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ProCook Group PLC
(LSE:PROC)
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Rating:57Neutral
Price Target:
49.00 p
▼(-9.26% Downside)
Action:Reiterated
Date:10/16/26
The score is driven primarily by improving financial performance and strong, rising free cash flow, which supports business momentum. Offsetting this, leverage remains meaningfully elevated on the balance sheet, while technical signals are mixed and valuation appears relatively rich given the P/E.
Positive Factors
Reaccelerating Revenue Growth
The return to low-double-digit revenue growth indicates improving demand and increasing scale after a weak FY24. If sustained, this provides a stronger base for store and digital productivity, supports operating leverage, and improves the company’s ability to rebuild earnings over the next several periods.
Negative Factors
Elevated Leverage
High debt relative to equity reduces financial flexibility for a specialty retailer and makes the company more exposed if demand or margins weaken. Interest, refinancing, and repayment demands can constrain investment and limit management’s ability to respond to prolonged trading pressure.
Read all positive and negative factors
Positive Factors
Negative Factors
Reaccelerating Revenue Growth
The return to low-double-digit revenue growth indicates improving demand and increasing scale after a weak FY24. If sustained, this provides a stronger base for store and digital productivity, supports operating leverage, and improves the company’s ability to rebuild earnings over the next several periods.
Read all positive factors
ProCook Group PLC (PROC) vs. iShares MSCI United Kingdom ETF (EWC)
Market Cap
£50.12M
Dividend Yield2.22%
Average Volume (3M)29.90K
Price to Earnings (P/E)31.9
Beta (1Y)0.37
Revenue Growth23.02%
EPS Growth57.61%
CountryUK
Employees700
SectorConsumer Cyclical
Sector Strength84
IndustrySpecialty Retail
Share Statistics
EPS (TTM)0.01
Shares Outstanding108,956,630
10 Day Avg. Volume22,895
30 Day Avg. Volume29,896
Financial Highlights & Ratios
PEG Ratio0.38
Price to Book (P/B)3.01
Price to Sales (P/S)0.41
P/FCF Ratio3.66
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
£63.50Price Target Upside17.59% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering2
EPS Forecast (FY)0.03
Revenue Forecast (FY)£94.00M
ProCook Group PLC Business Overview & Revenue Model
Company Description
Operating in the United Kingdom, ProCook Group plc specializes in the design, procurement, and sale of a diverse array of kitchenware, culinary tools, and dining essentials. Their extensive product range includes a wide selection of cooking vessel...
How the Company Makes Money
ProCook Group PLC makes money primarily by selling own-brand kitchen and home products to consumers through a mix of direct-to-consumer channels. The core revenue stream is retail sales of ProCook-branded products (e.g., cookware sets, individual ...
ProCook Group PLC Financial Statement Overview
Summary
Income Statement
66
Positive
Balance Sheet
48
Neutral
Cash Flow
78
Positive
| Breakdown | Mar 2025 | Mar 2024 | Mar 2023 | Mar 2022 | Mar 2022 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 85.49M | 69.49M | 62.59M | 62.34M | 69.15M |
| Gross Profit | 50.15M | 45.72M | 41.10M | 38.35M | 45.04M |
| EBITDA | 11.59M | 8.26M | 7.10M | -333.00K | 4.68M |
| Net Income | 1.58M | 1.00M | 610.00K | -4.94M | -86.00K |
Balance Sheet | |||||
| Total Assets | 61.27M | 49.72M | 45.12M | 52.31M | 51.11M |
| Cash, Cash Equivalents and Short-Term Investments | 4.42M | 2.76M | 2.00M | 1.96M | 3.78M |
| Total Debt | 30.21M | 25.10M | 25.40M | 33.98M | 27.99M |
| Total Liabilities | 49.70M | 40.02M | 36.69M | 43.02M | 37.70M |
| Stockholders Equity | 11.58M | 9.70M | 8.43M | 9.29M | 13.41M |
Cash Flow | |||||
| Free Cash Flow | 9.53M | 7.12M | 6.75M | 4.41M | 793.00K |
| Operating Cash Flow | 14.09M | 10.95M | 8.59M | 9.34M | 4.31M |
| Investing Cash Flow | -5.09M | -4.08M | -1.85M | -5.18M | -3.76M |
| Financing Cash Flow | -7.31M | -6.12M | -6.33M | -5.97M | -2.64M |
ProCook Group PLC Technical Analysis
Positive
54.00
Price Trends
47.70
Negative
46.58
Negative
40.10
Positive
Market Momentum
-0.45
Negative
50.76
Neutral
81.25
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:PROC, the sentiment is Positive. The current price of 54 is above the 20-day moving average (MA) of 44.77, above the 50-day MA of 47.70, and above the 200-day MA of 40.10, indicating a neutral trend. The MACD of -0.45 indicates Negative momentum. The RSI at 50.76 is Neutral, neither overbought nor oversold. The STOCH value of 81.25 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:PROC.
ProCook Group PLC Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
78 Outperform | £1.79B | 11.51 | 99.65% | 7.96% | 3.08% | -0.16% | |
67 Neutral | £511.22M | 14.50 | 21.65% | 0.02% | 11.35% | 247.54% | |
66 Neutral | £1.54B | 9.66 | 7.10% | 2.01% | 6.29% | 55.06% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
57 Neutral | £50.12M | 31.94 | 16.45% | 2.22% | 23.02% | 57.61% | |
55 Neutral | £85.78M | -41.22 | -2.17% | 1.09% | ― | ― | |
46 Neutral | £51.43M | -122.50 | -4.18% | 1.57% | -7.46% | 71.01% |
* Consumer Cyclical Sector Average
GB:PROC
ProCook Group PLC
46.00
14.20
44.65%
GB:DNLM
Dunelm Group
857.00
-173.35
-16.82%
GB:IGR
IG Design
90.50
35.08
63.29%
GB:AO
AO World
93.30
-8.19
-8.07%
GB:CURY
Currys plc
148.00
5.84
4.11%
GB:MRK
Marks Electrical Group Plc
49.00
-0.50
-1.01%
ProCook Group PLC Corporate Events
Business Operations and StrategyFinancial Disclosures
ProCook posts record first-half revenue and extends market share gains
Positive
Oct 15, 2026
ProCook reported its twelfth consecutive quarter of growth, with Q2 FY27 revenue up 13.2% to £24.1m and record first-half revenue of £39.7m, 16.3% higher year on year. The group outperformed the wider U.K. kitchenware market by double-di...
Business Operations and StrategyExecutive/Board ChangesRegulatory Filings and Compliance
ProCook grants performance-linked share and cash LTIP awards to top executives
Positive
Sep 24, 2026
ProCook Group plc has granted substantial executive share awards to CEO Lee Tappenden and CFO Dan Walden under its 2021 Performance Share Plan and Deferred Bonus Plan, tying option vesting to earnings per share targets over a three-year period and...
Executive/Board ChangesStock BuybackFinancial DisclosuresRegulatory Filings and ComplianceShareholder Meetings
ProCook Shareholders Back All Resolutions at 2026 AGM
Positive
Sep 11, 2026
ProCook Group plc reported that all 18 resolutions at its Annual General Meeting on 10 September 2026 were passed on a poll, reflecting broad shareholder support for the board and governance framework. Ordinary resolutions included approval of the...
Regulatory Filings and Compliance
ProCook confirms O’Neill family share transfer with no change in concert party control
Neutral
Aug 14, 2026
ProCook Group plc has disclosed an internal share transfer involving Non-Executive Director and Deputy Chair Daniel O’Neill and his closely associated person, Sarah O’Neill, who each moved 13,674,060 ordinary shares to Conway House Lim...
Business Operations and StrategyShareholder Meetings
ProCook Sets September AGM and Opens Online Access for Investors
Positive
Aug 11, 2026
ProCook Group PLC, the U.K.’s leading direct‑to‑consumer specialist kitchenware brand, focuses on own‑brand, high‑value kitchenware sold through its e‑commerce platform and 79 stores nationwide. The 30‑yea...
Business Operations and StrategyExecutive/Board ChangesFinancial DisclosuresShareholder Meetings
ProCook sets CFO succession, NED retirement and new CEO incentive plan
Positive
Aug 4, 2026
ProCook Group plc has announced planned changes to its board, with Chief Financial Officer Dan Walden intending to step down after summer 2027 and Senior Independent Non-Executive Director David Stead set to retire once successors are appointed. B...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.