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MS International (MSI) AI Stock Analysis

GB:MSI

MS International

(LSE:MSI)

Select Model
Rating:68Neutral
Price Target:GBX 1,760.00â–²(4.14% Upside)
Action:reiterated
Date:10/22/26

The score is primarily supported by strong financial positioning (low leverage and improved profitability), but it is held back by uneven cash-flow history and a recent softening in revenue/earnings. Technically, the stock remains in an uptrend versus moving averages, though negative MACD suggests weakening momentum. Valuation is a moderate headwind given the P/E of 24.10 and only a modest dividend yield.

Positive Factors
Very low leverage and growing equityConservative leverage limits financial strain and preserves flexibility for inventory, distribution investment, and other operating needs. Steadily rising equity provides a stronger capital base, improving resilience if construction demand weakens over the next several quarters.
Negative Factors
Recent revenue contractionThe latest top-line contraction interrupts MSI’s otherwise strong multi-year revenue expansion and may signal softer demand across construction and remodeling customers. If sustained, slower sales would reduce distribution scale benefits and make future earnings growth more dependent on margins.

MS International (MSI) vs. iShares MSCI United Kingdom ETF (EWC)

-40%-30%-20%-10%0%10%20%30%GB:MSI+3.60%EWC+21.27%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
Market Cap
GBP 277.79M
Dividend Yield
1.54%
Average Volume (3M)
19.74K
Price to Earnings (P/E)
25.2
Beta (1Y)
0.57
Revenue Growth
-2.12%
EPS Growth
-25.00%
Country
UK
Employees
437
Sector
Industrials
Sector Strength
63
Industry
Conglomerates

MS International Business Overview & Revenue Model

Company Description

Established in 1960 and headquartered in Doncaster, UK, MS INTERNATIONAL plc is an international engineering company that develops, produces, distributes, and maintains a variety of specialized engineering solutions. Its reach extends across the Unit...

How the Company Makes Money

MSI primarily makes money by purchasing surfacing products from third-party suppliers (including international sources), holding inventory, and reselling these products at a markup through its distribution and showroom network. Its revenue is generat...

MS International Financial Statement Overview

Summary

Strong balance sheet with very low leverage and steadily rising equity supports resilience, and profitability improved materially versus early years. However, cash-flow consistency is a clear weakness (negative operating/free cash flow in multiple years), and the latest year shows a modest revenue decline and softer earnings versus 2025.

Income Statement

73Positive

Balance Sheet

86Very Positive

Cash Flow

58Neutral
Financial statement breakdown
BreakdownTTMApr 2025Apr 2024Apr 2023Apr 2023Apr 2021
Income Statement
Total Revenue115.01M115.01M117.50M83.96M109.58M74.52M
Gross Profit39.53M39.53M40.00M23.40M33.87M20.40M
EBITDA17.52M17.70M22.68M7.53M18.02M8.04M
Net Income11.02M11.02M14.53M4.12M11.50M4.93M
Balance Sheet
Total Assets127.78M127.78M134.14M79.31M128.72M80.59M
Cash, Cash Equivalents and Short-Term Investments46.53M46.53M23.75M15.25M35.51M19.25M
Total Debt910.00K910.00K414.00K1.21M804.00K1.51M
Total Liabilities59.47M59.47M72.95M38.24M77.92M42.02M
Stockholders Equity68.31M68.31M61.19M41.08M50.80M38.58M
Cash Flow
Free Cash Flow23.30M23.30M-7.00M-2.37M31.70M-2.86M
Operating Cash Flow26.01M26.01M-3.25M-397.00K36.60M-99.00K
Investing Cash Flow-670.00K-670.00K-338.00K-1.73M-8.98M-2.53M
Financing Cash Flow-4.06M-4.06M-8.03M-1.94M-4.38M-1.72M

MS International Technical Analysis

Technical Analysis SentimentPositive
Last Price1690.00

Price Trends

50DMA1584.25Positive
100DMA1525.29Positive
200DMA1468.23Positive

Market Momentum

MACD32.20Negative
RSI63.87Neutral
STOCH91.36Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:MSI, the sentiment is Positive. The current price of 1690.00 is above the 20-day moving average (MA) of 1571.62, above the 50-day MA of 1584.25, and above the 200-day MA of 1468.23, indicating a bullish trend. The MACD of 32.20 indicates Negative momentum. The RSI at 63.87 is Neutral, neither overbought nor oversold. The STOCH value of 91.36 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:MSI.

MS International Peers Comparison

Overall Rating

UnderperformOutperform
Sector (63)

Financial Indicators

GB:MSI against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
GB:RFXGB:RFX76OutperformGBP 206.11M10.3429.66%2.38%43.98%97.22%
GB:FGPGB:FGP75OutperformGBP 1.11B9.8917.75%3.32%-6.21%0.75%
GB:MSIGB:MSI68NeutralGBP 277.85M25.2216.56%1.54%-2.12%-25.00%
GB:FRANGB:FRAN65NeutralGBP 302.28M27.694.87%1.66%5.44%37.71%
Sector *63Neutral$10.79B15.437.44%2.01%2.89%-14.66%
GB:RWAGB:RWA50NeutralGBP 86.17M-3.64-25.40%―-2.82%-66.89%
GB:FIHGB:FIH45NeutralGBP 17.21M-9.42-5.29%34.00%-8.42%63.81%

* Industrials Sector Average

Performance Comparison

0%50%100%GB:MSIGB:FIHGB:FGPGB:FRANGB:RFXGB:RWADec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
GB:MSI and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
GB:MSIMS International1690.0083.345.19%
GB:FIHFIH Group plc137.50-57.51-29.49%
GB:FGPFirstgroup plc216.8013.826.81%
GB:FRANFranchise Brands157.0032.7526.35%
GB:RFXRamsdens Holdings631.00303.9492.93%
GB:RWARobert Walters131.00-16.50-11.19%

MS International Corporate Events

Business Operations and StrategyProduct-Related Announcements

MS International Wins £29.7m German Navy Gun Systems Contract

Positive
Oct 21, 2026

MS International’s MSI-Defence Systems unit has secured a £29.7 million contract to supply twelve DS30M 30mm naval gun systems for the German Navy’s F128 frigate programme. The weapons will be installed on four vessels led by prime c...

Business Operations and Strategy

MS International Wins First Multi-Year U.S. Navy Contract for Naval Gun Systems

Positive
Oct 1, 2026

MS International’s defence subsidiary in Rock Hill, South Carolina has secured its first multi-year contract with the U.S. Navy, awarded on a sole-source basis by NAVSEA. The three-year deal covers continued supply of MK88 MOD4 stabilised gun m...

Business Operations and StrategyShareholder Meetings

MS International Secures Full Shareholder Approval at AGM

Positive
Sep 9, 2026

MS International PLC has confirmed that all resolutions put to shareholders at its annual general meeting held on 9 September 2026 were duly passed, signalling broad investor support for the company’s current governance and strategic direction....

Business Operations and StrategyM&A TransactionsShareholder Meetings

MS International Signals Progress on Asset Sales and Secures New NATO Defence Contract

Positive
Sep 9, 2026

MS International used its Annual General Meeting to update investors on the planned sale of its recently merged Petrol Station Superstructures and Branding business, reiterating its aim to complete a transaction shortly and signalling that it will th...

Business Operations and Strategy

MS INTERNATIONAL Wins €19.4m NATO Contract for Advanced Naval Gun Systems

Positive
Aug 24, 2026

MS INTERNATIONAL’s defence arm, MSI Defence Systems, has secured a €19.4 million contract from a NATO nation to supply three MSI-DS 30mm naval gun systems with counter-uncrewed aerial system capabilities. The contract underscores the firm...

Business Operations and StrategyRegulatory Filings and Compliance

MS International Updates Voting Rights After Treasury-Funded Option Exercise

Neutral
Aug 5, 2026

MS International plc has satisfied the exercise of 4,150 employee share options at £7.20 per share using ordinary shares held in treasury, rather than issuing new shares. This approach avoids dilution of existing shareholders while aligning empl...

Business Operations and StrategyRegulatory Filings and Compliance

MS International Updates Share Capital After Employee Option Exercise

Neutral
Jul 22, 2026

MS International plc has confirmed that an employee has exercised 1,600 options over ordinary shares at an exercise price of £6.24, with the shares being satisfied from existing treasury stock rather than through the issuance of new equity. This...

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Oct 22, 2026