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Strix Group
(LSE:KETL)
Select Model
Select Model
Rating:53Neutral
Price Target:
35.00 p
▲(6.06% Upside)
Action:Reiterated
Date:09/07/26
The score is primarily supported by improved financial stability from a much stronger balance sheet (dramatically lower debt), but held back by weakened operating performance and declining free cash flow. Technicals are also soft with price below key moving averages and a negative MACD, while valuation metrics are unfavorable due to a negative P/E and no dividend yield data.
Positive Factors
Much stronger balance sheet
The sharp reduction in debt and increase in equity materially strengthen Strix’s capital structure. Lower leverage should reduce financial risk, interest-related pressure, and refinancing exposure, giving the company more flexibility to manage weaker trading conditions and fund future priorities.
Negative Factors
Sharp revenue deterioration
The acceleration from a modest 2024 decline to a sharp 2026 revenue fall signals weakening demand, volumes, pricing, or product mix. Sustained top-line contraction can reduce operating leverage, limit reinvestment, and make recovery in profitability more difficult.
Read all positive and negative factors
Positive Factors
Negative Factors
Much stronger balance sheet
The sharp reduction in debt and increase in equity materially strengthen Strix’s capital structure. Lower leverage should reduce financial risk, interest-related pressure, and refinancing exposure, giving the company more flexibility to manage weaker trading conditions and fund future priorities.
Read all positive factors
Strix Group (KETL) vs. iShares MSCI United Kingdom ETF (EWC)
Market Cap
£66.69M
Dividend Yield5.97%
Average Volume (3M)297.93K
Price to Earnings (P/E)1.3
Beta (1Y)0.76
Revenue GrowthN/A
EPS GrowthN/A
CountryUK
Employees750
SectorTechnology
Sector Strength88
IndustryHardware, Equipment & Parts
Share Statistics
EPS (TTM)0.04
Shares Outstanding197,903,100
10 Day Avg. Volume197,694
30 Day Avg. Volume297,926
Financial Highlights & Ratios
PEG Ratio>-0.01
Price to Book (P/B)0.78
Price to Sales (P/S)0.81
P/FCF Ratio8.83
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
£59.50Price Target Upside80.30% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering2
EPS Forecast (FY)0.03
Revenue Forecast (FY)£94.00M
Strix Group Business Overview & Revenue Model
Company Description
Strix Group Plc designs, manufactures, and supplies kettle safety controls and other components worldwide. The company offers thermostatic controls; cordless interfaces; and other products, such as water dispensers, taps, jugs, and filters. It als...
How the Company Makes Money
Strix Group makes money primarily by selling engineered components—most notably kettle safety controls—into the global kettle supply chain. Revenue is generated through (1) B2B sales of kettle controls and assemblies to kettle manufacturers and ap...
Strix Group Financial Statement Overview
Summary
Income Statement
54
Neutral
Balance Sheet
67
Positive
Cash Flow
62
Positive
| Breakdown | TTM | Mar 2026 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 140.57M | 102.95M | 141.77M | 143.81M | 106.92M | 119.41M |
| Gross Profit | 51.74M | 26.59M | 50.95M | 57.20M | 40.68M | 43.85M |
| EBITDA | 31.47M | 17.73M | 23.44M | 37.05M | 26.26M | 30.66M |
| Net Income | 7.62M | 60.24M | -1.38M | 16.20M | 16.79M | 20.60M |
Balance Sheet | ||||||
| Total Assets | 178.18M | 137.18M | 172.15M | 192.25M | 209.21M | 138.48M |
| Cash, Cash Equivalents and Short-Term Investments | 12.70M | 45.26M | 15.12M | 20.11M | 30.44M | 19.67M |
| Total Debt | 88.70M | 7.15M | 83.71M | 110.61M | 121.71M | 74.22M |
| Total Liabilities | 131.53M | 30.10M | 126.55M | 151.05M | 171.96M | 112.47M |
| Stockholders Equity | 46.04M | 106.72M | 44.93M | 42.38M | 36.54M | 25.32M |
Cash Flow | ||||||
| Free Cash Flow | 11.36M | 9.45M | 23.88M | 29.58M | 14.80M | 5.14M |
| Operating Cash Flow | 16.61M | 14.74M | 32.13M | 37.60M | 23.36M | 22.29M |
| Investing Cash Flow | -7.85M | 94.82M | -8.49M | -14.30M | -47.83M | -16.99M |
| Financing Cash Flow | -11.85M | -79.22M | -28.13M | -33.44M | 35.81M | -1.32M |
Strix Group Technical Analysis
Negative
33.00
Price Trends
34.64
Negative
37.67
Negative
40.34
Negative
Market Momentum
-0.26
Negative
46.38
Neutral
57.09
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:KETL, the sentiment is Negative. The current price of 33 is below the 20-day moving average (MA) of 34.07, below the 50-day MA of 34.64, and below the 200-day MA of 40.34, indicating a bearish trend. The MACD of -0.26 indicates Negative momentum. The RSI at 46.38 is Neutral, neither overbought nor oversold. The STOCH value of 57.09 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:KETL.
Strix Group Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
66 Neutral | £329.82M | 81.69 | 3.33% | 0.81% | 12.73% | -26.74% | |
65 Neutral | £94.12M | 19.15 | 9.24% | ― | 12.56% | 23.36% | |
64 Neutral | £759.36M | 26.33 | 9.04% | 1.65% | 4.82% | 17.80% | |
61 Neutral | $37.18B | 12.37 | -10.20% | 1.83% | 8.50% | -7.62% | |
61 Neutral | £300.16M | -8.40 | -24.38% | 3.68% | -2.68% | 47.33% | |
54 Neutral | £105.73M | -50.75 | -3.80% | 4.56% | 4.27% | 81.19% | |
53 Neutral | £66.69M | 1.30 | 79.45% | 5.97% | ― | ― |
* Technology Sector Average
GB:KETL
Strix Group
33.70
-10.55
-23.84%
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-10.00%
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GB:XAR
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GB:DSCV
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790.00
200.80
34.08%
Strix Group Corporate Events
Business Operations and StrategyRegulatory Filings and Compliance
Strix Updates Share Capital After Employee Option Exercise
Neutral
Aug 4, 2026
Strix Group plc has transferred 161,694 existing ordinary shares from treasury to satisfy the exercise of employee options granted under its 2023 Long Term Incentive Plan. The options, granted in April 2023, vested and became exercisable on 4 Augu...
Business Operations and StrategyExecutive/Board ChangesFinancial DisclosuresM&A Transactions
Strix boosts revenue and cash war chest as it reshapes portfolio
Neutral
Aug 4, 2026
Strix Group reported a 6.2% rise in group revenue to £153.2m for the 15‑month period ended 31 March 2026, helped by the extended reporting period, but saw adjusted profit before tax fall to £10.1m as gross margins and EBITDA margin...
Business Operations and StrategyStock BuybackFinancial Disclosures
Strix pauses buyback as it prepares strategic reset and August results
Neutral
Jul 9, 2026
Strix Group said it has paused the share buyback programme it launched in February after returning £10 million to shareholders via a tender offer following the disposal of its Billi business. The board, under new chief executive Andy Rainfort...
Stock BuybackRegulatory Filings and Compliance
Strix Adds to Treasury Stock with Latest Share Buyback
Neutral
Jun 26, 2026
Strix Group, a global leader in kettle safety controls and water-related heating and filtration components, continues to broaden its technology offering and consumer reach through brands including Aqua Optima and LAICA. The company, founded in 198...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Strix tightens capital base with latest share buyback
Positive
Jun 25, 2026
Strix Group plc has repurchased 6,292 ordinary shares at a price of 39.4 pence each as part of its ongoing share buyback programme announced earlier this year. Following the transaction, the company’s issued share capital remains at 229,927,...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Strix Tightens Free Float With Latest Share Buyback
Positive
Jun 18, 2026
Strix Group plc has continued its share buyback programme, repurchasing 12,000 ordinary shares at 40.1 pence each on 17 June 2026 via broker Stifel Nicolaus Europe Limited. The move forms part of its capital management strategy and may signal conf...
Business Operations and StrategyExecutive/Board Changes
Strix names Andy Rainforth as new CEO to drive next growth phase
Positive
Jun 11, 2026
Strix Group has appointed Andy Rainforth as Chief Executive Officer, effective 13 July 2026, as it seeks to steer its next phase of growth in global water-heating and filtration technologies. Rainforth brings more than three decades of internation...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.