the stock price went down -9.149%.
Which hedge fund is a major shareholder of WH Smith PLC?
Currently, no hedge funds are holding shares in GB:SMWH
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
WH Smith Stock Smart Score
Underperform
1
2
3
4
5
6
7
8
9
10
Analyst Consensus
Moderate Buy
Average Price Target:
£453.33 (9.87% Upside)
£453.33 (9.87% Upside)
Blogger Sentiment
Bullish
GB:SMWH Sentiment 100%
Sector Average 60%
Sector Average 60%
Insider Transactions
Bought Shares
Worth £50.0K over
the Last 3 Months
the Last 3 Months
Technicals
SMA
Negative
20 days / 200 days
Momentum
-37.48%
12-Months-Change
Fundamentals
Return on Equity
-90.46%
Trailing 12-Months
Asset Growth
-17.20%
Trailing 12-Months
Learn more about TipRanks Smart Score
Company Description
WH Smith PLC
WH Smith PLC functions as a retail enterprise with a presence across the United Kingdom and globally. The company's operations are divided into two primary divisions: Travel and High Street. The Travel segment caters to customers on the move, offering a selection of news, books, and convenience products. By August 31, 2021, this segment managed 1,166 locations, predominantly situated in transportation hubs like airports, railway stations, and motorway service areas, as well as in hospitals and workplaces. The High Street segment, conversely, provides a diverse range of goods. It sells stationery items, which include greeting cards, general office supplies, art and craft materials, and gifts. Additionally, it stocks everyday essentials and impulse purchases such as newspapers, magazines, confectionery, and beverages, alongside various books. This division comprised 544 physical stores. Extending its reach online, the High Street segment also sells stationery, books, magazines, and gifts through whsmith.co.uk; personalized greeting cards and gifts are available via funkypigeon.com; pens are offered through cultpens.com; and personalized stationery products can be purchased from treeofhearts.co.uk and dottyaboutpaper.co.uk. Established in 1792, WH Smith PLC's corporate base is located in Swindon, United Kingdom.
SMWH Stock 12 Month Forecast
Average Price Target
453.33 p
▲(9.87% Upside)
Technical Analysis
Card Factory
―
Currys plc
―
TheWorks.co.uk plc
―
Moonpig Group Plc
―
Marks Electrical Group Plc
―








